1.
C AREOREGON
C A S E S T U DY

2.
ABOUT C AREOREGON
CareOregon is a Medicare and
Medicaid provider for Oregon
residents. Their mission is to provide
quality care for all, starting with its
members.

3.
WEBSITE BEFORE

4.
SURVEY RESEARCH
In the last 30 days, how often did you access the Internet at work?
How often did you visit the CareOregon Web site?

5.
SURVEY RESEARCH
When you are seeking health-related information,
which of the following sources are you likely to use?

6.
Members :
Age: 24
Education: High School Diploma
Occupation: Part-Time Waitress
Income Level: Low
Site Most Used: Facebook
Access to Internet
Health Knowledge
CareOregon Familiarity
Web Savviness
Usage Needs:
• Access benefits information – medical/pharmacy
• Info about CareOregon health plans
• Access forms
• Access to support networks for chronic conditions
• Tips on healthy living / wellness
• Contact CareOregon

7.
Providers :
Age: 29
Education: Associates Degree
Occupation: Clinic Staff
Income Level: Lower Mid
Site Most Used: MSN
Access to Internet
Health Knowledge
CareOregon Familiarity
Web Savviness
Includes family practitioners, skilled nurses, hospital workers,
vision providers, specialists, mental health providers. Most of
the providers are physicians (13,687), and groups of providers
(4,085) and some advance practice nurses (1,637).
Each is accustomed to working with Medicare and Medicaid
cases. About half of them access CareOregon.org at least
several times a week. They have interest in accessing health
news and industry blogs. They also need to access information
and complete tasks in order to serve the CareOregon
member base.
Usage Needs:
• Log into portal for status • Access formularies
• View benefits plan • Access and submit forms
• Check patient eligibility • Contact Provider Services
• View provider manuals

