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Social Networking Implications On Enterprise Portal Initiatives

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Social collaboration and networking capabilities are penetrating ever deeper into today's enterprise as users demand a greater ease and ability in working with each other and sharing information.

Satisfying this demand effects not only the implementation of new systems but also any existing portals or sites in your organization.

This slideshow outlines the possibilities of the social network, the places where you can use it, and best practices when implementing social collaboration either on its own, or integrated with other tools.

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Social Networking Implications On Enterprise Portal Initiatives

  1. 1. Social Networking Implications in Enterprise Portals By Michael Porter March 2010
  2. 2. About Perficient Perficient is a leading information technology consulting firm serving clients throughout North America. We help clients implement business-driven technology solutions that integrate business processes, improve worker productivity, increase customer loyalty and create a more agile enterprise to better respond to new business opportunities.
  3. 3. Fast Facts <ul><li>Founded in 1997 </li></ul><ul><li>Public, NASDAQ: PRFT </li></ul><ul><li>17 locations throughout the U.S. & Canada: </li></ul><ul><ul><li>Austin, Chicago, Cincinnati, Cleveland, Columbus, Dallas, Denver, Detroit, Fairfax, Houston, Indianapolis, Minneapolis, New Orleans, Philadelphia, San Jose, St. Louis and Toronto </li></ul></ul><ul><li>1000+ employees </li></ul><ul><li>Dedicated solution practices </li></ul><ul><li>Served 400+ clients in past 12 months </li></ul><ul><li>Alliance partnerships with major technology vendors </li></ul><ul><li>Multiple vendor/industry technology and growth awards </li></ul>
  4. 4. Our Solutions
  5. 5. Communication Barriers Abound There exists many different communications and information avenues Source: IBM
  6. 6. Market Trends
  7. 7. McKinsey Web 2.0 Study
  8. 8. What is Social Software If only HP knew what HP knows, we would be three times more productive by Lew Platt, former CEO of HP Enterprise 2.0 is the use of emergent social software platforms by organizations in pursuit of their goals By Andrew McAffe, Harvard and coiner of Enterprise 2.0 The more social view of KM puts a great deal more emphasis on finding people with unexpected insights, creating a manageable way to keep up with many people and multiple perspectives By Debra Logan, Gartner
  9. 9. Components of Social Software
  10. 10. Components of Social Software <ul><li>You can view Web 2.0 as a Toolbox </li></ul><ul><li>There are several tools in the tool box, any number of which can be applicable to a given situation </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Discussions </li></ul></ul><ul><ul><li>Profiles/Social Computing </li></ul></ul><ul><ul><li>Rich Internet Applications </li></ul></ul><ul><ul><li>RSS/ATOM </li></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>Social Tagging and Bookmarking </li></ul></ul><ul><ul><li>Mashups </li></ul></ul><ul><ul><li>Microblogging </li></ul></ul><ul><ul><li>Search </li></ul></ul><ul><ul><li>Cloud Computing </li></ul></ul><ul><ul><li>REST/WOA </li></ul></ul>
  11. 11. The portal promise <ul><li>What we expected </li></ul><ul><ul><li>Huge savings in making our websites </li></ul></ul><ul><ul><li>Content, application, and collaboration capabilities </li></ul></ul><ul><li>What we got from it </li></ul><ul><ul><li>Really good at personalization </li></ul></ul><ul><ul><li>Really good at surfacing apps </li></ul></ul><ul><ul><li>Fairly good at content </li></ul></ul><ul><ul><li>Not so great with collaboration </li></ul></ul>
