A Kelly Services Report
®
Generational Crossovers
in the Workforce—
Opinions Revealed
2009 Kelly Global Workforce Index Exposes
a Variety of Generational Viewpoints
kellyservices.com

1 Introduction
2 Meaningful Work
3 Training Programs
4 Key Findings
5 Mobile Communications
6 Workplace Attitudes
7 Social Responsibility
8 Globalization
9 Conclusion

Introduction
In 2009, approximately 100,000 people from 34 countries in North America, Europe, and the
Asia Pacific region responded to a workplace survey developed by Kelly Services. The Kelly
Global Workforce Index (KGWI) revealed opinions about work and the workplace from a
generational viewpoint. Despite the variations of cultures, survey results were surprisingly
similar across the globe.
Survey respondents ranged in age from 18 to 65 • The survey also focused on the ways in which Introduction
and comprised the following three generational workplace attitudes differ from generation to
groups: Generation Y (age 18 – 29), Generation X generation. Meaningful
(age 30 – 47), and the Baby Boomer generation Work
(age 48 – 65). Respondents were either • Furthermore, respondents revealed whether
employed within a variety of industries, or not organizational social responsibility
Training
ranging from information technology to finance, was important as they pursue positions within Programs
or were unemployed and searching for future various organizations.
work opportunities. Each respondent revealed Key Findings
• Finally, respondents also displayed their
their viewpoints on the following six aspects of
views on the impact that globally oriented
their current positions and workplaces.
organizations have on society, as well as Mobile
current and prospective employees. Communications
• First, the survey obtained respondents’
viewpoints on the importance of finding
Upon completion of the survey, the following
“meaningful” positions which positively Workplace
opinions about work and the workplace were Attitudes
contribute to society.
revealed, beginning with employees’ desires
• Respondents also shared their views on the to obtain meaningful positions that positively
Social
efficiency of their organizations’ current impact other people. Responsibility
training programs.
Globalization
• In addition, each respondent was welcomed
to describe the impact that mobile
communications technology has had on their Conclusion
personal and working lives.
2009 KELLY GLOBAL WORKFORCE INDEX REPORT |1

Meaningful Work
According to the survey, a majority of respondents believe that their contributions to a greater
cause are more important than their annual salaries or job titles. On average, 51 percent of
respondents stated that they would accept a lesser role or even a lower wage if they were certain
their new position would contribute more to society than their current position. Many employees
do not appear to be as driven by monetary assets as they used to be; rather, they prefer to fulfill
their psychological needs, as well as their inner-driven desires to positively impact others.
Introduction Meaningful work is more important Michael Webster is executive vice president
than monetary assets and general manager for the Americas region
Meaningful
at Kelly Services. He believes that many in the
Work Older generations tend to be less satisfied with Generation X and Y age groups will continue
the long-lasting impact that their positions have to progressively seek meaningful employment
on society. Even though many Baby Boomers are opportunities in the future.
Training
Programs approaching retirement, some are still searching
for more meaningful positions that they can “Individuals need to know that they are
obtain for the future. Meanwhile, younger contributing their talents and efforts to a larger
Key Findings
individuals are also anticipating career changes goal—one that they, as well as other members
while searching for emotional fulfillment, rather of society, will benefit from,” Webster said.
Mobile than wealth and status. It has become clear “Employees should not only accept positions
Communications
that employees do not view the value of their based on monetary gain, but on the passion that
work solely by their financial status, but rather they have for their work. If employees lose their
Workplace by the legacy they will leave behind for future enthusiasm as they work, they will not be able to
Attitudes perform with their utmost abilities.”
generations.
Social
Responsibility
Globalization
Conclusion
2 | 2009 KELLY GLOBAL WORKFORCE INDEX REPORT

