Introduction to Broadband & Telephone Services                Peshwa.tel                         ecom @ gm ail            ...
Bharti Airtel LtdMobile Services        Enterprise Services Broadband & Telephone Services GSM Mobile        Enterprise So...
Airtel Broadband & Telephone Services : Hub StructureOrganization Structure                                               ...
Coverage• 95 cities across India  - NCR : - Delhi, Gurgaon,Noida.Faridabad, Ghaziabad, Jaipur, Chandigarh, Lucknow  - Bang...
Market Segments•   Provides broadband (DSL) and telephone services (fixed line) in 95 cities in India.•   One of the large...
Market Segments• Home Segment – Presence at all three screens  - Mobile Screen – Mobile services  - PC Screen – Telemedia ...
Services• Triple Play Services• Home Phone - Fixed Line  - Experience a world class service and  - cutting edge technology...
New Services• On Line Desk Top• Hosted email• Web conferencing                 peshwa.telecom@gmail.com
How do simple telephone networks work                                                                                     ...
Network                                                                       Sub Pillar    MSU: Main Switch              ...
Optical Fiber Transmission •   Establishes connectivity between MSU to RSUs/DLCs •   Ideally recommended for Long Distance...
Why Broadband ?• High speed internet access• Surf while you talk• Always on• Exciting Value added services    - On Demand ...
Advantage : Airtel DSL1.   Always On / Always available.2.   Cost effective … Through copper wires.3.   Consistent perform...
DSL Technology                                  USB 4060 Modem                                                            ...
Basic Requirements of using DSL      Computer – Operating System – Win 98 SE (Minimum Standard)      Pentium II      12...
Array of Tariff Plans       Single user / Multi user models       Different tariff models                           Tim...
Tariff plans : Major objectives Leverage advantage of being an integrated player.    ~ Phone + High Speed internet combo ...
Voice + DSL Combo Plans                        256                   749 Combo                                   598      ...
Explosive Growth in Laptop Sale    2000000                                                                                ...
How do we capitalize on this trend?               peshwa.telecom@gmail.com
Value Added Services              peshwa.telecom@gmail.com
IPTV       peshwa.telecom@gmail.com
Digital TV interactive• For the discerning, niche audience• As a one-stop-shop• With on-demand interactivity              ...
Triple Play Launch : 19th Jan2009• Watching TV , Browsing on the internet & Talking on your  telephone , simultaneously , ...
IPTV Triple Combo Plan              peshwa.telecom@gmail.com
Peshwa.expert@gmail.com             peshwa.telecom@gmail.com
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  • Broadband

    1. 1. Introduction to Broadband & Telephone Services Peshwa.tel ecom @ gm ail .com
    2. 2. Bharti Airtel LtdMobile Services Enterprise Services Broadband & Telephone Services GSM Mobile Enterprise Solutions Fixed Line Telephone National Long Distance Broadband Service Internet Service IPTV VSAT Service International Long Distance Bharti Group peshwa.telecom@gmail.com
    3. 3. Airtel Broadband & Telephone Services : Hub StructureOrganization Structure Jt President – Mr. K Srinivas CEO – NORTH/ East CEO-West CEO-South peshwa.telecom@gmail.com
    4. 4. Coverage• 95 cities across India - NCR : - Delhi, Gurgaon,Noida.Faridabad, Ghaziabad, Jaipur, Chandigarh, Lucknow - Bangalore,Chennai, Hyderabad, Madurai, Coimbatore, Ernakulum, Mysore. - Mumbai, Pune, Ahmadabad, Bhopal, Raipur, Indore - Kolkata• Three Hubs – North , South, West - North Hub takes care of North and East India operations - Empowered Zonal Teams to handle Acquisition and Customer Service Delivery• 24 x 7 Customer Care peshwa.telecom@gmail.com
    5. 5. Market Segments• Provides broadband (DSL) and telephone services (fixed line) in 95 cities in India.• One of the largest subscriber base 3 mn Fixed Line and over 1mn DSL customer SMB PCO Small & Medium Enterprise Mass/Residential peshwa.telecom@gmail.com
    6. 6. Market Segments• Home Segment – Presence at all three screens - Mobile Screen – Mobile services - PC Screen – Telemedia Services - TV Screen – Telemedia Services Triple Play Service - Home Phone – Fixed Line• B2B Segment - Fixed Line: Analog & digital Line ( PRI/ BRI) - Internet Lease Lines - Broadband Commercial Offerings - Toll Free Number Service• Reseller Segment - PCO Counters - All Services are offered under post paid plateform - ARPU of all segment customer 3-4 times of Industry Average peshwa.telecom@gmail.com
    7. 7. Services• Triple Play Services• Home Phone - Fixed Line - Experience a world class service and - cutting edge technology - Experience superior voice clarity on our fiber-optic framework - High Quality Customer premised Equipments- Cordless Phones• Broadband Services - DSL technology which gives you blazing-fast; - Secure Internet access as soon as you switch on your computer. - Power Surfing - With speed of up to 8Mbps, - Surf while you talk! No more missed calls - end-to-end digital network of underground copper cable lines - Superior server technology and - security to data storage and information exchange through the Internet.• Digital TV ( DTH and IPTV services) peshwa.telecom@gmail.com