8.
CareOregon Sitemap v1.19
Find a Provider | Contact Us | Select Language | Provider Login | Jump to... | AA
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LOGO Search
1.01 Benefits Summary
1.02 New Member Checklist
1.03 Find a Provider 1.04.1 Rx lookup
1.04.2 Formulary Update For Members | For Providers | Our Health Plans | Health & Wellness | Transforming Health Care | About Us | Contact Us
1.04 Rx Questions
1.00 1.04.3 Mail order Pharmacy Form
For Members 1.05 Helpful Links
1.04.4 Pharmacy Reimbursement
1.06.1 2010 Plus Member handbook
1.06.2 2010 Standard Member Handbook
1.06 Member Handbook 1.06.3 Oregon Health Plan Client Handbook
Transforming Healthcare
Providers
1.07 Common Questions 1.06.4 Request a Handbook Image
1.08 Member Forms 1.07.1 Glossary of Terms Members
2.01 Provider Portal Login Health Policy
2.02 Provider Forms and Policies
2.03.1 Formulary List
2.03 Pharmacy Help Desk
2.04 Provider Manual
2.03.2 Form Request Do you plan to vote in Together, we can make healthcare better for all.
the next ballot measure
2.05 MMIS / DHS
2.00 2.06 CareNews
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2.11.3 Immunization Schedules
2.10 Primary Care Renewal (5.01.2)
2.11.4 Chronic Heart Failure Possibly
2.11 Best Practice and Health
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2.12 Provider Updates 2.11.6 Early Childhood Cavity Prevention Unlikely
2.13 Provider Support 2.11.7 ADHD
2.11.8 Lead Poisoning Submit
3.01.1 Plan Overview
3.01 Medicaid Services / OHP 3.01.2 Qualification Guidelines Primary Story Here
3.01.3 Contact
3.01.4 Apply Now CareOregon Wireframes v1.12 Wed Feb 09 2011 3.05 CareOregonAdvantage.com
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3.00
Our Health
3.02 Medicare Plans
3.02.3 Qualification Guidelines July 23 2010 Nullam cursus justo eget massa lobortis porttitor. Sed vitae
Plans 3.02.4 Common Questions
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3.03 What Does CareOregon Offer? 3.02.5 Apply Now
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3.04 How to Apply 4.01.1 Nutrition & Activity
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3.05 CareOregonAdvantage.com
4.01.2 Immunizations
4.01.3 Preventative Health Screenings cursus justo eget CareOregonImage
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4.01 Staying Healthy
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< Go to CareOregon.org
4.01.5 Flu Sed vitae mauris orci,
4.01.6 Alcohol / Drugs ac cursus neque.
4.01.7 Interactives
More... For Members | For Providers | Our Health Plans | Health & Wellness | Transforming Healthcare | About Us | Contact Us
4.02.1 Diabetes Latest News, Articles and Presentations
4.02.2 Pnuemonia -----------------------------
4.02.3 Asthma
July 23 2010
Care Oregon Advantage | CareOregon Advantage Plus | CareOregon Advantage Star
4.02.4 Heart Failure Event Title Here 1 | 2 | 3News Item Title Here
4.02 Common Health Conditions 4.02.5 Depression Lorem Ipsum Dolor SIt Amet
4.02.6 COPD
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4.02.7 Chronic Pain Mgmt
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4.02.8 ADHD
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Health &
More... July 23 2010
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CAREOREGON 4.02.9 Mental Health
Wellness
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4.03.1 Pregnancy and Healthy Moms
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4.03.2 Healthy Children Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam cursus justo eget
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4.03 Family Health
4.03.3 Text4Baby™ Image
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4.04 CareOregon Videos
4.03.4 Women's Health
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4.03.5 Men's Health
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4.03.6 Teen Health
4.03.7 Senior Health Image
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4.07 CareLink Newsletter
can get involved >
4.08 Subscribe to Updates 5.01.1 CSSI
4.09 Discussion Boards 5.01.2 PCR
Find a Provider 2010 Rx Lookup
July 23 Access Documents Contact Customer Service
5.01 Providers 5.01.3 Learning Opportunities News Item Title Here
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5.01.4 Program / Event Opportunities Enter Zip Within 5 mi Find a Provider
5.01.5 Presentations massa lobortis porttitor. Sed vitae mauris orci, ac cursus neque. More...
5.01.6 Global Partnerships
Advanced Options
5.00
5.02.1 Member Advisory Council July 23 2010
Transforming
Video Spot Title Here
Connect with Us
Health Care 5.02.2 Issues
Why Join a Local Oregon Health Plan?
Copyright © 2010 CareOregon, Inc. All rights / reserved. CareOregon Advantage | About Us | Careers | News | Contact Nullam Map | TwitterWhat you
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5.02 Members
5.02.3 Contact Your Legislator
Video
need to know:
5.02.4 How to Get Involved
Image
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5.03 Health Policy 5.03.1 Initiatives
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Articles>
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6.01 Who We Are
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6.02 CareOregon's Vision
6.03 Board of Directors
Speak to someone now > Learn about the CareOregon Advantage >
6.04 Health Policy (5.03) How to Join
6.05 Fast Facts 6.05.1 FAQs
6.06 Annual Report 6.07.1 Interviews
6.07 Press 6.07.2 Press Releases
Copyright © 2010 CareOregon, Inc. All rights reserved. Customer Service: 1-800-224-4840 | Contact Us | Press | Careers to Join | Sitemap
How | Privacy
6.0 6.07.3 Press Packet
About Us 6.07.4 Interview Requests
6.08.1 Employee Stories

9.
P H OTO G R A P H Y

10.
C AREOREGON LEXICON
compassion >> empathy
quality >> excellence
involved >> vibrant
transformative >> renewal
health >> wellness
support >> care

11.
C O L O R PA L E T T E

12.
PROPOSED TYPOGRAPHY
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H O M E PAG E

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C R E AT I N G B R A N D S I G N I F I C A N C E