Training Programs
Today’s top talent is constantly searching for ways to improve on-the-job performance, while also
striving to compete for positions in a global market. In order to stand out among the competition,
employees must have adequate skill sets which will help them contribute to organizations well
into the future. Unfortunately, according to the Kelly Global Workforce Index, many survey
respondents feel that their current skill sets are not adequate. Some respondents fear that they
may not be able to maintain their existing positions for the coming years or compete for valuable
positions within their desired industries in the future.
Employees desire more sufficient To help sustain their current employees, Introduction
training programs managers will need to implement more effective
training programs which will support workers Meaningful
So, why do respondents appear to be anxious from each generation. As managers create more Work
about their current roles and impacts within robust training opportunities, employees will
organizations, then? Simply, it seems that be prepared to adequately complete current Training
many employees are uncertain whether or Programs
assignments within organizations and develop
not their organizations’ training opportunities strategies for future performance. Training
have sufficiently prepared them for long-term should not only be educational and hands- Key Findings
futures within their organizations, as well as the on, but exciting as well, in order to maintain
competitive job market of recent times. the interests of employees. Effectively trained Mobile
Communications
talent will ensure that positive organizational
performance will continue well into the future.
Workplace
To help sustain their current Attitudes
employees, managers will need to
implement more effective training Social
Responsibility
programs which will support
workers from each generation. Globalization
Conclusion
2009 KELLY GLOBAL WORKFORCE INDEX REPORT |3

Key Findings
The following key findings were obtained from the survey in regard to organizational training in
North America, Europe, and the Asia Pacific region:
Introduction
The majority of global respondents
A majority of North American
Meaningful believe their skills will need to be
Work respondents (79 percent) think that
upgraded within the next five years to
training should be a joint responsibility
maintain pace with changes that occur
between employers and employees.
Training in the workplace.
Programs
Key Findings
Leif Agnéus, senior vice president and general
manager for the Kelly Services EMEA region, “Employees need to feel valued
Mobile
Communications
senses that the future well-being of worldwide within their organizations in order
organizations lies in the proper implementation to perform to the best of their
of employee training programs.
Workplace
abilities.” — L E I F A G N É U S
Attitudes “Employees need to feel valued within their
organizations in order to perform to the best
Social of their abilities,” Agnéus said. “Of course,
Responsibility organizations will be sustainable well into
the future with help from highly talented and
Globalization
high-performing employees. Organizations
can ensure future success by preparing their
employees for the same—through effective,
Conclusion
year-round training programs that develop and
improve employee skill sets.”
4 | 2009 KELLY GLOBAL WORKFORCE INDEX REPORT

Mobile Communications
During the past two decades, technological advancements have transformed the lives of worldwide
citizens, especially within the corporate world. In recent times, one significant technological innovation,
mobile communication, has truly changed employee behavior, as well as the outlook on work-life
balance, according to the Kelly Global Workforce Index. A vast majority of survey respondents (84
percent) believe that mobile communication has improved their personal productivity while working,
and the opportunity to remain in constant communication with work is rather positive as well.
Mobile communications technology Survey results are similar in both Europe and Introduction
significantly impacts work-life balance the Asia Pacific region. In Europe, 87 percent
of respondents feel their work productivity has
improved in recent times, while 86 percent of Asia Meaningful
Even though many organizations across the Work
world have increased their working hours, most Pacific respondents have noticed the same trend.
respondents feel that they have an adequate Also, most respondents from both Europe and the
balance between their work and personal lives. Asia Pacific region are satisfied with their current
balance between work and personal living. Training
As employees have become more engaged with Programs
their employers through devices like smartphones Dhiren Shantilal, senior vice president and general
and laptops, they have had more freedom to work manager for the Kelly Services APAC region,
anytime and anywhere—including their homes and believes that mobile communications technology Key Findings
remote locations. Some employees have even had will continue to improve employee engagement
opportunities to work hundreds or thousands of during the coming years.
miles away from their employers on a daily basis. Mobile
“Mobile communications technology is promising Communications
Around the world, it seems mobile communications for its key impacts within the global workforce—
technology has positively impacted organizations improved communication between employers
in recent years. In North America, 78 percent of and employees, noticeable work productivity Workplace
respondents believe that their work productivity advancements, and freedom to work remotely Attitudes
has steadily improved since the creation of mobile during all hours of the day,” Shantilal said. “As
communications technology. At the same time, a mobile communications technology advances, so
majority of North American respondents (64 percent) will employee performance.” Social
are pleased with their current work-life balance. Responsibility
Globalization
Conclusion
2009 KELLY GLOBAL WORKFORCE INDEX REPORT |5

