Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Have Telecom Business Owners actually segmented consumers

776 views

Published on

Contact Peshwa.telecom@gmail.com ..If you wouled like to know more ...

Published in: Business
  • Be the first to comment

Have Telecom Business Owners actually segmented consumers

  1. 1. Segments and Communication Approaches inMobility / TelecomPeshwa acharya (peshwa.telecom@gmail.com)
  2. 2. The Segments & The Communication Strategy Segments The Lens Key Benefits Connect • Connects them to community • Efficiency with Style & 1 Young Achievers • Smart Services , New Apps of choice Technology Edge • Mobilizes Apps & Technology for them • Empowers them in decision • Customized Services • Value Offers on STD, ISD 2 Matured Achievers making and Roaming • Convenience and Ease at • Services which empower • Flexibility 3 Happening Females finger tips her & connect to the world • Social Connectivity with • Night & Relevant day • Style & Social media 4 Social Nocturnal Economy Packages • Clarity of Voice • Economy , Great Voice • Economy of Voice 5 Faceless Crowd Product 6 Rural India • Connectivity with Economy • Network Availability • Connectivity & Reach
  3. 3. Approach to Segments The Strategy The Functional Umbrella Voice of the The Tone of Segment Connect Segment Approach 1 The Tone of the Segment to Connect with the Audience of the Segment 2 The Relevant Functional Benefit to create Appeal of the Segment 3 The Key Benefits of the Segment accelerates the consideration set

×