Green Gamification at Green Growth 2017 Conference
Subtle engagement and outright fun:
Using gamification to improve the
effectiveness of your international
British Council SIEM Conference
December 2015 – Pete Jenkins
Photo by John-Morgan - Creative Commons Attribution License https://www.flickr.com/photos/24742305@N00
Green Growth Conference 2017
Pete Jenkins – February 2017
“Gamification is becoming a catch all word
that encompasses not just gamification but
also serious games, simulations, game based
learning and playful experiences”
“Games give us unnecessary obstacles that we
volunteer to tackle” Bernard Suits
“UX design is about
from the user. Game
design is about giving
problems to the user”
Activision spent 6 years and how much money developing
and launching the game Destiny?
How much did Destiny make in sales on the first
Activision Blizzard’s players racked up how many
hours of play time in 3rd Quarter 2016?
A. 100 million
B. 1 billion
C. 10 billion
In 2014 what percentage of video game
players in the UK were female?
Combat Virtual goods
Deliberately take aspects of games and use them as
lenses to identify gaps in people processes and
explore new strategies for engagement
Play with others and share your thinking. Ideas will
evolve faster and teams will adopt and take
ownership of shared new strategies.
Notice, value and reward game thinking in others.
Game players are already found throughout our
businesses. Use their creative and strategic thinking
and embed games into the culture.
Thank you for playing.Questions?