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Industry updates on key mobile trends 7 06 12


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Industry updates on key mobile trends 7 06 12

  1. 1. Industry updates on key mobile trendsWEEK ENDING 7/06/2012 1
  2. 2. TOP MOBILE & TABLET ACTIVITY – WEEK ENDING 7/06/2012Mobile Trends Mobile Marketer released their top 10 ranked mobile commerce applications of Q2. The apps were judged on creative, form of engagement and execution. Retailers within the top 10 include: – Amazon’s augmented reality (AR) bard code scanning app Flow Powered by Amazon allows users to scan bar codes from items on store shelves or point the device’s camera at a product and get an AR overlay showing product information. – Earlier this year, Bloomingdale’s rolled out an app to let users locate the nearest store to learn more about in-store events and special offers. – The Wedding & Gift registry iPhone app at Crate & Barrel lets users create and edit their registry and scan bar codes in-store to add items. A new study from Prosper Mobile Insights finds that 25% of mobile users shop online via a smartphone or tablet. Approximately 25.4% of consumers engage in online shopping only via mobile, 29.6% are mobile-only online bankers, 14.8% use Twitter only in mobile and 6.9% engage with Pinterest only in mobile. Overall, 69.3% of mobile users conduct at least one Web-based activity solely with a smartphone or tablet. 2
  3. 3. TOP MOBILE & TABLET ACTIVITY – WEEK ENDING 7/06/2012Mobile Trends (cont.) In Juniper Research’s “Mobile Advertising: Messaging, In-App and Mobile Internet Strategies 2012 – 2017,” the company reports that in-app ad spend will reach $7B by 2015 and $10.4B by 2017, meaning there will be a compound average growth rate of 34% from 2012 to 2017. – This growth will particularly be fuelled in North America and Western Europe, which will generate 85% of revenue. The far East and China will also be prominent areas for app ad spend. Even though the area will continue to generate a significant amount of ad impressions, the average CPM is lower. 3