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Email Marketing Tips, Templates & Service Ideas

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How to do email marketing that works. Why email marketing makes 10X the money of display advertising. Increase email deliverability with better design and email marketing strategies. Perry Belcher teaches at Traffic and Conversion Summit.

Published in: Marketing

Email Marketing Tips, Templates & Service Ideas

  1. 1. perry@nativecommerce.com 512-971-5049 (text first) “The MAGIC 
 FORMULA! That TRIPLES EMAIL REVENUE”
  2. 2. perry@nativecommerce.com 512-971-5049 (text first) “WHAT WE LEARNED 
 SENDING OVER 1.2 BILLION EMAILS
 in 2016”
  3. 3. Digital Marketer
 Co-Founder Native Commerce
 Co-Founder Digital Retailers
 Association
 Co-Founder • Copywriter • Investor • Advisor • Singer • Fisherman • Foodie
  4. 4. now, let’s work the system perry@nativecommerce.com 512-971-5049 (text first)
  5. 5. perry@nativecommerce.com 512-971-5049 (text first) “TO GET YOU EMAILS READ THEY HAVE TO 
 GET OPENED”
  6. 6. perry@nativecommerce.com 512-971-5049 (text first) 7:00AM
 MAIL 10% OF YOUR 
 LIST YOUR PROMO WITH TWO HEADLINES WAIT ONE HOUR
  7. 7. perry@nativecommerce.com 512-971-5049 (text first) headline test results headline test “b” mailed to 50,000 4664 opens 9.38% 676 clicks 14.5% 41 sales @ $19.95 6.1% $817.95 REVENUE headline test “a” mailed to 50,000 3422 opens 6.54% 464 clicks 14.2% 27 sales @ $19.95 5.9% $538.65 Revenue
  8. 8. perry@nativecommerce.com 512-971-5049 (text first) “you have TO GET YOU EMAILS clicked to make any sales”
  9. 9. perry@nativecommerce.com 512-971-5049 (text first) 8:00AM
 MAIL 10% OF YOUR 
 LIST HEADLINE WINNER WITH TWO BODIES …WAIT ONE HOUR
  10. 10. perry@nativecommerce.com 512-971-5049 (text first) body test results body test “b” mailed to 50,000 4988 opens 9.37% 626 clicks 12.5% 38 sales @ $19.95 6.1% $758.10 REVENUE body test “a” mailed to 50,000 5,036 opens 10.0% clicks 917 18.2% 55 sales @ $19.95 6.0% $1097.25 Revenue
  11. 11. perry@nativecommerce.com 512-971-5049 (text first) 9:00AM
 MAIL REMAINING 80% 
 OF YOUR LIST WINNING COMBINATION
  12. 12. perry@nativecommerce.com 512-971-5049 (text first) full list results would have been “b” mailed to 1,200,000 78485 opens 6.54% 9810 clicks 12.5% 598 sales @ $19.95 6.1% $11,930.01 REVENUE control combo “a” mailed to 1.200,000 114,608 opens 9.55% clicks 21,317 18.6% 1279 sales @ $19.95 6.0% $25,551.60 Revenue
  13. 13. perry@nativecommerce.com 512-971-5049 (text first) “you have to treat your hottest prospects differently”
  14. 14. perry@nativecommerce.com 512-971-5049 (text first) 2:00 PM “MAIL OPENERS OF ALL EARLIER MAILS A FOLLOW-UP PROMO WITH BONUS OR COUPON”
  15. 15. perry@nativecommerce.com 512-971-5049 (text first) afternoon mail results mailed to 132,718 32,675 opens 24.62% 5783 clicks 17.7% 653 sales @ $19.95 11.3% $13,027.35 REVENUE
  16. 16. perry@nativecommerce.com 512-971-5049 (text first) 6:00 PM “MAIL CLICKERS OF ALL EARLIER MAILS A CLOSING PROMO W/ BONUS OR COUPON”
  17. 17. perry@nativecommerce.com 512-971-5049 (text first) evening mail results mailed to 29,783 9,792 opens 32.8% 2153 clicks 22.3% 111 sales @ $19.95 17.0% $3,661.80 REVENUE
  18. 18. perry@nativecommerce.com 512-971-5049 (text first) end results Headline Test A & B Earned $1356.60 Body test A & B earned $1,855.35 winning combo mail earned $25,516.00 afternoon (bonus) mail earned $13,027.35 Evening (closing) mail earned $3,661.80 Total $45,417.10
  19. 19. perry@nativecommerce.com 512-971-5049 (text first) end results $45,417.10The “GUESS & HOPE” Plan mailed to 1,200,000 78485 opens 6.54% 9810 clicks 12.5% 598 sales @ $19.95 6.1% $11,930.01 REVENUE 380% Revenue Increase
  20. 20. perry@nativecommerce.com 512-971-5049 (text first) text me you name and email for my slides
  21. 21. TOO MUCH? HAVE IT ALL… DONE FOR YOU! GO BY OUR BOOTH NOW AND CONTACT US perry@nativecommerce.com 512-971-5049 (text first)

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