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AGENDAPERFICIENT                                             Erik Duffield                                             Dir...
Perficient ProfileIdeally positioned as the GO TO Partner for IBM   An IBM “5-Star Premier” Business Partner since 1997 ...
Areas of Work                                                                                                             ...
Retail, CG, Hospitality, RestaurantsThe intersection of high volume, multivariate data with financial models.     Finance ...
Our WorkIndustry ExpertiseInformation Management           Business Analytics         Financial Performance Polling solut...
Perficient’s Retail Pathways™ utilizes IBM Cognos              Analytics for Finance, Operations & Market Analysis        ...
Data to InformationGeneral Ledger                       7
Analytical PathwaysScenario:You take pricing on selected items amounting to aweighted average 2.44% - based on the current...
Strategic Context                         Strategic                           Plan               Specific initiatives     ...
Romano’s macaroni grill
Established in 1988Former Brinker Portfolio Concept (Chili’s,Maggiano’s, On The Border)Purchased in 2008 by Golden Gate Ca...
182 Company / 36 Franchise                             12
Multi-million brand renewal                              13
Menu refresh               14
Mezzo prezzo               15
Why bi? Why IBM Cognos?• Reporting post-Brinker  – New point-of-sales, back office, and Accounting systems• Reporting Void...
How are we set up?A. Planning & Analysis maintains Cognos FrameworkB. IT Mantains Polling ResponsibilityC. Executive or Op...
What are we doing today?A. Providing Business Users value added contentB. Dashboarding for Executive TeamC. Dashboarding f...
Romano’s macaroni grillReporting and analytics - current
Balanced scorecard                     20
Mac grill - Sales dashboardSales Dashboard provides Leadership Team quick access to Sales related statisticsby Region, Are...
Mac grill – sales reportingReporting allows Leadership Team ability to see results across organizationby day, week, and de...
Mac grill – benchmarkingFor a Company of our size, Benchmarking becomes the emphasis forcomparison purposes. You gain insi...
Mac grill – rankingCompliment to Benchmarking is Ranking. Allowing Leaders tosee how they stack up against similar volumes...
Mac grill – picturesPictures or Graphs, technically. Some would rather view charts thentables with numbers. That capabilit...
Mac grill – menu reportingUntil recently, we were unable to view menu performance on a consolidatedbasis. We now have insi...
Mac grill – complimentary transactionsIn all restaurant operations there is a level of discounting and complimentarytransa...
Mac grill – check detailEasy to view Check detail across system for all locations.
Mac grill – ad hoc queryAd Hoc for Team is critical to answer Leadership questions on the fly. Expressprovides flexibility...
Mac grill – general ledgerAs part of System transition, General Ledger processing was moved to third party.With Express we...
scorecard            31
Plans for the future?A. Expanding Source DataB. Enrich Team Member Experience with TrainingC. Develop Planning ModelsC. In...
33
Conclusion                         www.slideshare.net/PerficientInc                         www.facebook.com/Perficient   ...
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Leverage Analytics for Decision Support and Improved Retail Performance

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In an industry with razor thin margins, being profitable requires leaders to make the best use of every resource available. When you join this Webcast you’ll hear how retailers like Romano’s Macaroni Grill are using Business Analytics to manage strategic direction using actionable reports, scorecards, dashboards, and financial/operational plans for greater performance and profitability.

Webinar attendees will learn how the Macaroni Grill, a leader in upscale casual dining with more than 220 locations, is supporting decisions with analytics and moving beyond basic financial reporting using Perficient’s Retail Pathways™ solution. You will hear how they evaluate leading indicators and use analytical processes to efficiently produce actionable information for improved corporate performance.

In this webinar, learn how Perficient's Retail Pathways is helping companies like Macaroni Grill use business analytics for:

Market Basket Analysis
Store/Restaurant Performance
Executive, Operational & Sales Dashboards
Customer Ad-Hoc Analysis Reporting
Benchmarking, Ranking & Scorecards
Inter-Departmental Collaboration
Labor, P&L and General Ledger Planning and Insights
Perficient’s Retail Pathways™ solution is a three-time award-winning analytical solution built on IBM’s Cognos10 platform. Retail Pathways™ incorporates pre-defined reports and dashboards around a common data architecture and is supported by Perficient’s retail practice group, an inter-disciplinary team, composed of individuals with backgrounds in retail, business process, systems architecture and design.