Workplace Attitudes
As Baby Boomers and individuals from Generations X and Y work together within organizations,
conflicts may arise, primarily due to varying opinions about technology, work schedules, and
social life, among other issues. The Kelly Global Workforce Index has shown that issues like
communication style and monetary awards tend to create workplace attitude differences among
each generation. For example, older workers who are well established within their industries
typically prefer training opportunities or vacations more than Generation Y workers, who would
rather have monetary rewards. Consider the following interesting findings across North America,
Europe, and the Asia Pacific region:
Introduction
In North America, 41 percent of A majority of Baby Boomer, Generation X,
Meaningful respondents believe that generational and Generation Y respondents tend to
Work differences can indeed create a more favor face-to-face communication more
productive workplace. than any other communication style.
Training
Programs
Most global respondents (70 to 75 percent)
Forty percent of European respondents
Key Findings also adapt their communication styles
and 44 percent of Asia Pacific respondents
when interacting with colleagues of
view generational differences positively.
different generations.
Mobile
Communications
Workplace Workplace attitudes vary across Agnéus has found that intergenerational
Attitudes
generations differences can indeed help organizations
succeed.
Social Over time, managers can learn how to effectively
Responsibility handle generational workplace attitude “It is possible to not only manage a diverse
differences to improve their organizations. Various group of people, but to also improve your
managers have realized that workplace diversity organization through the unique talents of
Globalization
can certainly be positive as it tends to lead to diverse team members,” he said. “Organizations
innovative ideas that improve the marketing and should hire employees who have various types
Conclusion promotional functionalities of their organizations. of backgrounds and past work experience in
By hiring employees of different age groups with order to improve organizational innovations in a
a wide range of experiences, organizations can creative and successful manner.”
succeed in a global market.
6 | 2009 KELLY GLOBAL WORKFORCE INDEX REPORT

Social Responsibility
As organizations continuously strive to improve their “bottom lines” each day, they must
remember that employees do not tend to view organizational value through monetary worth
only. Instead, organizations are deemed valuable when they have a combination of both social
responsibility practices and high net worth.
Socially responsible organizations that are not. In the meantime, many employees Introduction
typically attract top talent are willing to accept reduced annual salaries
or roles with less responsibility and power in Meaningful
According to the survey, respondents view order to work for a more socially responsible Work
organizations that focus on issues beyond their organization. Across the globe, employees
own performance outcomes as “employers of are searching for meaningful positions with
Training
choice.” Interestingly, employees of all ages and organizations that tend to care about net worth
Programs
geographic backgrounds also tend to prefer as well as the needs of society.
working for organizations that have had well-
developed social, ethical, and environmental Shantilal understands the value that socially Key Findings
policies during the past several years. responsible employees and organizations have
in society.
Mobile
Communications
“Many employees around the world are seeking
Respondents view organizations positions that provide them with a real sense of
that focus on issues beyond their value. Employees need to know that they are truly Workplace
own performance outcomes as impacting other people in a positive manner,” Attitudes
“employers of choice.” Shantilal said. “Organizations must do the same.
By promoting larger social goals, rather than
Social
focusing solely on monetary worth, organizations Responsibility
Approximately 90 percent of respondents are can improve society and make the world a better
more likely to work for organizations that are place for future generations to live in.”
Globalization
ethically and socially responsible than for those
Conclusion
2009 KELLY GLOBAL WORKFORCE INDEX REPORT |7

