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Analysis charts

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Analysis charts

  1. 1. ALBUM COVER ANALYSIS CHART Codes and conventions, Observations: did you follow, Illustrative examples from Choose a ‘real’ key features of ALBUM develop or challenge? Identify your album cover example to COVERS your answer and how and why? compare/contrast Layout, form Style – photography, art, animation, retro, monochrome etc Use of genre signifiers Visual representation of the music and concept or theme Branding of the artist Institutional identity, indie or mainstream, British etc The functions served by the album cover
  2. 2. GOODWIN ANALYSIS CHART Codes and conventions, key Observations: did you Illustrative examples Choose some ‘real’ features of music video follow, develop or from your video with time examples to compare/ challenge? If so, how? codes contrast Genre characteristics Relationship between lyrics and visuals Relationship between music and visuals Are there close-ups of the artists and star image motifs? Is there reference to the notion of looking? Are there intertextual references? Is the video performance, narrative or concept based How much of each is there?
  3. 3. VERNALLIS ANALYSIS CHART Codes and conventions, key Observations: did you Illustrative examples Choose some ‘real’ features of music video follow, develop or from your video with examples to challenge? If so, how? time codes compare/ contrast Narrative Visual response Lack of balance Partial or fragmented narrative Disjointed structure What drives the video forward Resolution? Poses questions, not answers Theme? Montage? Editing Editing may match the musical phrases or the beat Video may break or disrupt many of the ‘rules’ of continuity editing Editing may become ‘foregrounded Camera movement + framing Extremes are very common The style of framing and movement may run through the video and is distinctive to that video The camera may move in time with the music The camera may move on the lyrics The master shot is used frequently as are close-ups Diegesis May be revealed quite slowly Actions are not necessarily completed Characters may move to the music There may be gaps in the audience’s understanding of the diegesis Some frames may be more important than others There may be many repetitions
  4. 4. Website homepages: ANALYSIS CHART Codes and conventions, key Observations: did you Illustrative examples Choose some ‘real’ features of websites follow, develop or from your website examples to challenge? If so, how? compare/ contrast Media Language What is the relationship between image and text? How does the text support the visuals? Is there a consistency in styling? Representation How does the key iconography represent the band and the specific music genre? Audience Is it clear how the target audience is being satisfied? What aspects of consumption/ fandom do your examples illustrate? How care the audience being invited to interact with the band/artist via the website? Institution What information is there about the record label? What kind of marketing activity is on show? Can you categorise this activity? Does it match the kind of record company (ie niche/mainstream)? What is being sold via the website?

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