  12. 12. Portal Evolution Web Page Mobile Feed Reader REST Client Application Other Web Page Content Mgmt Services Google Gadgets Widgets RSS/ATOM PHP Ruby Remote Portlets REST Portal People Processes Transactions Content
  13. 13. How these technologies share
  14. 14. How these technologies share http:// http://www.youtube.com/watch?v=6xKSJfQh89k
  15. 15. How these technologies share /atom/mv/theboard/entries.do
  16. 16. Portal Types and Options How do I get Social capabilities in the portal
  17. 17. Portal Types <ul><li>Content Portal </li></ul><ul><li>Process Portal </li></ul><ul><li>Transaction or application Portal </li></ul><ul><li>Employee Portal </li></ul><ul><li>Customer Portal </li></ul><ul><li>Partner Portal </li></ul><ul><li>Supplier Portal </li></ul><ul><li>Member Portal </li></ul><ul><li>Patient Portal </li></ul><ul><li>Now add Social Portal </li></ul>
  18. 18. Option 1 – Use Portal Capabilities <ul><li>Blog Portlet </li></ul><ul><li>Wiki Portlet </li></ul><ul><li>Rating Portlet </li></ul><ul><li>Forums Portlet </li></ul><ul><li>Survey Portlet </li></ul><ul><li>They are: </li></ul><ul><ul><li>OOB with portal </li></ul></ul><ul><ul><li>Provided by other vendors </li></ul></ul>
  19. 19. Portal Provided Architecture
  20. 20. Option 1 Pros and Cons <ul><li>Pros </li></ul><ul><ul><li>Install and Config is easy </li></ul></ul><ul><ul><li>SSO is done </li></ul></ul><ul><ul><li>Simple placement on any page or pages </li></ul></ul><ul><li>Cons </li></ul><ul><ul><li>No unified experience </li></ul></ul><ul><ul><ul><li>Blog does it’s thing </li></ul></ul></ul><ul><ul><ul><li>Wiki does it’s thing </li></ul></ul></ul><ul><ul><ul><li>Etc </li></ul></ul></ul><ul><ul><li>Portlet may not be full featured </li></ul></ul>
  21. 21. Option 2 – Integrate a Social Suite <ul><li>OOB Portlets </li></ul><ul><li>Use of API </li></ul><ul><ul><li>Web Services </li></ul></ul><ul><ul><li>RESTful Services </li></ul></ul><ul><li>Match look and feel </li></ul><ul><ul><li>Themes/CSS </li></ul></ul><ul><ul><li>SSO </li></ul></ul><ul><ul><li>Other shared components </li></ul></ul>
  22. 22. Social Suite Architecture Portal + Enterprise 2.0
  23. 23. Option 2 Pros and Cons <ul><li>Pros </li></ul><ul><ul><li>Unified Functionality </li></ul></ul><ul><ul><ul><li>Tag in blog or wiki or community etc is captured </li></ul></ul></ul><ul><ul><ul><li>Find experts across all social functionality </li></ul></ul></ul><ul><ul><li>Richer breadth of features </li></ul></ul><ul><ul><li>Can inject things like profile cards into any web application </li></ul></ul><ul><li>Cons </li></ul><ul><ul><li>Potential disjointed experience </li></ul></ul><ul><ul><ul><li>How easy is it to change theme and formatting of your suite? </li></ul></ul></ul><ul><ul><li>More expensive </li></ul></ul><ul><ul><ul><li>Buy a whole new suite </li></ul></ul></ul>
  24. 24. Option 3 – Social Software as Portal? <ul><li>You would have: </li></ul><ul><li>Rich Content </li></ul><ul><li>Easy interface </li></ul><ul><li>Really good search </li></ul><ul><li>Some flexibility on UI </li></ul>“ What if I just used Social Software product x as my employee portal?” IT Director at a large high tech manufacturing company
  25. 25. Option 3 Cons <ul><li>Integration lite </li></ul><ul><li>Poor personalization </li></ul><ul><li>No transactions </li></ul><ul><li>Hard to create custom user experience </li></ul><ul><li>Look and feel harder to modify </li></ul><ul><li>Very different approach to taxonomy or information architecture </li></ul>
