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Many organizations are struggling with siloed data across different technologies and campaigns, as well as constantly evolving customer demands. Datorama is a tool that lets you connect all of your marketing data in one place in real-time. Attribute revenue directly to campaigns. Make more data-driven decisions.
Eric Dukart, practice director at Perficient, discussed how to leverage Datorama and get a single source of truth at your fingertips.
The discussion included:
-The most common challenges and demands regarding speed, transparency and marketing ROI
-Industry best practices
-Benefits of using Datorama
-Real-world case study and demo
-How to get started