Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Headline Writing : How to Write Headlines with Rules and Examples

6,986 views

Published on

Perry Belcher's Copywriting headline writing formula creates almost unbeatable headlines and create product hooks in the process. Good headline examples and rules of thumb make headline writing easy and fast in this presentation.

Published in: Marketing
  • Hello! Get Your Professional Job-Winning Resume Here - Check our website! https://vk.cc/818RFv
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Headline Writing : How to Write Headlines with Rules and Examples

  1. 1. perry@nativecommerce.com 512-971-5049 (text first) “The Amazing 
 HEADLINE FORMULA! 
 that ALWAYS WORKS
 and CREATES YOUR 
 PRODUCTS HOOK TOO”
  2. 2. Digital Marketer
 Co-Founder Native Commerce
 Co-Founder Digital Retailers
 Association
 Co-Founder • Copywriter • Investor • Advisor • Singer • Fisherman • Foodie
  3. 3. perry@nativecommerce.com 512-971-5049 (text first) “WHAT I’VE LEARNED 
 writing at LEAST 
 
 HEADLINES” 10,000
  4. 4. HI, I’M YOUR NEW COPYWRITER, DJANGO
  5. 5. perry@nativecommerce.com 512-971-5049 (text first) “BEATS 80% OF 
 MY CONTROLS”
  6. 6. perry@nativecommerce.com 512-971-5049 (text first) “FINALLY, A FORMULA THAT 
 WRITES WINNING HEADLINES IN 
 15 MINUTES FLAT -WITHOUT 
 ANY COPYWRITING SKILLS - GUARANTEED”
  7. 7. “FINALLY, A FORMULA THAT 
 WRITES WINNING HEADLINES IN 
 15 MINUTES FLAT -WITHOUT 
 ANY COPYWRITING SKILLS - GUARANTEED” TRIGGER DESIRED END RESULT TIME UNTIL RESULTS OVERCOME OBJECTION RISK REVERSAL
  8. 8. perry@nativecommerce.com 512-971-5049 (text first) “FINALLY, A FORMULA THAT 
 WRITES WINNING HEADLINES IN 
 15 MINUTES FLAT -WITHOUT 
 ANY COPYWRITING SKILLS - GUARANTEED”
  9. 9. perry@nativecommerce.com 512-971-5049 (text first) “FINALLY, A FORMULA THAT 
 WRITES WINNING HEADLINES IN 
 15 MINUTES FLAT -WITHOUT 
 ANY COPYWRITING SKILLS - GUARANTEED”
  10. 10. perry@nativecommerce.com 512-971-5049 (text first) “FINALLY, A FORMULA THAT 
 WRITES WINNING HEADLINES IN 
 15 MINUTES FLAT -WITHOUT 
 ANY COPYWRITING SKILLS - GUARANTEED”
  11. 11. perry@nativecommerce.com 512-971-5049 (text first) “FINALLY, A FORMULA THAT 
 WRITES WINNING HEADLINES IN 
 15 MINUTES FLAT -WITHOUT 
 ANY COPYWRITING SKILLS - GUARANTEED”
  12. 12. perry@nativecommerce.com 512-971-5049 (text first) “FINALLY, A FORMULA THAT 
 WRITES WINNING HEADLINES IN 
 15 MINUTES FLAT -WITHOUT 
 ANY COPYWRITING SKILLS - GUARANTEED”
  13. 13. perry@nativecommerce.com 512-971-5049 (text first) “HOW TO USE A 
 GRABBER
  14. 14. perry@nativecommerce.com 512-971-5049 (text first) “FINALLY, A FORMULA THAT 
 WRITES WINNING HEADLINES IN 
