Online Marketing Enthusiast  May 22, 2010 . Bangalore
Agenda <ul><li>SEO Basics </li></ul><ul><li>How Search Engines work </li></ul><ul><li>What’s New </li></ul><ul><li>Real Ti...
Google
Paid Local Natural Search Engine Page Results
How Search Works Crawl Index List <ul><li>Web crawlers are   automated Web browser which follows every link   </li></ul><u...
SEO Guidelines  <ul><li>Google Webmaster Guidelines –  http://bit.ly/GOGUIDE   </li></ul><ul><li>Why Google webmaster says...
<ul><li>Every page - unique title, description and keywords </li></ul><ul><li>Clear hierarchy, text links </li></ul><ul><l...
Websites and SEO <ul><li>How websites works ?  </li></ul><ul><li>Domain name, hosting, email </li></ul><ul><li>Include SEO...
Search Engine Page Results ( Now ) Real Time Twitter Twitter
Factors Influencing Real Time Results <ul><li>Topics and real time components  </li></ul><ul><li>Tweets, Google News, Fres...
Social Media is… What is Social Media?
a  Conversation…
Blogs Wikis Podcasts RSS Mashups Social Networks Powered by…
<ul><li>It is a Conversation between… </li></ul><ul><li>Customers </li></ul><ul><li>Employees </li></ul><ul><li>Investors ...
And guess what? <ul><li>The social media conversation is… </li></ul><ul><li>Not Organized </li></ul><ul><li>Not Controlled...
Why Social Media ? <ul><li>To communicate </li></ul><ul><li>To Interact </li></ul><ul><li>To Educate </li></ul><ul><li>For...
Social Media Examples
Thank You Suresh Babu Email:  [email_address] Blog:  http://searchenginedetails.com Twitter:  www.twitter.com/seobangalore...
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OME Bangalore. SEO Bangalore presentation. SEO Meet up In Bangalore, Online Marketing Enthusiast Group Bangalore

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OMEBangalore Monthly Meet up. Online Marketing Enthusiast Group In Bangalore May 2010 Meet up. Discussion about SEO, Social Media.

SEO Basics by @seobangalore - Suresh Babu

Social Media Strategies, Facts and Stats by @ideasmaverick - Preetam Venkky


Thanks to @shivseo, Vikas from Credirity

Special Thanks to @brandbull, @IdeasMaverick, @praveenravi , @seoshankar and all the attendees and Volunteers



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OME Bangalore. SEO Bangalore presentation. SEO Meet up In Bangalore, Online Marketing Enthusiast Group Bangalore

  1. 1. Online Marketing Enthusiast May 22, 2010 . Bangalore
  2. 2. Agenda <ul><li>SEO Basics </li></ul><ul><li>How Search Engines work </li></ul><ul><li>What’s New </li></ul><ul><li>Real Time Search Results </li></ul><ul><li>Social Media Basics </li></ul><ul><li>Examples of Social Media Success </li></ul><ul><li>Q & A </li></ul>
  3. 3. Google
  4. 4. Paid Local Natural Search Engine Page Results
  5. 5. How Search Works Crawl Index List <ul><li>Web crawlers are automated Web browser which follows every link </li></ul><ul><li>Indexes based on content </li></ul><ul><li>stored in an index database </li></ul>When searched using a keyword, searches in index and lists the sites.
  6. 6. SEO Guidelines <ul><li>Google Webmaster Guidelines – http://bit.ly/GOGUIDE </li></ul><ul><li>Why Google webmaster says so ? http://bit.ly/aWsRMS </li></ul><ul><li>Example - point system </li></ul>
  7. 7. <ul><li>Every page - unique title, description and keywords </li></ul><ul><li>Clear hierarchy, text links </li></ul><ul><li>Content rich website </li></ul><ul><li>URL / Alt tags / H1 tags </li></ul><ul><li>Incoming Links from Authority sites </li></ul><ul><li>Site Map </li></ul><ul><li>Google Local – Free. Take Advantage </li></ul>SEO Basics
  8. 8. Websites and SEO <ul><li>How websites works ? </li></ul><ul><li>Domain name, hosting, email </li></ul><ul><li>Include SEO while you do the R & D, prior to buying a domain </li></ul><ul><li>Why ? Easier, can choose the right domain with keywords </li></ul><ul><li>Keyword research in the website design planning phase </li></ul><ul><li>Why H1 tags, bread crumbs are important </li></ul><ul><li>Links – Importance of back links </li></ul><ul><li>Content based on the keyword research </li></ul><ul><li>Common Mistakes – SEO after making the site live </li></ul><ul><li>Using business name /welcome in the title, H1 tags </li></ul><ul><li>Building a site completely with Flash. Use Flash sparingly </li></ul>
  9. 9. Search Engine Page Results ( Now ) Real Time Twitter Twitter
  10. 10. Factors Influencing Real Time Results <ul><li>Topics and real time components </li></ul><ul><li>Tweets, Google News, Fresh blog posts, Friend feeds </li></ul><ul><li>How real time results ranked ? </li></ul><ul><li>Based on relevancy, Time of tweet etc </li></ul><ul><li>Google has options now to search updates, everything </li></ul><ul><li>Google Trends, Yahoo Buzz, Trending topics – Hot topics </li></ul><ul><li>Advantages: Accurate, up to information for searchers </li></ul><ul><li>Opportunity For Businesses – Tweet about friends birthday </li></ul>
  11. 11. Social Media is… What is Social Media?
  12. 12. a Conversation…
  13. 13. Blogs Wikis Podcasts RSS Mashups Social Networks Powered by…
  14. 14. <ul><li>It is a Conversation between… </li></ul><ul><li>Customers </li></ul><ul><li>Employees </li></ul><ul><li>Investors </li></ul><ul><li>You and Me </li></ul>Twitter is a mini Orkut or a mini face book that allows only 140 characters ( similar to your scrap or what's on your mind )
  15. 15. And guess what? <ul><li>The social media conversation is… </li></ul><ul><li>Not Organized </li></ul><ul><li>Not Controlled </li></ul><ul><li>Not a Message </li></ul><ul><li>Full of Insights </li></ul><ul><li>Fun and most of all Free </li></ul>
  16. 16. Why Social Media ? <ul><li>To communicate </li></ul><ul><li>To Interact </li></ul><ul><li>To Educate </li></ul><ul><li>For Market Research </li></ul><ul><li>Customer support </li></ul><ul><li>To build a community </li></ul><ul><li>To Sell/Promote </li></ul>
  17. 17. Social Media Examples
  18. 18. Thank You Suresh Babu Email: [email_address] Blog: http://searchenginedetails.com Twitter: www.twitter.com/seobangalore LinkedIn: http://www.linkedin.com/in/seosuresh

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