    8. 8. New Services• On Line Desk Top• Hosted email• Web conferencing peshwa.telecom@gmail.com
    9. 9. How do simple telephone networks work International RSU Area: South Ex Trunk Gateway Automatic Exchange C RSU MSU (Okhla) Local Networks in Other Circles (Like Mumbai, Madhya Pradesh) and OFC Basic Service Operators (BSOs) RSU Copper Wire A RSU Area: Vasant Vihar D B peshwa.telecom@gmail.com
    10. 10. Network Sub Pillar MSU: Main Switch PILLAR Unit DP RSU: Remote s House Wiring Switch -5K m 3 Unit Copper Cable Sub Pillar Optic Fiber PILLAR DP Cable Copper Cable Copper Cable peshwa.telecom@gmail.com
    11. 11. Optical Fiber Transmission • Establishes connectivity between MSU to RSUs/DLCs • Ideally recommended for Long Distance/Inter city communication. • Armored Optic fibre is used for ensuring high reliability of Network. • Higher capacity to carry voice/data with minimum transmission losses. Copper• Used for providing connectivity from RSU to subscriber• Network High Reliability Network• Efficient transmission of signals and crystal clear voice quality.• Durability of the Network in adverse climate condition.• It is ideally recommended for intra city networks. peshwa.telecom@gmail.com
    12. 12. Why Broadband ?• High speed internet access• Surf while you talk• Always on• Exciting Value added services - On Demand Speed, - Antivirus software, - Music, - Games• Go wifi• Find your perfect match peshwa.telecom@gmail.com
    13. 13. Advantage : Airtel DSL1. Always On / Always available.2. Cost effective … Through copper wires.3. Consistent performance… peak / off peak time.4. Voice & Data through the same pipe…5. Scalable … can grow with customer’s requirement.6. Secure … Dedicated port. peshwa.telecom@gmail.com
    14. 14. DSL Technology USB 4060 Modem Integrated Splitter USB POTS cabling DSLAM Telephone PC Socket POTS Router Integrated Splitter POTS cabling DSLAM Telephone 10 Base T Socket Multi-users Hub POTS•From the Dedicated Port on the DSLAM, the copper wire carrying voice and data reaches thecustomer premises•Splitter splits the frequencies between voice and data thus allowing the customer to Talk and Surfsimultaneously.•For commercial subscribers the router, facilitates Internet distribution on multiplePCs peshwa.telecom@gmail.com
    15. 15. Basic Requirements of using DSL  Computer – Operating System – Win 98 SE (Minimum Standard)  Pentium II  128 MB RAM  USB / LAN Port  Internet Explorer 6 or above and Cipher Strength 128 Bit EncryptionNote - :2. USB Modem doesn’t support all Operating System (e.g. Mac , Linux , 2000 Server)4. Ethernet Modem/Routers support all Operating Systems5. Combo Modems support al OS. peshwa.telecom@gmail.com
    16. 16. Array of Tariff Plans  Single user / Multi user models  Different tariff models  Time based  Traffic based  Unlimited  Toggle options peshwa.telecom@gmail.com
    17. 17. Tariff plans : Major objectives Leverage advantage of being an integrated player. ~ Phone + High Speed internet combo offers. Ease of understanding ( for customers/ sales teams ) Ease of sales / billing process. Value for Light , Medium, Heavy Users A powerful sales story peshwa.telecom@gmail.com
    18. 18. Voice + DSL Combo Plans 256 749 Combo 598 2999 Unlimited (limited 1199 Combo Combo Combo (Combo) plan)Rental 899 598 749 1199 2999FCV 100 150 150 100 0 Pulse RateLocal FL -A2A 0.75 1.10 0.75 1.00 1.00Local FL - Others 1.10 1.10 1.10 1.00 1.00Local Mob - A2A 0.75 1.10 0.75 1.00 1.00Local Mob - Others 1.10 1.10 1.10 1.00 1.00Intra 1.10 1.10 1.10 1.00 1.00STD 1.50 1.50 1.50 1.00 1.00ISD 5.99 5.99 5.99 5.99 5.99Broadband Download Unlimited 3 GB Unlimited Unlimited UnlimitedRate (Rs. / unit) NA 0.6 NA NA NASpeed 256 Kbps 384 Kbps 256 Kbps 384 Kbps 1 Mbps peshwa.telecom@gmail.com
    19. 19. Explosive Growth in Laptop Sale 2000000 l iz e it a cap n d to re 1600000 N eed this t on Units 1200000 800000 400000 0 2003-04 2004-05 2005-06 2006-07 2007-08• Decline in entry level prices led to this growth• 50% of PCs sold in the Home segment are Notebooks peshwa.telecom@gmail.com
    20. 20. How do we capitalize on this trend? peshwa.telecom@gmail.com
    21. 21. Value Added Services peshwa.telecom@gmail.com
    22. 22. IPTV peshwa.telecom@gmail.com
    23. 23. Digital TV interactive• For the discerning, niche audience• As a one-stop-shop• With on-demand interactivity peshwa.telecom@gmail.com
    24. 24. Triple Play Launch : 19th Jan2009• Watching TV , Browsing on the internet & Talking on your telephone , simultaneously , through a single connection - Real Time Interactivity: Interactive2.0 - Video on Demand Library of Over 200 Movies - Movie Ticket Booking - Pizza booking - Games - Time Shift TV : 12 channels Presently - Channel with IPTV 42 by April end - Digital Signal Broadcast - Bill display on TV peshwa.telecom@gmail.com
    25. 25. IPTV Triple Combo Plan peshwa.telecom@gmail.com
    26. 26. Peshwa.expert@gmail.com peshwa.telecom@gmail.com

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