Globalization
A majority of survey respondents (83 percent) from all four corners of the world tend to also
believe that organizations should strive to employ individuals of various nationalities and
cultures to achieve organizational success, especially as globalization continually increases. Most
respondents (78 percent) want to become more globally oriented as they work on a regular
basis. Unfortunately, half of the respondents indicated that their organizations neither offers nor
encourages sufficient cultural and language training opportunities. As a result, many people will
not be adequately prepared to work with individuals from different cultures in the future.
Introduction Globalization of workforce is Webster is anticipating the future globalization
important of organizations around the world.
Meaningful
Work During the coming years, organizational leaders “As companies strive to improve their
can provide employees with more opportunities communication capabilities with people around
to receive cultural and language training the world, globalization will be essential,” he
Training
Programs while they work. By encouraging employees said. “However, in the meantime, organizations
to learn about new languages and cultures, will also need to create proper language
diversity within the workplace will increase and and cultural training programs so that their
Key Findings
globalization will continue to unite individuals employees will be well prepared for the future
from around the world. As employees become promise of globalization.”
Mobile
more globally oriented, organizations will have
Communications
opportunities to ensure that globalization
continues well into the future.
Workplace
Attitudes
Social
Responsibility
Globalization
Conclusion
8 | 2009 KELLY GLOBAL WORKFORCE INDEX REPORT

Conclusion
According to survey results, each generation of respondents has similar opinions about various
aspects of their current workplace; however, there are also some noticeable differences between
generational workplace views.
Generational wrap-up as younger employees frequently use the most Introduction
recent technological advancements available.
Generation Y Older survey respondents want to work for
Meaningful
First, Generation Y respondents appear to be socially responsible organizations in the future Work
more willing to sacrifice their current wages and and also desire to work within a globally oriented
roles than older generations to obtain “more atmosphere that will expose them to a variety of
meaningful positions.” Meanwhile, even though nationalities and cultures. Training
Generation Y respondents are much more Programs
technologically savvy than older respondents, they Managing the multi-generational workforce
tend to also receive more training opportunities
It appears that survey respondents of all ages and Key Findings
than older generations—a noticeable difference
prior work experience are interested in obtaining
between younger and older generations.
meaningful positions within socially responsible
While each generation is rather pleased with their and globally oriented organizations that will allow Mobile
them to display and improve their skill sets well Communications
current work-life balance, Generation Y workers
prefer monetary awards more than older workers, into the future. Managers around the world may
who typically enjoy obtaining additional vacation need to consider implementing the following Workplace
time and other “perks.” In the meantime, strategies within their organizations to maintain Attitudes
even though Generation Y respondents prefer top talent.
face-to-face communication as much as their
• First, as employees strive to obtain meaningful Social
older counterparts, they do tend to adapt their
positions that positively impact society, Responsibility
communication styles while speaking to different
managers should create and provide positions
generations more than older respondents
that add value to their individual organizations
typically do. However, like older generations, Globalization
as well as society as a whole.
many individuals from Generation Y are willing
• Second, by implementing proper training
to forego pay and promotion to work for a highly
programs and using state-of-the-art Conclusion
reputable organization and to obtain a career that
communication technology, managers can help
is globally oriented. Overall, the survey found that
their employees achieve optimal performance.
Generation Y workforce views are rather similar to
• Third, even though intergenerational conflict
those of older generations, yet some observable
will continue well into the future, savvy
differences do indeed exist.
managers will use employee diversity favorably
as a means to improve their organization.
Generation X and Baby Boomers • Finally, by supporting globalization and
Meanwhile, both Generation X and Baby Boomer social responsibility, managers will be able to
respondents are interested in finding meaningful continuously attract highly talented employees.
positions that positively contribute to society
and are also eager to receive effective training As the Kelly Global Workforce Index has shown,
within their organizations. As older generations managers need to not only value organizational
continue to experience significant technological monetary worth, but also have a responsibility
efficiency gains, they also strive to maintain to positively impact their workforces during the
adequate oral communication skills, especially coming years.
2009 KELLY GLOBAL WORKFORCE INDEX REPORT |9

About Kelly Services
Kelly Services, Inc. (NASDAQ: KELYA, KELYB) is a world leader in workforce management services and
human resources solutions. Kelly offers a comprehensive array of temporary staffing, permanent placement,
outsourcing, and consulting services. Kelly serves clients around the globe and provides employment to
650,000 employees annually. Revenue in 2008 was $5.5 billion. Visit kellyservices.com.
kellyservices.com
An Equal Opportunity Employer © 2010 Kelly Services, Inc. U2286