Communication and outreach plan of the project_Dr. Anjal Prakash

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Communication and outreach plan of the project_Dr. Anjal Prakash

  1. 1. Communication Strategy for Peri Urban Project Anjal Prakash August 19, 2010 Kathmandu
  2. 2. What is Communication? “Communication is a process whereby information is enclosed in a package and is channelled and imparted by a sender to a receiver via some medium” – Wikipedia’s definition Communication is a way in trying to influence and change social behavior Information VS communication - giving out vs getting through Communication is continuous engagement
  3. 3. Why do we need communication? • Communications is increasingly regarded as a highly valuable tool for dissemination, outreach and advocacy • Important tool to inform, inspire and maximize the impact of development research • Not communicating effectively is a missed opportunity
  4. 4. Barriers of effective communication in projects Its-not-my-job syndrome We are researchers – communication is not our job! I am not equipped to handle communication Communication is distraction I don’t have time and resources to do this “communications is too often just an afterthought or put on the back burner rather than being a vital part of the planning process”
  5. 5. Strategic Communication • Communication is not simply dissemination. It’s about engagement as well – suiting to the need of different target group • Strategic communication thinks through the purpose of communications to tries to build understanding about the research as well as engaged the stakeholders. • Communication for development and transfer or demystifying knowledge • Strategic communication is aimed at giving stakeholders a voice and creating spaces for debate
  6. 6. When do we start Communicating? • Communication thinking needs to be built-in at the start of the research planning process, not tacked on at the end • Communication, therefore is integral part of the research and action process • Ideally, each research project must define a minimal communications strategy drawing on the ideas, networks, and skills of all the partners. It must also outline a means to implement that strategy with the end in mind! • Strategic communications focuses on the big picture that we want to accomplish. It is looking at the various channels of communication as widely as possible to try to find the right way to inform and influence policy and practices.
  7. 7. Who are our target group for communication • Affected Community • Policy makers (politician and bureaucrats) • Academicians • Activists and advocacy groups • Students and researchers • NGOs working around the issue • Media • Donor agencies
  8. 8. Tools for communication • Community – Leaflet, posters, wall writing in local language • Internet communication – dedicated website, project newsletter, blog, facebook, flicker and slideshare • Attending Meeting and talking about an issue • Press release, TV/radio interview • Leaflets, Posters, Brochures • Research paper, issue papers, working papers, policy briefs • Conferences
  9. 9. Suggestions for effective communication of the peri urban project • Document each and every event through pictures, notes and back to office report (keep a diary of event in your notebook) • Share this with SaciWATERs communication team once in a month (responsibility of research coordinators) – Your field work reports with pictures – Workshopsseminars you attended on the subject – short description with PPTs – Research reflections, any issue that you feel strongly about – Etc.. • Have a project web page in your website (nec, IWFM) – SaciWATERs will support – this is used for documentation of your work and update • SaciWATERs will work on the website of the project, blog, slide share and facebook acount and link all the project partners • Working paper series

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