Speakers

Tim Dungan, V.P. of Planning and Analysis for Romano’s Macaroni Grill

Macaroni Grill recently completed an overhaul of reporting and analytic systems using Cognos Express product solutions. Mr. Dungan has over 20 years of operations, accounting, and finance experience in the hospitality space with Planet Hollywood, Dave & Buster’s, and Ruth’s Hospitality Group.

Erik Duffield, Director of IBM Business Analytics Retail Practice, Perficient

Mr. Duffield specializes in Retail Performance Management and Corporate Finance. He leads the Retail Practice organization for Perficient and works extensively with organizations looking for material change in performance. His expertise is developing organizational metrics to drive performance through a more effective, analytical understanding of the business.

Published in: Technology, Business
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Leverage Analytics for Decision Support and Improved Retail Performance

  1. 1. AGENDAPERFICIENT Erik Duffield Director, Retail• Retail Industry & Drivers for Analytics & Finance Analytics• Market Basket Analysis Erik.Duffield@perficient.com• Retail Pathways™ & Perficient 303-629-9206ROMANO’S MACARONI GRILL• Store/Restaurant Performance• Executive, Operational & Sales Tim Dungan Vice President Dashboards Financial Planning• Customer Ad-Hoc Analysis Reporting & Analysis• Benchmarking, Ranking & Scorecards• Inter-Departmental Collaboration Tim.Dungan@MacGrill.com• Labor, P&L and General Ledger Planning www.macaronigrill.com and Insights
  2. 2. Perficient ProfileIdeally positioned as the GO TO Partner for IBM An IBM “5-Star Premier” Business Partner since 1997 SVP, SVI and VAP Authorized Reseller across all Brands in U.S. Healthcare and Retail Industry Authorized Solution provider IBM Lab Services (ISSL, ISSW and ISSIM) go-to market partner IBM Education Authorized Training Partner/ATP and Training resellerThriving and Growing Organically and via Acquisition Public, NASDAQ: PRFT 1700 Colleagues $250 M 2011 Revenue Run Rate Local Sales/Delivery offices Offshore Development Center in Hangzhou ChinaIBM Recognition Business Analytics Award Winner - 2012 IOD Best of Show “Retail Pathways – 2011 Lotus Most Distinguished Partner – 2006, 2008, 2011 2010 IOD Industry Warehouse Pack Partner of the Year 2010 Impact Smarter Decision Management Award Winner 2010 Lotusphere Best WebSphere Portal Solution – Finalist
  3. 3. Areas of Work Financial Transformation • Benchmarking Governance & Competency Center • Process Engineering Data Integration Budgeting &Data Discovery Data Modeling Information Analytics / • Cleansing • Analytic Structures Planning• Profiling Delivery Strategy • Quality • Best Practices• Gap Analysis • Standardization • Portals / Mobile • Best Practices • Performance • Demand Planning• Availability / Perform. • Performance • Dashboards • Predictive Models • 3rd Party Data • Risk Mgmt • Reporting Consolidations & Reporting • Compliance • Governance
  4. 4. Retail, CG, Hospitality, RestaurantsThe intersection of high volume, multivariate data with financial models. Finance Transformation Operations Managerial Management Annual Budgeting Retail Analytics Improve Close / Analysis Consolidations Speed of Service Financial Plan Market Basket Analysis Ladder Planning Metrics Merch / Revenue Channel Profitability Driver Based Open-To-Buy Restaurant Scorecards Planning Planning Labor Planning BICC Financial Analysis With/ InfoSphere, RBIS Data Management Others: Customer / PromotionCustomer Seg. ModelMarketing Promotion Mgmt
  5. 5. Our WorkIndustry ExpertiseInformation Management Business Analytics Financial Performance Polling solutions for  Transaction level  Budgeting / forecasting reliable, cost saving data  Market basket / affinity  Demand planning / sales acquisition  Customer / loyalty forecasting Analytical data models  Food cost reporting  Capex / new store models supporting industry best  Labor  Franchise models practices analysis  Fraud / Discount  Cannibalization models 3rd party data in for  Revenue assurance  Finance organization mystery shop, web  Speed of service benchmarking comments, demographic  Menu placement data, etc…  Bundling & “your way” GL integration  Marketing and promotions  Pricing  Multi channel  Competency Center development
  6. 6. Perficient’s Retail Pathways™ utilizes IBM Cognos Analytics for Finance, Operations & Market Analysis IBM Retail Industry Authorized Basket & Traffic Metrics Customer Grouping & LoyaltyOperational& Financial KPI Tracking Up-sell & Cross-sell Evaluation
