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  1. 1. July 27–28, 2009 The 2009 Washington, DC Optional Post-Conference Workshop July 29th Growth and Innovation Create Value in a Downturned Economy Excellence through Innovation Summit Innovate to Expand Your Business and Sustain Growth You Will Learn How to:  Create a Competitive Advantage and Drive Sustainable Growth through Innovation  Incorporate Innovation into Your Existing Corporate Strategy  Develop a New Business Model for Growth  Assess the ROI of Innovation In Association with: Advance People, Processes, Products and Thinking for Breakthrough Innovation www.ASMIweb.com
  2. 2. Day One Monday, July 27, 2009 The 2009 Growth and Innovation Excellence Summit 8:30 Conference Registration and Continental Breakfast 9:00 Keynote Address: Use Innovation to Create a Competitive Advantage and Drive Sustainable Growth The responsibility for ensuring the flow of innovation throughout the company is shared by all departments, including executives, business leaders, project managers and team members. In- novation is a challenging initiative due to the difficulties of the current economy downturn and resulting budget cuts. Innovation is one of the most important factors to surviving in a competi- tive market. In this keynote address you will learn how the proper investment of innovation can positively impact your businesses bottom line and generate a competitive edge. Alec Bernstein Senior Director of Strategy, Research and Strategic Partnering BMW Group DesignworksUSA 10:00 Break and Refreshments 10:15 Invest Your Dollars Wisely: Balancing Innovation Investment  Employ a strategy of ‘courageous focus’ that blends consumer/market insight with organizational competence  Allocate resources more effectively across your innovation portfolio to maximize results  Identify the hidden obstacles and false economies that slow progress and raise project costs Paulette Kish Executive Vice President of Innovation and Syndicated Offerings TNS Landis Top 5 Reasons to Attend: 1. Identify corporate culture initiatives and leaders to drive innovation 2. Leverage intelligent and creative innovation for competitive advantage 3. Implement measures and metrics to assess the ROI of innovation 4. Integrate a new business model for growth to impact your bottom line 5. Develop unique and differentiated solutions to meet the needs of your customers www.ASMIweb.com Page 2
  3. 3. Day One Monday, July 27, 2009, Continued The 2009 Growth and Innovation Excellence Summit 11:15 “Never before Use Measures and Metrics to Maximize Return on Your Innovation Dollars  Discover successful models for managing the innovation process in history has  Build a framework that will allow you to consistently evaluate innovation opportunities  Unlock growth directly from business model innovation innovation 12:30 offered promise Lunch Break of so much to so 1:30 Create Processes to Make Innovation More Predictable and Repeatable many in so short  Learn from what has worked and what mistakes were made  Identify trends and repeatable steps within your corporate resources to produce a time.” successful innovation Bill Gates, Co-Founder, Microsoft  Develop clear innovation strategies that generate real results Michael Wynblatt Vice President, Innovation Center Eaton Corporation 2:45 Break and Refreshments 3:00 Gain Cross-Functional and Executive Buy-In for Your Growth and Innovation Initiatives  Overcome the obstacles between innovation and structure and learn how to remove them  Effectively demonstrate the ROI of innovation to your stakeholders  Create leadership in employees with different skill sets or styles but have relevant specializations and diverse perspectives Jody Turner Founder and Lead Consultant Culture of Future 4:00 Day One Adjourns Who Should Attend: All C-Level, VPs, Managers and Directors of:  Innovation, Strategy and Ideation  Market Research and Insight  Business Development  Customer Experience  Research and Development  New/Emerging Markets  Marketing and Branding  Operations www.ASMIweb.com Page 3
  4. 4. Day Two Tuesday, July 28, 2009 The 2009 Growth and Innovation Excellence Summit “Innovation 8:30 Continental Breakfast distinguishes 9:00 between a leader Keynote Address: Innovate in an Economic Downturn and a follower.” During an economic downturn business leaders have two choices: either cut your budgets across the board, or invest in innovation and be ahead of the curve when the market turns Steve Jobs, Apple Co-Founder around. By aligning innovation investments with company resources, you will maximize your business opportunities during a depressed market. In this keynote you will hear how to innovate in the current market and impact long term growth. John White General Manager North America, Pandora Jewelry 10:00 Break and Refreshments 10:15 Case Study: Tyson Foodservice Platform Innovation on the Road to Discovery  Create extraordinary results from ordinary things through Discovery  Define and discuss tactics of integrating innovation into your culture  Explore the language of the mind and bridges to emotional connections Tom Pellizzetti Senior Innovation Manager Tyson Foodservice 11:15 Identify and Mitigate the Risks of Innovation  Find out how to reduce the necessary risks in the pursuit of successful innovation  Discover how to succeed with new innovations and manage the risks involved  Develop an innovation portfolio to use as a highly effective risk management tool 12:30 Lunch Break www.ASMIweb.com Page 4
