We discuss how Predictive Analytics enables decision makers to predict future events and proactively act on that insight to drive better business outcomes and deliver the insight needed to answer key business questions:
- How to reduce churn and retain the most loyal customers to maximize profitability (predict which customers are most likely to leave and which are most loyal)
- How to detect and ultimately prevent fraudulent activity
- Which factors are most likely to drive customers to choose my product over the competitor’s?
- How to integrate Predictive Analytics with an existing Business Intelligence platform
Presenter Tom Lennon is Director of Perficient's National Business Intelligence Competency Center.