 15 MINUTES FLAT -WITHOUT 
 ANY COPYWRITING SKILLS - GUARANTEED” BETTER THAN HALBERT?
  15. 15. perry@nativecommerce.com 512-971-5049 (text first) “WHAT ABOUT THE SUBHEADLINE
  16. 16. perry@nativecommerce.com 512-971-5049 (text first) “ROOKIE COPYWRITER STUMBLES ON 
 THE SECRET FORMULA USED BY MADISON AVE. COPYWRITERS FOR 
 OVER 100 YEARS TO GRAB ANY 
 READERS ATTENTION AND DOUBLE 
 OR EVEN TRIPLE RESPONSE”
  17. 17. perry@nativecommerce.com 512-971-5049 (text first) “ROOKIE COPYWRITER STUMBLES ON 
 THE SECRET FORMULA USED BY MADISON AVE. COPYWRITERS FOR 
 OVER 100 YEARS TO GRAB ANY 
 READERS ATTENTION AND DOUBLE 
 OR EVEN TRIPLE RESPONSE”
  18. 18. perry@nativecommerce.com 512-971-5049 (text first) “ROOKIE COPYWRITER STUMBLES ON 
 THE SECRET FORMULA USED BY MADISON AVE. COPYWRITERS FOR 
 OVER 100 YEARS TO GRAB ANY 
 READERS ATTENTION AND DOUBLE 
 OR EVEN TRIPLE RESPONSE”
  19. 19. perry@nativecommerce.com 512-971-5049 (text first) “LASTLY… THE SECRET 
 HEADLINE
  20. 20. perry@nativecommerce.com 512-971-5049 (text first) FELLOW COPYWRITER, IMAGINE, YOUR NEW HEADLINE TRIPLES THE SALES OF YOUR PROMOTION, IMAGING, HOW EVERYONE WILL WONDER HOW YOU DID IT AND IMAGINE HOW MANY OPTIONS WILL INSTANTLY OPEN UP FOR YOU… HI, MY NAME IS PERRY AND FOR YEARS I STRUGGLED WITH COPYWRITING… ESPECIALLY HEADLINES, I WAS SO FRUSTERATED I ALMOST GAVE UP. THEN I DISCOVERED THE “FOUR CORNERS” HEADLINE FORMULA AND SUDDENLY, EVERYTHING I WROTE JUST WORKED. PLUS, THE FORMULA MADE IT SO EASY TO FIND MY PRODUCTS HOOKS, 
 THE REST OF THE PROMOTION KIND OF JUST WROTE ITSELF…
  21. 21. perry@nativecommerce.com 512-971-5049 (text first) FELLOW BACK PAIN SUFFERER, IS YOUR BACK SO STIFF YOU CAN HARDLY GET OUT OF BED IN THE MORNING, EVEN AFTER A FULL NIGHTS SLEEP? DOES IT HURT TO SIMPLY STAND IN LINE OR WALK THROUGH A GROCERY STORE? HAVE YOU TRIED PILLS, CREAMS AND EVEN EXERCISE AND STILL NOTHING SEEMS TO HELP? THEN I HAVE GOOD NEWS FOR YOU… HI, MY NAME IS PERRY AND FOR YEARS I STRUGGLED WITH CRONIC BACK PAIN THAT NOT ONLY HURT, BUT OVER TIME IT MADE ME GRUMPY AND DOWN RIGHT MEAN . THEN I DISCOVERED THE “SISSOR STONE” SUDDENLY, EVERYTHING WORKED AGAIN, I COULD WALK, PLAY GOLF, EVEN SIT ON THE FLOOR AND PLAY WITH MY GRANDKIDS AND EASILY SPRING BACK UP…
  22. 22. perry@nativecommerce.com 512-971-5049 (text first) “LASTLY… PERRY’S BOILED CHICKEN RULE”
  23. 23. perry@nativecommerce.com 512-971-5049 (text first) text me for your name and email for a copy of my slides
  24. 24. perry@nativecommerce.com 512-971-5049 (text first) “BRING US YOUR HEADLINES”
  25. 25. TOO MUCH? HAVE IT ALL… DONE FOR YOU! GO BY OUR BOOTH NOW AND CONTACT US perry@nativecommerce.com 512-971-5049 (text first)

×