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eLN Gamification of learning at work

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Keynote from eLN Connect November 2016, London, UK

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eLN Gamification of learning at work

  1. 1. Subtle engagement and outright fun: Using gamification to improve the effectiveness of your international marketing British Council SIEM Conference December 2015 – Pete Jenkins Photo by John-Morgan - Creative Commons Attribution License https://www.flickr.com/photos/24742305@N00 THE GAMIFICATION OF LEARNING AT WORK Pete Jenkins - November 2016 eLN Connect 2016
  2. 2. ABOUT PETE  Founder – GAMIFICATION+ LTD  Entrepreneur in Residence at University of Brighton  Chair – International Gamification Confederation (GamFed)  Gamification in Human Resources, CROME  Organiser of Brighton Gamification Meetup  Ambassador for Brighton & Hove and Worthing & Adur Chambers of Commerce
  3. 3. 3 Source: Charles Jennings
  4. 4. 4 Source: Charles Jennings Transparency Transpar ency
  5. 5. In 2015, how many viewers tuned in to watch the League of Legends World Championship finals? A. 36,000 B. 360,000 C. 36,000,000
  6. 6. The prize for the winning team at the 2016 League of Legends World Championships? A. $500k B. $2m C. $5m
  7. 7. TheDiamondMinecart (DanTDM)’s YouTube gaming channel had how many views just in June 2016? A. 13.1m B. 180.2m C. 370.3m
  8. 8. Top 100 YouTube gaming channels had how many views just in June 2016? A. 7.5 billion B. 8.5 billion C. 9.5 billion
  9. 9. Watch people play a game and you get about 50% the level of enjoyment that the players experience.
  10. 10. Job shadowing
  11. 11. Broadcast your staff doing their jobs, live!
  12. 12. Do you have any millennials in your businesses?
  13. 13. Which skills that you want to spread are sitting with people who are too busy to be trainers?
  14. 14. 17 Source: Charles Jennings Transparency
  15. 15. Photo by Gustavo Nudo (Guslight) - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/87913697@N00 Created with Haiku Deck
  16. 16. “It is not until you play a game many different ways that you truly master it.”
  17. 17. Where is the fear of failure stopping your people from improving?
  18. 18. Themes Victory States Constraints
  19. 19. THANK YOU FOR PLAYING pete.jenkins@gamificationplus.uk http://gamificationplus.uk @gamifiplus @petejenkins Visit our website for white papers, webinars & more…

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