1.
Gamification and HR: Better Than Souvlaki With
Tzatziki
Pete Jenkins - November 2016

2.
PETE’S CURRENT TITLES
© GAMIFICATION+ LTD 2015 2
Founder – GAMIFICATION+ LTD
Entrepreneur in Residence at University of Brighton
Chair – International Gamification Confederation
(GamFed)
Researcher in Gamification in HR at CROME (Centre for
Research on Management & Employment)
Organiser of Brighton Gamification Meetup
Ambassador for Worthing & Adur and Brighton & Hove
Chambers of Commerce

3.
Gamification refers to the use of game
mechanics in non-gaming contexts
The process of making activities more game-like

4.
4
http://www.thefuntheory.com/speed-camera-lottery-0

5.
“Gamification is becoming a
catch all word that encompasses
not just gamification but also
serious games, simulations, game
based learning and playful
experiences” Raftopoulos (2015)
5
http://www.researchgate.net/publication/274963363_How_enterprises_play_T
owards_a_taxonomy_for_enterprise_gamification

6.
“Games give us unnecessary obstacles
that we volunteer to tackle” Bernard Suits

7.
Activision spent 6 years and how much money
developing and launching the game Destiny?
A. £31,000,000
B. £105,000,000
C. £310,000,000

8.
How much did Destiny make in sales on the
first day?
A. £50,000,000
B. £500,000,000
C. £900,000,000

9.
What percentage of video game players
in the UK are female?
A. 27%
B. 41%
C. 52%

10.
Dopamine

11.
Oxytocin

12.
Serotonin

13.
Endorphins

14.
Marczewski’s Three
Layers of Motivation

15.
HARD FUN

16.
EASY FUN

17.
PEOPLE
FUN

18.
SERIOUS
FUN

19.
© GAMIFICATION+ LTD 2016
22

20.
© GAMIFICATION+ LTD 2016
23

21.
© GAMIFICATION+ LTD 2016
24

22.
For more fun access whitepapers, webinars
and articles on our website
Thank you for playing.
pete.jenkins@gamificationplus.u
k
http://gamificationplus.uk
@gamifiplus @petejenkins