A presentation given at ACCU 2014. As software developers we do not just write code. We write many, many words too. We write documentation, comments, manuals, specifications, technical articles, wiki documentation, and more. Maybe even magazine articles and books. This talk discusses some practicalities of writing well, both stylistically and practically. We'll talk about prose, but also about the right "geek" way of writing, the storage formats, toolchains, and the storage of our words. We'll cover: - writing style - what's appropriate: what to write what not to write - keeping track: "source control" for words - toolchains: what toolsets to use to write and prepare output - markup languages vs "wysiwyg" tools - sharing your words with non-geeks At the end of this talk, you'll have a good idea how to put together an example "document toolchain" taking source-controlled words in a humane markup style, and creating high-quality HTML, PDF (fully styled, print-ready) ePub and Kindle output, as well as Word-friendly versions.