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Digital Retail - le e-commerce augmenté - conference e-com - 29.04.2014

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ROPO, SOLOMO, Boutiques connectés, WebToStore, Big Data et Omnicanal bousculent l’e-commerce et dessinent les fondements du Commerce Digital. Analyse sur les tendance de l’e-commerce et les virages à prendre pour ré-enchanter l’(e-)commerce : comment faire évoluer votre site, vos points de vente et mieux connaître vos clients.

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Digital Retail - le e-commerce augmenté - conference e-com - 29.04.2014

  1. 1. DIGITAL RETAIL LE E-COMMERCE AUGMENTÉ SALON E-COM 29.04.2014
  2. 2. +41 78 864 47 54 PESCARMENT@CROSS-SYSTEMS.CH PASCAL ESCARMENT CO-MANAGER CROSS AGENCY
  3. 3. AVANT-PROPOS
  4. 4. OMNICANAL & CLIENTS CONNECTÉS
  5. 5. ONLINE STOREBRAND SITE FLAGSHIP STORE RETAIL STORE DU MULTI-CHANNEL …
  6. 6. ONLINE STORE BRAND SITE FLAGSHIP STORE RETAIL STORE … PAR L’OMNI-CANAL …
  7. 7. EXPÉRIENCE D’ACHAT RICHE
  8. 8. BIG DATA / SMART DATA
  9. 9. VERS LE « RELEVANCE COMMERCE »
  10. 10. ATTENTES
  11. 11. ATAWAD ANYTIME ANYWHERE ANYDEVICE
  12. 12. SOLOMO SOCIAL LOCAL MOBILE
  13. 13. «Renouveau» du Point de Vente
  14. 14. «Pop-up stores»
  15. 15. Points de Vente connectés
  16. 16. «Murs» digitaux
  17. 17. © COPYRIGHT 2011 CROSS SYSTEMS SA. TOUS DROITS RÉSERVÉS.WWW.CROSS-SYSTEMS.CH
  18. 18. In-store self-service
  19. 19. Social shopping
  20. 20. «drive»
  21. 21. Personalised (express) delivery
  22. 22. Click & collect Self-service shops
  23. 23. Paiement Portefeuilles numériques
  24. 24. Passerelles online / offline
  25. 25. © COPYRIGHT 2011 CROSS SYSTEMS SA. TOUS DROITS RÉSERVÉS.WWW.CROSS-SYSTEMS.CH
  26. 26. © COPYRIGHT 2011 CROSS SYSTEMS SA. TOUS DROITS RÉSERVÉS.WWW.CROSS-SYSTEMS.CH 04.02.2014
  27. 27. © COPYRIGHT 2011 CROSS SYSTEMS SA. TOUS DROITS RÉSERVÉS.WWW.CROSS-SYSTEMS.CH 04.02.2014
  28. 28. Et bien plus encore…
  29. 29. © COPYRIGHT 2011 CROSS SYSTEMS SA. TOUS DROITS RÉSERVÉS.WWW.CROSS-SYSTEMS.CH 04.02.2014 … much more to come !
  30. 30. Conclusion
  31. 31. © COPYRIGHT 2011 CROSS SYSTEMS SA. TOUS DROITS RÉSERVÉS.WWW.CROSS-SYSTEMS.CH
  32. 32. © COPYRIGHT 2011 CROSS SYSTEMS SA. TOUS DROITS RÉSERVÉS.WWW.CROSS-SYSTEMS.CH MERCI! PESCARMENT@CROSS-SYSTEMS.CH

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