  7. 7. Data to InformationGeneral Ledger 7
  8. 8. Analytical PathwaysScenario:You take pricing on selected items amounting to aweighted average 2.44% - based on the current mix. Marketing SpendYour Retail Pathways systems alerts you that your+2.44% price increase was off set by a (1.56)% in Mixshift and a 0.33% decline in Traffic resulting in only a+0.55% SSS increase and negative trends in Traffic and Secret Shopperbuyer behavior.Having the relationships of leading indicators defined Traffic : (0.33)% Speed of Serviceand the information visible enables proactivemanagement. SSS: + 0.55% Mix : (1.56)% Avg. Ticket: + 0.88% Price : +2.44% 8
  9. 9. Strategic Context Strategic Plan Specific initiatives to drive discontinuous change Baseline TrajectoryPerformance Specific metrics to watchFinancial in managing risk @Risk Plan History Future 9
  10. 10. Romano’s macaroni grill
  11. 11. Established in 1988Former Brinker Portfolio Concept (Chili’s,Maggiano’s, On The Border)Purchased in 2008 by Golden Gate Capital(Private Equity Firm) 11
  12. 12. 182 Company / 36 Franchise 12
  13. 13. Multi-million brand renewal 13
  14. 14. Menu refresh 14
  15. 15. Mezzo prezzo 15
  16. 16. Why bi? Why IBM Cognos?• Reporting post-Brinker – New point-of-sales, back office, and Accounting systems• Reporting Void – Dark for 3 months ~ zero reporting – Consolidation issues ~ rollups by Region, etc. – Manual processes• IBM Cognos Express – Previous experience with IBM Cognos• Finding Perfect Consulting Partner - Perficient 16
  17. 17. How are we set up?A. Planning & Analysis maintains Cognos FrameworkB. IT Mantains Polling ResponsibilityC. Executive or Operations Mandate Dashboard ContentD. Content Accessible thru internal IntranetE. Ad-Hoc Analysis performed by Finance 17
  18. 18. What are we doing today?A. Providing Business Users value added contentB. Dashboarding for Executive TeamC. Dashboarding for Operations TeamD. Analysis Team more Customer oriented with Ad-HocE. Inter-Department Collaboration 18
  19. 19. Romano’s macaroni grillReporting and analytics - current
  20. 20. Balanced scorecard 20
  21. 21. Mac grill - Sales dashboardSales Dashboard provides Leadership Team quick access to Sales related statisticsby Region, Area, State, DMA, Marketing Tier, and Restaurant levels. 21
  22. 22. Mac grill – sales reportingReporting allows Leadership Team ability to see results across organizationby day, week, and defined time periods customized for brand.
  23. 23. Mac grill – benchmarkingFor a Company of our size, Benchmarking becomes the emphasis forcomparison purposes. You gain insight from category leaders.
  24. 24. Mac grill – rankingCompliment to Benchmarking is Ranking. Allowing Leaders tosee how they stack up against similar volumes. Adds healthy competition.
  25. 25. Mac grill – picturesPictures or Graphs, technically. Some would rather view charts thentables with numbers. That capability exisits with our current dashboarding.
  26. 26. Mac grill – menu reportingUntil recently, we were unable to view menu performance on a consolidatedbasis. We now have insight at enterprise, region and restaurant level. Allowingfor better labor and procurement planning.
  27. 27. Mac grill – complimentary transactionsIn all restaurant operations there is a level of discounting and complimentarytransactions taking place. Leadership can now view these types of transactionsat the lowest level.
  28. 28. Mac grill – check detailEasy to view Check detail across system for all locations.
  29. 29. Mac grill – ad hoc queryAd Hoc for Team is critical to answer Leadership questions on the fly. Expressprovides flexibility and access to data that wasnt present before.
  30. 30. Mac grill – general ledgerAs part of System transition, General Ledger processing was moved to third party.With Express we now have flexibility to provide robust P&L analysis that neededto be contracted out with third party.
  31. 31. scorecard 31
  32. 32. Plans for the future?A. Expanding Source DataB. Enrich Team Member Experience with TrainingC. Develop Planning ModelsC. Increasing Users 32
  33. 33. 33
  34. 34. Conclusion www.slideshare.net/PerficientInc www.facebook.com/Perficient www.perficient.com/Thought-Leadership/Social- Media/Blogs Erik Duffield Director, Retail & Finance Analytics www.macaronigrill.com 34

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