Social Snapshot June 2014


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Check out the first edition of Performics new Social Snapshot which tracks social performance of industry leaders in retail- including industry averages and participant insight! Stay tuned for next month’s Snapshot featuring a new vertical. 

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Social Snapshot June 2014

  1. 1. Walmart target macy’s kohl’s gap jcpenney sears nordstrom belk ross dress for less neiman marcus saks fifth avenue dillard’s bloomingdale’s facebook twitter Target macy’s nordstrom sears jcpenney kohl’s gap neiman marcus saks fifth avenue t.j. maxx dillard’s belk bloomingdale’s ross dress for less facebook 34,608,435 22,901,168 14,317,643 11,050,924 6,073,716 4,665,008 3,569,525 2,726,929 2,239,607 1,373,018 864,269 749,277 690,015 492,697 320,678 HIGHEST ACTIVATION RATE Post by T.J. Maxx showing the perfect maxi skirt- and everything to go with it. ACTIVATION RATE: 3.02% TARGET WALMART NORDSTROM gap SAKS FIFTH AVENUE JCPENNEY NEIMAN MARCUS T.J. MAXX BLOOMINGDALE’S KOHL’S SEARS BELK DILLARD’S ROSS DRESS FOR LESS 1,264,259 538,803 532,180 463,914 415,118 323,833 315,815 262,007 254,372 227,068 216,119 120,389 29,866 17,127 -- twitter most retweets JCPenney’s tweet promoting the JCPenney Cup; winners receive a $25 gift card. RETWEETS: 928 YOUTUBEYOUTUBE 26,477 24,314 13,948 9,516 5,339 4,609 4,147 4,140 2,070 1,397 943 939 469 386 -- most viewed Walmart's patriotic video celebrating the Fourth of July and its $250 billion investment in products that support American manufacturing. views: 2,347,998 Socialtools* is a global proprietary Publicis Groupe app that tracks competitive performance of brands' Facebook, Twitter and YouTube accounts. Performics leverages Socialtools to extract insights and create benchmarks to build client presence in the social space and drive successful brand experiences for participants focused on performance. *Instagram coming soon. Average views/video Average number of views per video posted by brand TALKING ABOUT Number of unique users sharing "stories" about the brand page over the last 7 days (e.g. liking, sharing, checking in, etc.) Activation Rate/Post [(likes+comments+shares) / (fans x CM posts)] x 100 CONNECT WITH US T.J. MAXX TARGET GAP M E T H O D O L O G Y P A R T I C I P A N T E N G A G E M E N T t.j. maxx MACY’S walmart j u n e 2 0 1 4 # Fans # Followers # Subscribers SOCIALSNAPSHOT: retail Talking About Retweets, Mentions and Hashtags Avg. Views Per Video Retail Average Leading Brand 28,250 20,483 13,092 96,579 200,069 58,000 *Disclosure: Kohl’s is a client of Performics