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Industry updates on key mobile trends 10 26 12


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Industry updates on key mobile trends 10 26 12

  1. 1. Industry updates on key mobile trendsWEEK ENDING 10/26/2012 1
  2. 2. TOP MOBILE & TABLET ACTIVITY – WEEK ENDING 10/26/2012Mobile Trends On Tuesday, Apple introduced the iPad Mini -- a 7.9-inch tablet starting at $329 that is closer in size to the Kindle Fire HD and the Google Nexus 7 than previous versions of the iPad. – The Apple iPad Mini is expected to be a strong seller over the key holiday shopping season. The latest tablet could also prove a boon for marketers on the advertising front, according to some ad executives. According to eMarketer estimates, time spent using mobile devices for activities such as internet and app use, gaming, music and others has more than doubled in the past two years. – This year, the amount of time US consumers spent using mobile devices—excluding talk time—will grow 51.9% to an average 82 minutes per day, up from just 34 minutes in 2010. Conversely, time spent online will grow just 3.6% to an average 173 minutes per day, compared to 7.7% growth in 2011 to 167 minutes per day. 2
  3. 3. TOP MOBILE & TABLET ACTIVITY – WEEK ENDING 10/26/2012Mobile Trends (cont.) Google and Ipsos just released their Holiday Consumer Intentions 2012 Study, where they acknowledge how important smartphone and tablet devices will be this holiday. 4 in 5 mobile/tablet owners will use their device for holiday shopping this year. – 45% of smartphone shoppers use their devices to compare prices, 44% fine nearby stores based on location, 39% look for coupons and 34% read reviews. – 56% of tablet shoppers compare prices, 48% read reviews, 46% read product information and 45% purchase an item. – 37% of shoppers say search is their go-to source for gift ideas. – 85% will shop for a gift by starting on one device and finishing on another. 3
  4. 4. TOP MOBILE & TABLET ACTIVITY – WEEK ENDING 10/26/2012Mobile Trends (cont.) A new study by TNS looking into the opportunities and challenges of mobile from the perspective of Chief Marketing Officers has highlighted feelings of optimism and strong sense of opportunity. The study: More than a marketing channel: CMOs and the mobile imperative is based on one-to-one interviews with Chief Marketing Officers. Key themes include: – Mobile is a step-change opportunity - it opens up new markets, new consumers and new, more personal relationships. – Its early days and there is still a long way to go - but watching and waiting is not an option. – Mobile is far more than a marketing channel - its impact is a rising tide across almost all areas of business from distribution and retailing to customer service and support. 4