Think about the user who has it on for much of the day compared to someone who relies on email digests. Who will participate more in conversations?Modes of access:Desktop appMobile device appBrowser
Different motivationsCorporate Culture vs Personal ValuesFormal vs CasualBlurring boundaries of work and play.
Consider a bank compared to a software development company.Insurance or Law firms – what is their approach to intellectual property, does this impact on their willingness to share small ideas, let alone large ideas?Think about what footprints you leave behind when you move to a new enterprise.
I’m tweeting anyway – easy to share a useful link with my colleagues at work as well as my PLNThought leadership
Enterprise Social NetworkYAMMERING@BOND Peta Hopkins @petahopkins
Network BOND started 11 YAMMERFebruary groups NET WORK 2009 There is no business Most Biggest o w n e r. participants in a Group = conversation 30 Ad hoc usage =6 members A p p e a r s to b e more Files Longest a d m i n i s t r a t iv eshared conversations = 11 messages than academic staff members = 37
WHAT WE THINK ABOUT IT―I dont participate much but I do lurk via the daily digest in my email - useful for keeping abreast, even if only in a very limited way‖―we struggle with the Marketing group as we dont really have a driver in that its more bonus" content vs "required" content.‖
PERSONAL VS PROFESSIONAL Why We Use Social Media in Our Personal Lives — But Not for Work by Tammy Erickson (2012) HBR Blog Network http://blogs.hbr.org/erickson/2012/02/why_we_use_social_me dia_in_our.html http://goo.gl/3RZcX Image Credit: Me & Me by Roddy Keetch. Reproduced under a Creative Commons Licence. http://www.flickr.com/photos/rkeetch/2442081237/
Image: Google Office by Ahmd Zizo. CORPORATE CULTURE Consider how c o r p o r a te v a l u e s m ay i m p a c t o n t a ke - up of social media in an e n te r p r i s e . .Image:Cubicles byBy MichaelLokner
WHY I USEYAMMERO p p o r t uni t y tolearn fromothersO p p o r t uni t y toi n f l ue nc ePicking thec o r p o r a te b r a i n– who doesthis? Who canhelp with x?Helpingc o l l e a g ue sP r o f es s i o n a ld ev e l o p me n to p p o r t un i t i e s