VISUAL MERCHANDIZING

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VISUAL MERCHANDIZING

  1. 1. RR CDIT Speciality Visual Merchandising Reliance Retail Reliance Industries Ltd.
  2. 2. two examples from bangalore e zone levis square Reliance Retail 2
  3. 3. example one from bangalore e zone Reliance Retail 3
  4. 4. e zone : layout …consumer flow & adjacencies reception Sony Shop-in-Shop TV plasma Hi-End TV TV Exp Zone 2 accessories TV Audio Speakers Exp Zone 1 Audio Reliance Retail TV gaming 4
  5. 5. primarily orange, facia, fixtures & uniform building image on the “experience” platform Reliance Retail 5
  6. 6. color tones, orange, yellow , lime green to imbibe youthful energy Reliance Retail 6
  7. 7. swanky fixtures : wood & steel interspersed but a bit empty Reliance Retail 7
  8. 8. gaming peripherals poor merchandising, lots of boxes, lots of empty space, pricing not clearly mentioned at all points and visual merchandising Reliance Retail 8
  9. 9. MP3, ipods, accessories not clearly indicated what’s in store Reliance Retail 9
  10. 10. steel fixture looks fair, wires mess it up Reliance Retail 10
  11. 11. fairly elegant, lots of branding , product cards well placed and aligned, vendor brand “onida” alone visible Reliance Retail 11
  12. 12. fairly elegant, wooden paneled fixture looks good, philips branding visible, stand alone satellite radio demo Reliance Retail 12
  13. 13. fairly elegant Reliance Retail 13
  14. 14. fairly elegant Reliance Retail 14
  15. 15. home theatre experience zone current best standards Reliance Retail 15
  16. 16. home theatre experience zone current best standards Reliance Retail 16
  17. 17. home theatre experience zone current best standards Reliance Retail 17
  18. 18. home theatre experience zone current best standards Reliance Retail 18
  19. 19. home theatre experience zone current best standards Reliance Retail 19
  20. 20. home theatre experience zone : room 2 The tv is small , probably deliberate Reliance Retail 20
  21. 21. home theatre experience zone : room 2 The tv is small , probably deliberate Reliance Retail 21
  22. 22. signage on wall : accentuating experience depicting young male aged 22-26 orange primary color Reliance Retail 22
  23. 23. examples two from bangalore levis a concept store : youthful, rugged, bold and rebellious truly best-in-class store concept and design Key Take-Out can we have an attitude within our store & can we build the unexpected Reliance Retail 23
  24. 24. truly eye catching, thru lighting, colors, personality and style (using mannequins) Reliance Retail 24
  25. 25. my hypothesis : in bangalore , levis square would have strengthened its cult preference amongst youth already Reliance Retail 25
  26. 26. mannequins all the way depicting style & attitude Reliance Retail 26
  27. 27. creating the unexpected…normal is boring Reliance Retail 27
  28. 28. vintage building the heritage perceptions, the legend of levis ….the classic levis (ala classic coke) Reliance Retail 28
  29. 29. unexpected even the carpet Reliance Retail 29
  30. 30. showcase value, modern and rich styling ….and bold Reliance Retail 30
  31. 31. the 501 tab iron engraved Reliance Retail 31
  32. 32. bold spirit of the brand Reliance Retail 32
  33. 33. joint promo with zoom….conveying lifestyle Diva Quest ….zoom larger brand space within the levis domain Reliance Retail 33
  34. 34. wooden staircase, classy design …modernity Reliance Retail 34
  35. 35. grafitti “graphics” picture speaks louder than words don’t miss the broken wall with steel mesh/angles ….rugged it is Reliance Retail 35
  36. 36. cant miss the branding Reliance Retail 36
  37. 37. color tones synergy Reliance Retail 37
  38. 38. distinctive thru props…hanging red- threads jeans @ Rs10k to 40k Reliance Retail 38
  39. 39. - concept area’s ? should we have them…creating unexpected - colors synergy - colors “bold” - colors and lighting mix - props… - mannequin clothing conveying modernity - mannequin actions accentuating engagement ( nike does it too, cdit stores breaking from the pack…) - even the wall …broken and undone…yet conveying an attitude - floor signage - lift signage - joint branding where joint-brand more prominent conveying an attitude / image - window with colors & lighting, props (mannequins) ; unexpected & not the regular Reliance Retail 39

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