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Gamification and HR: Better Than Souvlaki With Tzatziki


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Keynote talk by Pete Jenkins at Digi HR Conference in Athens, Greece, November 2016

Published in: Business
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Gamification and HR: Better Than Souvlaki With Tzatziki

  1. 1. Gamification and HR: Better Than Souvlaki With Tzatziki Pete Jenkins - November 2016
  2. 2. PETE’S CURRENT TITLES © GAMIFICATION+ LTD 2015 2 Founder – GAMIFICATION+ LTD Entrepreneur in Residence at University of Brighton Chair – International Gamification Confederation (GamFed) Researcher in Gamification in HR at CROME (Centre for Research on Management & Employment) Organiser of Brighton Gamification Meetup Ambassador for Worthing & Adur and Brighton & Hove Chambers of Commerce
  3. 3. Gamification refers to the use of game mechanics in non-gaming contexts The process of making activities more game-like
  4. 4. 4
  5. 5. “Gamification is becoming a catch all word that encompasses not just gamification but also serious games, simulations, game based learning and playful experiences” Raftopoulos (2015) 5 owards_a_taxonomy_for_enterprise_gamification
  6. 6. “Games give us unnecessary obstacles that we volunteer to tackle” Bernard Suits
  7. 7. Activision spent 6 years and how much money developing and launching the game Destiny? A. £31,000,000 B. £105,000,000 C. £310,000,000
  8. 8. How much did Destiny make in sales on the first day? A. £50,000,000 B. £500,000,000 C. £900,000,000
  9. 9. What percentage of video game players in the UK are female? A. 27% B. 41% C. 52%
  10. 10. Dopamine
  11. 11. Oxytocin
  12. 12. Serotonin
  13. 13. Endorphins
  14. 14. Marczewski’s Three Layers of Motivation
  15. 15. HARD FUN
  16. 16. EASY FUN
  17. 17. PEOPLE FUN
  18. 18. SERIOUS FUN
  19. 19. © GAMIFICATION+ LTD 2016 22
  20. 20. © GAMIFICATION+ LTD 2016 23
  21. 21. © GAMIFICATION+ LTD 2016 24
  22. 22. For more fun access whitepapers, webinars and articles on our website Thank you for playing. pete.jenkins@gamificationplus.u k @gamifiplus @petejenkins