Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Email Marketing Examples Templates & Strategy

17,965 views

Published on

Best mail marketing examples for small business, templates and strategies from Traffic & Conversion Summit 2018. See subject line examples, email copywriting, deliverability and more.

Published in: Marketing
  • Login to see the comments

Email Marketing Examples Templates & Strategy

  1. 1. …and “sneaky” little tricks Email marketing Examples Ninja
  2. 2. Watch This Presentation Being Delivered Live!
  3. 3. https://www.perrybelcher.com/ email-marketing-examples
  4. 4. $10,000 A day from email Perry belcher 512.971.5049
  5. 5. Perry belcher DigitalMarketer.com Founder Rivalbrands.com Founder Plattr.com Founder 512.971.5049
  6. 6. Over 400% Increase is ROI Perry belcher 512.971.5049
  7. 7. Email = hard * Perry belcher 512.971.5049
  8. 8. #worthit Perry belcher 512.971.5049
  9. 9. What makes you money
  10. 10. TV/RADIO 2:1 Online media 3:1 Direct mail 5:1 Email 39:1
  11. 11. 1. Get it delivered 2. Get it opened 3. Get it clicked WHAT MATTERS
  12. 12. Get it Delivered Perry belcher 512.971.5049
  13. 13. A. Platform B. Reputation C. Formatting D. Screening E. Timing Perry belcher 512.971.5049
  14. 14. Platform Perry belcher 512.971.5049
  15. 15. Maybe more than one Perry belcher 512.971.5049
  16. 16. reputation Perry belcher 512.971.5049
  17. 17. 90+ is All Good Perry belcher 512.971.5049
  18. 18. Formatting Perry belcher 512.971.5049
  19. 19. Multiple from Fields Perry belcher 512.971.5049
  20. 20. Perry belcher 512.971.5049 1. A.B. Dobson 2. Joe 3. Survival life 4. F.P.A. Members 5. Survival newsletter
  21. 21. Screening Perry belcher 512.971.5049
  22. 22. Get it Opened Perry belcher 512.971.5049
  23. 23. A. Timing B. Transactions C. News D. Curiosity E. Email funnels Perry belcher 512.971.5049
  24. 24. Timing Perry belcher 512.971.5049
  25. 25. Saturday & Sunday Content & Tripwires
  26. 26. Transactional Perry belcher 512.971.5049
  27. 27. SUBJ: Damaged in shipping [respose req] SUBJ: Your box is here, please advise SUBJ: Item backordered for (2) days SUBJ: Appoint at 2 pm CANCELLED SUBJ: Call Shipping 512-555-1212 SUBJ: Address correction required Faux Transactional Emails
  28. 28. Welcome mails get 320% better opens than any other mails you send
  29. 29. 0 10 20 30 40 Day 0 Day 1 Day 2 Day 3 Day 4 New Subscriber Data Open Rate Click Through Rate
  30. 30. SUBJ: Free Thank You Gift #1 SUBJ: Your Recipt + Freebie #2 SUBJ: Your Shipping Info + Bonus #3 SUBJ: Client Stories + Your Gratis Gift #4 SUBJ: Your Final “No Cost” Present #5 We Send 5 Emails Day ZERO
  31. 31. News Perry belcher 512.971.5049
  32. 32. Curiosity Perry belcher 512.971.5049
  33. 33. SUBJ: [VID] One legged man ice skating (Olympics) SUBJ: [PIC] Melting aluminum cans in microwave SUBJ: Naked man arrested 4 “concealed” weapon SUBJ: Photos [Do Not Bend] World’s tallest midget SUBJ: Google melts 627,772.917 websites SUBJ: Racey pictures of your mom? SUBJ: Trump eats his own hair [VID] SUBJ: QUIZ: Why do men have nipples? That Sounds ridiculous
  34. 34. Less broadcasts More campaigns
  35. 35. Campaigns Vs. Broadcast + 74% Opens +156% Clicks
  36. 36. Get it Clicked Perry belcher 512.971.5049
  37. 37. “55% of all emails in 2017 were 
 opened on a 
 mobile device”
  38. 38. Readability Perry belcher 512.971.5049
  39. 39. Big text Big Images Big headlines Big buttons Perry belcher 512.971.5049
  40. 40. Above Fold Perry belcher 512.971.5049
  41. 41. Sneaky Tricks Perry belcher 512.971.5049
  42. 42. Multiple Points Perry belcher 512.971.5049
  43. 43. Timers Perry belcher 512.971.5049
  44. 44. Contests Re-engage Perry belcher 512.971.5049
  45. 45. So do Tripwires Perry belcher 512.971.5049
  46. 46. Email funnel SYStem Perry belcher 512.971.5049
  47. 47. Step 1. 6AM: Send broadcast To 10% of 
 list testing 3 Subject best lines Perry belcher 512.971.5049
  48. 48. Step 2. 8AM: Send broadcast To 10% of 
 list testing winning Subject line with 3 Sets of body copy Perry belcher 512.971.5049
  49. 49. Step 3. 10AM: Send broadcast To full list with winners of Both tests Perry belcher 512.971.5049
  50. 50. Average result 220% increased ROI… but wait There’s more Perry belcher 512.971.5049
  51. 51. Step 4. 2pm: Send broadcast openers Of previous mails With added appeal Perry belcher 512.971.5049
  52. 52. Step 5. 2pm: Send broadcast unopens With a different Promotion Perry belcher 512.971.5049
  53. 53. Step 5. 8pm: Send promo
 #1 Openers broadcast openers Of previous mails With added scarcity Perry belcher 512.971.5049
  54. 54. Step 5. 8pm: Send promo
 #2 Openers broadcast openers Of previous mails With added bonus Perry belcher 512.971.5049
  55. 55. Average result 451% increased ROI… PLUS better List health Perry belcher 512.971.5049
  56. 56. Campaigns Vs. Broadcast + 74% Opens +156% Clicks
  57. 57. Done for You! Perry belcher 512.971.5049
  58. 58. $1000 Gift Perry belcher 512.971.5049

×