  5. 5. Day Two Tuesday, July 28, 2009, Continued The 2009 Growth and Innovation Excellence Summit 1:30 Make Sense of Measuring Innovation “Good ideas  Define significant metrics that help asses the performance of innovation and tools for  Track activities that support business strategies  Identify interim behaviors that support organizational innovation implementation 2:45 and deployment.” Break and Refreshments Keith Barnard, Vice President, Flowserve 3:00 Closing Keynote: Forecast and Manage the Economic Value of Innovation In order for innovation to be seen as a necessary tool for businesses to recover from the economic downturn, it must be able to be measured and managed. By applying a set of metrics to evaluate the economic value of innovation, you can ensure that management and stakeholders can see the impact innovation has on the growth of the company. In this closing keynote you will learn how to forecast and manage the economic impact of innovation on your organization to justify its existence in your company. 4:00 Conference Adjourns 8:30 Workshop Registration and Continental Breakfast www.ASMIweb.com Page 5
  6. 6. Post-Conference Workshop: Wednesday, July 29, 2009 The 2009 Growth and Innovation Excellence Summit Post-Conference Seminars 9:00 are practical, supplementary Workshop: application sessions which Innovate Your Business Model to Cut Costs and Exceed Customer Expectations incorporate and review tools, In the present economy, innovation is more important than new products. It’s about gaining a techniques and methods competitive advantage in your current market and building new markets that meet untapped presented during the event. customer needs and reinventing business processes. Customers want their desired products Participants will obtain a fur- faster and better than the competition. This workshop will give you the tools to help facilitate the innovation process in today’s marketplace and the ability to create a climate that continu- ther understanding of how to ously fosters innovation. use newly acquire tools and cutting-edge strategies to You will: innovate your business model  Learn about how new business models can help them identify new areas of growth to gain a competitive edge.  Utilize three main types of business model innovation to meet the needs of your Through group exercises and consumers and drive new growth scenario-based learning, you’ll  Evaluate your target customer’s acceptance of, and satisfaction with, your innovation model walk away with the expertise and resources needed for 12:00 Workshop Adjourns immediate and practical ap- plication. Enrollment space is limited, so register today to reserve your place. Post-Conference Webinar Post-conference webinars are an extension of learning beyond the two-day event. This 90 minute webinar will enhance your program experience and provide additional resources for creating an innovative environment to achieve growth in your company. Date: July 14, 2009 Time: 2:00 – 3:30pm EST Foster a Culture of Innovation in Your Organization The creation and implementation of new ideas is critical for any business that wants to stay competitive and gain an edge in the market. Often, however, it is not easy to know how to structure your company or department to foster a collaborative environment where innova- tions can be shared and sustained. At this webinar, you will learn how to organize your com- pany to foster a culture of innovation and achieve growth. www.ASMIweb.com www.ASMIweb.com Page 6
  7. 7. In-House Training The 2009 Growth and Innovation Excellence Summit One of the more popular vehicles for accessing The American Strategic Management Insti- tute’s educational offerings is the delivery of on-site trainings and management facilitations. Bringing a training or facilitation in-house gives you the opportunity to customize a program that addresses your exact challenges and provides a more personal learning experience, while virtually eliminating travel expenses. Whether you require training for your department or for an organization-wide initiative, the advanced learning methods employed by The Institute will create an intimate training atmosphere that maximizes knowledge transfer to enhance the talent within your organization. Customization We realize that not all obstacles can be overcome by applying an “off-the-shelf solution”. While many training providers will offer you some variation of their standard training, the American Strategic Management Institute’s subject matter experts will work with you and your team to examine your programs and determine your exact areas of need. The identifica- tion of real life examples will create a learning atmosphere that resonates with participants while at the same time providing immediate return on your training investment. Using inter- active exercises that employ actual projects or scenarios from your organization, instructors can address specific challenges and align the curriculum of each session to your objectives. While the majority of on-site trainings are focused on smaller groups, the American Strate- gic Management Institute also has the ability to accommodate organizational-wide training initiatives. Utilizing multiple instructors, The Institute has the capacity to deliver courses to groups of up to 300 participants per day. Areas of Expertise On-site delivery of single courses, certification programs and entire packages of specialized courses are available in the following areas:  Strategic Planning  Performance Measurement  Project Management  Lean Six Sigma  Workforce Management  Budgeting and Forecasting  Contracting  Performance Reporting  Program Evaluation  Administrative Management  Change Management  Balanced Scorecard For more information about in-house training options available to you, please contact Jennifer Mueller at 703-894-0920 x 217 or email her at Mueller@PerformanceWeb.org. www.ASMIweb.com Page 7
