Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Industry updates on key mobile trends 9 27 13

  • Login to see the comments

  • Be the first to like this

Industry updates on key mobile trends 9 27 13

  1. 1. 1 Industryupdatesonkeymobiletrends WEEKENDING9/27/2013
  2. 2. 2 TOPMOBILE&TABLETACTIVITY–WEEKENDING9/27/2013 Mobile Trends  A new survey conducted by IPSOS on behalf of Google underscores the critical role of calls in the mobile path to purchase. Survey findings include: – 70% of mobile searchers call a business directly from search results. – Google ads drive over 40 million calls each month. – Nearly half (47%) of mobile search users said they would “explore other brands” if they didn’t quickly find phone numbers. – Calling is most important during the research and purchase phases, where 52% and 61% of mobile searchers respectively say it’s important to have the ability to call.
  3. 3. 3 TOPMOBILE&TABLETACTIVITY–WEEKENDING9/27/2013 Mobile Trends (cont.)  A new study from Millward Brown reports that nearly half of mobile users will share location information for relevant offers. Study highlights include: – 73% of respondents said they’d received texts or other “push” messages from companies; 68% said it was “valuable.” – 88% of respondents wanted to opt-in before being contacted. – 80% said that downloading an app made them open to receiving location-based push messages from that company.  Rent the Runway, the site that has been leasing designer dresses to women at a fraction of retail price since 2009, launched its first mobile app yesterday. The app features include: – One feature called Dress Match, lets users take a photograph of a dress or color swatch they like and identifies the same dress or similar styles available to rent. – Another feature, Shortlist, gives users the option to create thematic lists and add dresses to them for later. – Rent the Runway will be continuing its mobile push with the roll-out of an entirely new mobile site next week.

×