New media Solution for Reebok in Korea market

2,332 views

Published on

Sookmyung Women University.
Advertising and Public Relation Department.
Team project from "New Media" class (Jay Moon Professor)

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,332
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
38
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

New media Solution for Reebok in Korea market

  1. 1. NEW MEDIA SOLUTION REEBOK Hwang Bo Hoe Nguyen Thi Thu Phuong Nguyen Thuy Dung Mac Thi Kim Chi Misaki Samuno Riho Fujikawa
  2. 2. 1 / 2 / 3 / 4 / 5 / 6 / Brand Introduction Market Analysis Competitors Analysis Target Analysis Reebok’s current marketing Strategy New media Strategy recommendation Content New Media Solution for REEBOK
  3. 3. Introduction Market Competitors Target Strategy Recommendation adidas --------------------GROUP Reebok International Limited, a subsidiary of the German company Adidas since 2005, is a producer of athletic shoes, clothing, and accessories. The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle. The world headquarters is located in Canton, Massachusetts; with regional offices in Amsterdam (EMEA), Montreal (Canada), Hong Kong (Asia Pacific) and Mexico City
  4. 4. Introduction Market Competitors Target Strategy Recommendation •  Develop innovative products for athletes. •  Attract serious athletes, fashion trendsetters. •  Creating market excitement. •  Sport sponsor. •  Focusing on both functional and fashionable. •  Build cooperative relationships with retailers. •  Customize services to better fit their needs. •  Improving retail presence. Key Areas of Focus for Reebok International
  5. 5. 1 / 2 / 3 / 4 / 5 / 6 / Brand Introduction Market Analysis Competitors Analysis Target Analysis Current marketing Strategy New media Strategy recommendation
  6. 6. Introduction Market Competitors Target Strategy Recommendation Market Information Generally speaking, both global and Korean footwear market is characterized by severe competition with key players such as Nike, Adidas, Reebok, New Balance, Converse, Asics, etc. It may be concluded from the shown graphs that current competitors of Reebok in Korean market should be Nike, New Balance and Prospecs. Footwear global market share (2009) Korea Footwear Information (2013) Korean’s Footwear Brand Preference <From: http://nikesports.wikispaces.com/Finance> <From: https://www.onpanel.co.kr>
  7. 7. Introduction Market Competitors Target Strategy Recommendation NIKE – The strongest brand in Footwear market Brand preference ranked No.1 in all Gender, Major, Grade field <From: http://gamental.net/?c=share&uid=49820 >
  8. 8. Introduction Market Competitors Target Strategy Recommendation •  Focus on hero athletes, such as b a s k e t b a l l l e g e n d  M i c h a e l Jordan. •  Create ads with great viral effects. •  Sponsor many athletic programs, clubs, associations including baseball, basket ball, and football teams and associations in Korea. Marketing Strategy •  M a k e u s e o f n e w m e d i a advertising such as Myspace, Youtube, Facebook, Twitter, Geolocation Game, Apps, which contributes greatly to its success.
  9. 9. Introduction Market Competitors Target Strategy Recommendation •  Global Campaign Since 1988 ‘Possibilities’ Campaign (2013) •  In Korea Marketing Strategy
  10. 10. REEBOK Classic Campaign
  11. 11. Introduction Market Competitors Target Strategy Recommendation Fitness and Fashion mania of 20’s
  12. 12. Introduction Market Competitors Target Strategy Recommendation • 

×