  8. 8. Logistics & Registration The 2009 Growth and Innovation Excellence Summit Venue and Hotel: 2009 Growth and Innovation Excellence Summit will be held at The Performance Institute’s Training Center in Arlington, VA. A public parking garage is located inside of the building for $10/day. Continental breakfast, Exhibiting & Sponsorship: lunch and refreshments will be provided for delegates on each day. To learn more about exhibiting and sponsorships The Performance Institute Training Center 1515 N. Courthouse Rd. at 2009 Growth and Innovation Excellence Summit, Suite 600 please contact Jessica Ward at 703-894-0920 x215 or Arlington, VA 22201 (703) 894-0920 email her at Ward@PerformanceWeb.org. A limited number of rooms have been reserved at the Arlington Rosslyn Courtyard by Marriott at the prevailing rate of $209.00 until May 14, 2009. Please call the hotel directly and reference code “Growth and Innovation” when making reservations to get the discounted rate. The hotel is conveniently located three blocks from the Rosslyn Metro station. Please ask the hotel about a complimentary shuttle that is also available for your convenience. Registration Form Arlington Rosslyn Courtyard by Marriott 1533 Clarendon Blvd. To Register, call 703-894-0920, Fax this Form to: 703-894-0482 or Arlington, VA 22209 Visit www.ASMIweb.com Phone: 703-528-2222 / 1-800-321-2211 www.courtyardarlingtonrosslyn.com  Yes! Register me for 2009 Growth and Innovation Excellence Summit Hotel and Travel costs are not included in conference tuition.   Add a Workshop  Add the Post-Conference Webinar Tuition & Group Discounts:  Please call me. I am interested in a special Group Discount for my team The tuition rate for attending 2009 Growth and Innovation Excellence Summit is as follows: Delegate Information Conference $1,799 Workshop $499 Name Title Post-Conference Webinar $299 For more information on group discounts for 2009 Growth and Innovation Organization Dept. Excellence Summit please contact David Yerks at 858-866-9381 or email him at DYerks@ManagementWeb.org. Address Cancellation Policy For live events: ASMI will provide a full refund less $399 administration fee for cancellations City four weeks before the event. If cancellation occurs within two weeks prior to conference start date, no refund will be issued. Registrants who fail to attend and do not cancel prior to the event will be charged the entire registration fee. For webinars: ASMI will provide a full refund less $50 administrative fee for cancellations four State Zip weeks before the event. If cancellation occurs within two weeks prior to conference start date, no refund will be issued. Registrants who fail to attend and do not cancel prior to the meet- ing will be charged the entire registration fee. Telephone Fax All the cancellation requests need to be made online. Your confirmation email contains links to modify or cancel registrations. Please note that the cancellation is not final until you receive a written confirmation. Payment must be secured prior to the conference. If payment is not received by the confer- Email ence start date, a method of payment must be presented at the time of registration in order to guarantee your participation at the event. Quality Assurance Payment Information ASMI strives to provide you with the most productive and effective educational experience  Check  Purchase Order / Training Form  Credit Card possible. If after completing the course you feel there is some way we can improve, please write your comments on the evaluation form provided upon your arrival. Should you feel dis- satisfied with your learning experience and wish to request a credit or refund, please submit it in writing no later than 10 business days after the end of the training to: Credit Card Number ASMI: Quality Assurance 1515 N. Courthouse Road, Suite 600 Arlington, VA 22201 Note: As speakers are confirmed six months before the event, some speaker changes or topic Expiration Date Verification no. changes may occur in the program. ASMI is not responsible for speaker changes, but will work to ensure a comparable speaker is located to participate in the program. If for any reason ASMI decides to cancel this conference, ASMI accepts no responsibility for Name on Card Billing Zip covering airfare, hotel or other costs incurred by registrants, including delegates, sponsors and guests. Discounts Please make checks payable to: The Performance Institute • All ‘Early Bird’ Discounts must require payment at time of registration and before the cut-off Priority Code: B293-WEB date in order to receive any discount. • Any discounts offered whether by ASMI (including team discounts) must also require pay- Note: Payment must be secured prior to the conference. If payment is not received by the conference start date, a ment at the time of registration. method of payment must be presented at the time of registration in order to guarantee your participation at the event. • All discount offers cannot be combined with any other offer. • Discounts cannot be applied retroactively