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Instagram Trends 2019 - Meltwater Webinar 12.12.2019

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Instagram ist im Wandel. Von der Foto-Sharing Plattform ist die App zum dynamischen Zentrum des gesamten Facebook Enviroments geworden.

Aber was bringt 2019 - IGTV, mehr Stories, Messenger und vielleicht sogar Payment.

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Instagram Trends 2019 - Meltwater Webinar 12.12.2019

  1. 1. Instagram organic Nuremberg, 12/10/18
  2. 2. Peter Mestel Head of Social Media & Digital Strategy WORK – Creative Mind, Concept, Storytelling, Service Design, Influencer-Relations, Data Research – UCS since 2011 - PLAY – Polaroid, Black-/White-Film (35/120), Crossbike, Swim, Hike, stay outside - ENGAGE – German Scout Association, Member of Board (volunteer) https://www.linkedin.com/in/pemestel
  3. 3. https://gph.is/1r9yCik
  4. 4. Your Instagram is so 2014!
  5. 5. Quelle: https://gifeed.com/animation-phone/1ULDy51ZvukIThyTHa/gif
  6. 6. Jordan Siemens/Getty Images
  7. 7. Quelle. https://www.nytimes.com/2017/09/07/upshot/from-sex-object-to-gritty-woman-the-evolution-of-women-in-stock-photos.html?mcubz=0 Stephan Hoeck/Getty Images Jordan Siemens/Getty Images Der Instagram Feed prägt Kommuniktion Getty Images - “women“ - 2007 Getty Images - “women“ - 20
  8. 8. Content 2018: 1. Darf nicht viel Aufwand sein. 2. Darf nicht länger als sechs Sekunden sein 3. Muss überall und immer verfügbar sein 4. Muss möglichst passiv zu konsumieren sein 5. Alles ist Content 6. Content ist UnterhaltunngFull Keynote of Alex Chung from Giphy: https://www.youtube.com/watch?v=ywIpxMqA_qs
  9. 9. We expect Stories are on track to overtake posts in feeds as the most common way people share across all social apps. Mark Zuckerberg, 2018
  10. 10. Instagram Feed organic Instagram Feed paid Hashtags Locations Instagram Stories Instagram Stories paid Instagram Live Video Hashtags Locations
  11. 11. https://techcrunch.com/2018/05/17/facebook-stories-150-million-users/
  12. 12. https://youtu.be/glo_tYGpQEk
  13. 13. Quelle:http://bit.ly/2Ba3t7Q
  14. 14. Instagram Feed organic Instagram Feed paid Hashtags Locations Instagram Stories Instagram Stories paid Instagram Live Video IGTV Message Channels
  15. 15. https://qz.com/901655/what-is-snapchat-let-snap-founder-evan-spiegel-explain-it-to-you/
  16. 16. https://www.instagram.com/tv/BrDoKaCH1gC/ IGTV–Show The Daily Dose of Ripky
  17. 17. Read more! A small Business Guide to Instagram Stories Buffer Blog: Aktuelle Statistiken zu Instagram Stories Delmondo: Insanely Creative Story Examples
  18. 18. Peter Mestel • Head of Social Media & Digital Strategy • Nuremberg 12.12.2018 User Centered Strategy 26

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