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Frugal marketing


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Frugal marketing

  1. 1. In store Excitement Builder Activity : RJ Hunt @ Reliance digital in association with Meow FM channel
  2. 2. Meow Fm did a host hunt activity for their radio channel 104.8FM and we were the Associate Sponsor and the Venue Partners
  3. 3. Activity : 15th Jan- 23rd Jan Various activities were planned before the event : • Meow Fm host hunt activity for radio channel 104.8FM@ Vashi store • Outdoor sites • Incoming Hotline/SMS for participation • Newspaper ads • TV – Post event coverage • Mailers to all members from Mumbai
  4. 4. Outdoor activity to support the event
  5. 5. Hoardings LOCATION MEDIA Andheri Telli Gulli Jnct Billboard Malad Near Inorbit Mall Billboard Vile Parle Flyover Billboard Andheri (E) Sakinaka [LHS] Billboard Borivali Opp. National Park Billboard Vashi below the flyover Nr. Police chowki [Hrd No.5] Billboard
  6. 6. Andheri Telli Gulli
  7. 7. Malad Near Inorbit Mall
  8. 8. Vile Parle Flyover
  9. 9. Andheri (E) Sakinaka [LHS]
  10. 10. Borivali Opp. National Park
  11. 11. Promotions conducted to induce participation and spread excitement across all areas
  12. 12. InStore Activations Dropdown Standee
  13. 13. Registration process @ Vashi store
  14. 14. Auditions :23rd jan
  15. 15. Participants and volunteers
  16. 16. Judges at the event
  17. 17. Participants performing @ stage
  18. 18. Output 1.Overall Excitement and Activity In store 2. Youth & young women oriented activity to drive store perception 3. Spread Digital store awareness across Mumbai
  19. 19. To Top it all …..The complete activity was done at ZERO COST to RD