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Digital transformation requires evolution across all areas of the business in order to effectively engage customers at every touch point in the customer experience lifecycle. Companies that still rely on traditional marketing methods to reach customers and grow their business can’t keep up with evolving consumer behavior and the digital marketing landscape.
In our webinar, our experts discussed how to increase ROI by digitally transforming your marketing strategy and operations. They covered how to:
-Collect and leverage data to define your target market and business goals
-Acquire new customers online with an enhanced customer experience across all relevant channels
-Increase conversions and track results
-Build loyal customers and turn them into brand advocates
-Track metrics and sales funnels using CRM, marketing automation and analytics
We also covered common challenges, highlight proven strategies for success, and provide actionable ideas for some quick wins.