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eLN Gamification of learning at work

Keynote from eLN Connect November 2016, London, UK

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Subtle engagement and outright fun:
Using gamification to improve the
effectiveness of your international
marketing
British Council SIEM Conference
December 2015 – Pete Jenkins
Photo by John-Morgan - Creative Commons Attribution License https://www.flickr.com/photos/24742305@N00
THE GAMIFICATION OF
LEARNING AT WORK
Pete Jenkins - November 2016
eLN Connect 2016
ABOUT PETE
 Founder – GAMIFICATION+ LTD
 Entrepreneur in Residence at University of Brighton
 Chair – International Gamification Confederation (GamFed)
 Gamification in Human Resources, CROME
 Organiser of Brighton Gamification Meetup
 Ambassador for Brighton & Hove and
Worthing & Adur Chambers of
Commerce
3
Source: Charles Jennings
4
Source: Charles Jennings
Transparency
Transpar
ency
In 2015, how many viewers tuned in to
watch the League of Legends World
Championship finals?
A. 36,000
B. 360,000
C. 36,000,000
The prize for the winning team at the 2016
League of Legends World Championships?
A. $500k
B. $2m
C. $5m

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