  26. 26. My Recommendations <ul><li>All three options are viable </li></ul><ul><li>Choose the one that fits </li></ul><ul><ul><li>Your budget </li></ul></ul><ul><ul><li>Your needs </li></ul></ul><ul><ul><li>Your timeline </li></ul></ul><ul><li>Most robust option is portal with a social suite </li></ul>
  27. 27. What About Implementation? Do I just build it and they will come?
  28. 28. <ul><li>Base requirements </li></ul><ul><li>Architecture of the entire solution </li></ul><ul><li>Installation and Configuration </li></ul><ul><ul><li>Don’t forget Single Sign On </li></ul></ul><ul><li>Social Analysis </li></ul><ul><ul><li>Identify high performers, brokers, key players, and transformational leaders </li></ul></ul><ul><li>User Interface </li></ul><ul><ul><li>Look and feel </li></ul></ul><ul><ul><li>What to surface where </li></ul></ul><ul><li>Custom Development </li></ul><ul><li>Third party integration </li></ul><ul><li>Rollout </li></ul>You should address key tasks
  29. 29. Social Analysis <ul><li>Small percentage of users will contribute </li></ul><ul><li>Find the SME’s </li></ul><ul><li>Find the “hub” people </li></ul><ul><li>Identify communities </li></ul><ul><li>Don’t forget, your company already has a social network </li></ul>
  30. 30. Rollout: Communications <ul><li>Communicate </li></ul><ul><ul><li>Timeline </li></ul></ul><ul><ul><li>Training </li></ul></ul><ul><ul><li>Policies </li></ul></ul><ul><ul><li>Your expectations of the users </li></ul></ul><ul><li>Use multiple avenues of communication </li></ul><ul><ul><li>Management email </li></ul></ul><ul><ul><li>Websites </li></ul></ul><ul><ul><li>Meetings </li></ul></ul><ul><ul><li>Newsletters </li></ul></ul>Your people need to be aware of new social capabilities and how to use them.
  31. 31. Rollout Governance
  32. 32. Rollout Governance <ul><li>This should not be a new policy. Reuse what you already have if possible </li></ul><ul><li>Accountability is key </li></ul><ul><li>Auditability is key </li></ul><ul><li>Make it part of your culture </li></ul><ul><li>Do NOT take a prescriptive approach </li></ul><ul><ul><li>Let me explain the nth level of detail what you can and cannot do </li></ul></ul><ul><li>Portal and Social Software should follow your company’s retention policies </li></ul><ul><li>Take a common sense approach </li></ul>
  33. 33. Rollout Training <ul><li>How to build profiles </li></ul><ul><li>How to write a blog </li></ul><ul><li>How to create a wiki </li></ul><ul><li>How to create a wiki entry </li></ul><ul><li>How to add comments </li></ul><ul><li>How to tag </li></ul><ul><li>Social Etiquette 101 </li></ul><ul><li>Consider: </li></ul><ul><li>Videos </li></ul><ul><ul><li>Can be really useful </li></ul></ul><ul><li>Web based help </li></ul><ul><li>Forum based help </li></ul><ul><li>Training documents </li></ul><ul><li>Etc. </li></ul>
  34. 34. Questions and Contact Michael Porter Principal for Portal and Collaboration Email: [email_address] Mobile: 801-310-4669 Blog: http://blogs.perficient.com/portals/
  35. 35. Connect with Perficient Online <ul><li>www.Twitter.com /Perficient </li></ul><ul><li>www.Facebook.com/Perficient </li></ul><ul><li>www.YouTube.com /Perficient </li></ul><ul><li>More at www.Perficient.com/SocialMedia </li></ul>Watch a live audio & video recording of this webinar at: Perficient.com/webinars
  36. 36. Download Perficient mobile apps <ul><li>Perficient recently launched its first mobile application for the iPhone and Android OS mobile phones! </li></ul><ul><li>This free application lets users browse and obtain content about Enterprise IT. </li></ul><ul><li>Search for 'Perficient' on your phone's application store ! </li></ul>

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