Sport and the media. Aims: To understand the different roles of the media. To know the positive and negative effects of th...
THE DIFFERENT FORMS OF MEDIA <ul><li>TV </li></ul><ul><li>RADIO </li></ul><ul><li>NEWSPAPERS </li></ul><ul><li>INTERNET </...
Explain this relationship. SPORTS/EVENT SPONSOR MEDIA
THE ROLES OF THE MEDIA <ul><li>I - - - - M. </li></ul><ul><li>E –T - - -  AIN. </li></ul><ul><li>E – U – A – T -. </li></u...
THE ROLES OF THE MEDIA <ul><li>INFORM. </li></ul><ul><li>ENTERTAINMENT. </li></ul><ul><li>EDUCATE. </li></ul><ul><li>ADVER...
INFLUENCE? Scheduling? Role Models? Format? Rules? <ul><li>Negative   </li></ul><ul><li>Positive  </li></ul>
ETHICAL PROBLEMS <ul><li>CORRUPTION. </li></ul><ul><li>CHEATING. </li></ul><ul><li>VIOLENCE. </li></ul><ul><li>DRUG ABUSE....
THE MEDIA CAN <ul><li>Shatter stereotypes. </li></ul><ul><li>Produce positive role models. </li></ul><ul><li>Bring sport t...
HOT TIPS!! KNOW… <ul><li>Know the relationship between sport, media and sponsorship. </li></ul><ul><li>The roles of the me...
Key questions. <ul><li>Why is media coverage of sport still male dominated? </li></ul><ul><li>Why has media coverage of fe...
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PEShare.co.uk Shared Resource

  1. 1. Sport and the media. Aims: To understand the different roles of the media. To know the positive and negative effects of the media upon sport. To understand the role of the media within today’s sporting society.
  2. 2. THE DIFFERENT FORMS OF MEDIA <ul><li>TV </li></ul><ul><li>RADIO </li></ul><ul><li>NEWSPAPERS </li></ul><ul><li>INTERNET </li></ul><ul><li>MAGAZINES </li></ul><ul><li>DOCUMENTARIES </li></ul>
  3. 3. Explain this relationship. SPORTS/EVENT SPONSOR MEDIA
  4. 4. THE ROLES OF THE MEDIA <ul><li>I - - - - M. </li></ul><ul><li>E –T - - - AIN. </li></ul><ul><li>E – U – A – T -. </li></ul><ul><li>AD - - R - - -E. </li></ul>
  5. 5. THE ROLES OF THE MEDIA <ul><li>INFORM. </li></ul><ul><li>ENTERTAINMENT. </li></ul><ul><li>EDUCATE. </li></ul><ul><li>ADVERTISE. </li></ul><ul><li>HOW DOES THE MEDIA ACHIEVE OR FULFILL EACH ONE? </li></ul>
  6. 6. INFLUENCE? Scheduling? Role Models? Format? Rules? <ul><li>Negative </li></ul><ul><li>Positive </li></ul>
  7. 7. ETHICAL PROBLEMS <ul><li>CORRUPTION. </li></ul><ul><li>CHEATING. </li></ul><ul><li>VIOLENCE. </li></ul><ul><li>DRUG ABUSE. </li></ul>1800 2000
  8. 8. THE MEDIA CAN <ul><li>Shatter stereotypes. </li></ul><ul><li>Produce positive role models. </li></ul><ul><li>Bring sport to millions. </li></ul><ul><li>Show minority sports. </li></ul><ul><li>Inspire participation. </li></ul><ul><li>Identify deviance. </li></ul><ul><li>Create millionairres. </li></ul><ul><li>Produce money for grass roots development. </li></ul>BUT!!!
  9. 9. HOT TIPS!! KNOW… <ul><li>Know the relationship between sport, media and sponsorship. </li></ul><ul><li>The roles of the media. </li></ul><ul><li>Examples of each role. </li></ul><ul><li>The +/- effects of media upon sport. </li></ul>
  10. 10. Key questions. <ul><li>Why is media coverage of sport still male dominated? </li></ul><ul><li>Why has media coverage of female sport increased over the recent years? </li></ul><ul><li>How does the media affect mass participation. </li></ul><ul><li>How does the media affect excellence? </li></ul><ul><li>Each question is worth 4 marks. </li></ul>

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