Brand activation durga puja

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Brand activation durga puja

  1. 1. 2010 DURGA PUJA Think As Consumer & BRAND CATALYST Present....... The Mega Festival Of Durga Puja
  2. 2. *Durga Puja is the largest festival in India with Kolkata and Delhi as the two biggest hubs. *Millions participate in the ‘Baroari’ Public Pujas that open up unique opportunity to show case various products and services at a cost effective manner *Last year more than 1.5 crore people in WB and 1 Crore people in Delhi visited various Puja Pandals. *This is undoubtedly one of the best opportunity to promote brands and showcase products.
  3. 3. Durga Puja has always been advertisers’ delight. The number of footfalls on 5 days is just too impressive to ignore. The icing to the ‘visibility’ cream is that the visitors cut across all sections of the society. And so nothing can be more endearing to gather attention for the brands than putting up glossy hoardings on virtually all the main roads.
  4. 4. *Extensive coverage of Pujas by NDTV last year. 2010 DURGA PUJA
  5. 5. Success stories High ROI With more than 2.5 crore visitors in 5 days across two cities (Kolkata & Delhi), Durga Puja provides one of the highest return on marketing spends. Brands that have effectively leveraged Durga Puja to build brand strength: Asian Paints, Vodaphone (Hutch), Vivel, Idea, ITC, HDFC Bank , Nokia among others. Connect with Consumers Being a religious event, presence at Durga Puja helps brands build an emotional connect with consumers.
  6. 6. Branding Items 1.Kiosks 2.Pillar Gate 3.Banner 4.Overhead Gate 5.Gate Arch
  7. 7. PUJA GATES PUJA GATE
  8. 8. PILLAR GATES
  9. 9. HOARDINGS
  10. 10. Puja List In Delhi 1.CR PARK SHIV MANDIR KALIBARI 2.GK2 DHAKSHINAYAN 3.SURAJKUND CHARMWOOD VILLAGE (FARIDABAD) 4.MAYUR VIHAR PHASE – 1 5.CR PARK MELA GROUND 6.KASMIRI GATE 7.MATRI MANDIR 8.GURGAON 1(DLF) 9.GURGAON 2(DLF) 10. CR PARK POCKET 40 11.NOIDA KALI MANDIR 12.CR PARK K BLOCK
  11. 11. DURGA PUJA LIST ( Cherrypicked) IN KOLKATA 1.HINDUSTAN PARK 9. 95 PALLY JODHPUR PARK 2.BALLYGANGE CULTURAL 10.PANCHA DURGA 11.SALT LAKE ‘B’ BLOCK 3.DUM DUM PARK 4.NEW ALIPUR ASSOCIATION 5.BEHALA BARISHA (SRISTI) 6.BALLYGANGE 21 PALLY 7.MORE AVENUE PUJA 8. RASHBEHARI 12.Garia Sudhakhina Estate 13.BELEGHATA SURIT SANGHA 14.LEBUTALA PARK 15.LAKE ROAD SARBAJANIN 16.SHIB MANDIR
  12. 12. ROMI – Return on Marketing Investments • All brands wanting to enhance Franchise in WB/ Calcutta & NCR . • CDIT / Electronics / Mobile / Food & Beverage / fashion / Apparell / Automobile / Technology / banking / Apps / . • All New Product / Servivce launches • Get a huge on ground / BTL connect • All Mass Connect Brands & Metro focussed Brands
  13. 13. 360 connect • We also recommend a 360 connect – On Ground Promotions – HTH / Puja MCC – Hot spot activity – Leaflet Activation – Sampling / Selling – Stall activity » This will depend on the Brand ,Category and Objective . We could suggest the best ROMI mix . » We have our Managers / Large Team in Delhi & Calcutta to actually End to End manage Execution .
  14. 14. Plan your puja program asap Call -+91-9818328050 Emailashutosh@thinkasconsumer.com COO - TAC

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