1.
…and “sneaky” little tricks
Email
marketing
Examples
Ninja

2.
Watch This
Presentation
Being
Delivered
Live!

3.
https://www.perrybelcher.com/
email-marketing-examples

4.
$10,000
A day from email
Perry belcher 512.971.5049

5.
Perry belcher
DigitalMarketer.com
Founder
Rivalbrands.com
Founder
Plattr.com
Founder
512.971.5049

6.
Over 400%
Increase is ROI
Perry belcher 512.971.5049

7.
Email
= hard *
Perry belcher 512.971.5049

8.
#worthit
Perry belcher 512.971.5049

9.
What makes you money

10.
TV/RADIO 2:1
Online media 3:1
Direct mail 5:1
Email 39:1

11.
1. Get it delivered
2. Get it opened
3. Get it clicked
WHAT MATTERS

12.
Get it
Delivered
Perry belcher 512.971.5049

13.
A. Platform
B. Reputation
C. Formatting
D. Screening
E. Timing
Perry belcher 512.971.5049

14.
Platform
Perry belcher 512.971.5049

15.
Maybe more
than one
Perry belcher 512.971.5049

16.
reputation
Perry belcher 512.971.5049

17.
90+ is All Good
Perry belcher 512.971.5049

18.
Formatting
Perry belcher 512.971.5049

19.
Multiple from
Fields
Perry belcher 512.971.5049

20.
Perry belcher 512.971.5049
1. A.B. Dobson
2. Joe
3. Survival life
4. F.P.A. Members
5. Survival newsletter

21.
Screening
Perry belcher 512.971.5049

22.
Get it
Opened
Perry belcher 512.971.5049

23.
A. Timing
B. Transactions
C. News
D. Curiosity
E. Email funnels
Perry belcher 512.971.5049

24.
Timing
Perry belcher 512.971.5049

25.
Saturday & Sunday Content & Tripwires

26.
Transactional
Perry belcher 512.971.5049

27.
SUBJ: Damaged in shipping [respose req]
SUBJ: Your box is here, please advise
SUBJ: Item backordered for (2) days
SUBJ: Appoint at 2 pm CANCELLED
SUBJ: Call Shipping 512-555-1212
SUBJ: Address correction required
Faux Transactional Emails

28.
Welcome mails get
320% better opens
than any other mails
you send

29.
0
10
20
30
40
Day 0 Day 1 Day 2 Day 3 Day 4
New Subscriber Data
Open Rate
Click Through Rate

30.
SUBJ: Free Thank You Gift #1
SUBJ: Your Recipt + Freebie #2
SUBJ: Your Shipping Info + Bonus #3
SUBJ: Client Stories + Your Gratis Gift #4
SUBJ: Your Final “No Cost” Present #5
We Send 5 Emails Day ZERO

31.
News
Perry belcher 512.971.5049

32.
Curiosity
Perry belcher 512.971.5049

33.
SUBJ: [VID] One legged man ice skating (Olympics)
SUBJ: [PIC] Melting aluminum cans in microwave
SUBJ: Naked man arrested 4 “concealed” weapon
SUBJ: Photos [Do Not Bend] World’s tallest midget
SUBJ: Google melts 627,772.917 websites
SUBJ: Racey pictures of your mom?
SUBJ: Trump eats his own hair [VID]
SUBJ: QUIZ: Why do men have nipples?
That Sounds ridiculous

34.
Less broadcasts
More campaigns

35.
Campaigns
Vs. Broadcast
+ 74% Opens
+156% Clicks

36.
Get it
Clicked
Perry belcher 512.971.5049

37.
“55% of all emails
in 2017 were
opened on a
mobile device”

38.
Readability
Perry belcher 512.971.5049

39.
Big text
Big Images
Big headlines
Big buttons
Perry belcher 512.971.5049

40.
Above
Fold
Perry belcher 512.971.5049

41.
Sneaky
Tricks
Perry belcher 512.971.5049

42.
Multiple
Points
Perry belcher 512.971.5049

43.
Timers
Perry belcher 512.971.5049

44.
Contests
Re-engage
Perry belcher 512.971.5049

45.
So do
Tripwires
Perry belcher 512.971.5049

46.
Email funnel
SYStem
Perry belcher 512.971.5049

47.
Step 1. 6AM: Send
broadcast To 10% of
list testing 3 Subject
best lines
Perry belcher 512.971.5049

48.
Step 2. 8AM: Send
broadcast To 10% of
list testing winning
Subject line with 3
Sets of body copy
Perry belcher 512.971.5049

49.
Step 3. 10AM: Send
broadcast To full
list with winners of
Both tests
Perry belcher 512.971.5049

50.
Average result
220% increased
ROI… but wait
There’s more
Perry belcher 512.971.5049

51.
Step 4. 2pm: Send
broadcast openers
Of previous mails
With added appeal
Perry belcher 512.971.5049

52.
Step 5. 2pm: Send
broadcast unopens
With a different
Promotion
Perry belcher 512.971.5049

53.
Step 5. 8pm: Send promo
#1 Openers broadcast
openers Of previous
mails With added
scarcity
Perry belcher 512.971.5049

54.
Step 5. 8pm: Send promo
#2 Openers broadcast
openers Of previous
mails With added bonus
Perry belcher 512.971.5049

55.
Average result
451% increased
ROI… PLUS better
List health
Perry belcher 512.971.5049

56.
Campaigns
Vs. Broadcast
+ 74% Opens
+156% Clicks

57.
Done for
You!
Perry belcher 512.971.5049

58.
$1000
Gift
Perry belcher 512.971.5049