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Inaativ, une agence de communication avec des spécificités
les-avis-clients-sur-internet
Introduction
L’e-réputation d’une entreprise est constituée de l’ensemble des informations la concernant que l’on retrouve sur Internet...
L’e-réputation est donc l’image que véhicule une entreprise sur Internet. L’e-réputation d’une entreprise est basée sur la...
Mieux comprendre les avis clients sur Internet.
Enquête de Booking.com en 2014
- Étude CRT Bretagne - FNCRT 2013 - « Custom Survey Research Engagement », une étude PhoCusWright indépendante préparée po...
Et les faux avis alors ?!?!
Bien gérer les avis clients sur Internet.
Le recours juridique : points de vigilance Pour aller plus loin, un article à lire : http://ow.ly/LD7oM
Quelques outils proposés par TripAdvisor
http://www.visitesremymartin.com Exemple d’une mise en avant des avis
http://www.visitesremymartin.com/temoignages/ Note globale Extraits des derniers avis Formulaire pour laisser un avis Exem...
La meilleure technique pour limiter les avis négatifs des clients est d’avoir …
 Un service irréprochable  Une grande transparence  Un rapport qualité/prix cohérent
Merci pour ce moment ! Vincent Pereira - 06 47 08 09 69 - vincent@inaativ.com www.inaativ.com www.facebook.com/inaativ twi...
Les avis clients sur Internet : comment gérer sa e-réputation ?
Les avis clients sur Internet : comment gérer sa e-réputation ?
Les avis clients sur Internet : comment gérer sa e-réputation ?
Les avis clients sur Internet : comment gérer sa e-réputation ?
Les avis clients sur Internet : comment gérer sa e-réputation ?
Les avis clients sur Internet : comment gérer sa e-réputation ?
Les avis clients sur Internet : comment gérer sa e-réputation ?
Les avis clients sur Internet : comment gérer sa e-réputation ?
Les avis clients sur Internet : comment gérer sa e-réputation ?
Les avis clients sur Internet : comment gérer sa e-réputation ?
Les avis clients sur Internet : comment gérer sa e-réputation ?
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Les avis clients sur Internet : comment gérer sa e-réputation ?

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Vincent Pereira de l'agence Inaativ a animé le 17 décembre 2015 cette conférence sur les avis clients dans le cadre du Web Chalenge 24 à la CCI Dordogne.

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Les avis clients sur Internet : comment gérer sa e-réputation ?

  1. 1. Inaativ, une agence de communication avec des spécificités
  2. 2. les-avis-clients-sur-internet
  3. 3. Introduction
  4. 4. L’e-réputation d’une entreprise est constituée de l’ensemble des informations la concernant que l’on retrouve sur Internet. Ces informations peuvent prendre la forme d’avis clients, de commentaires, de notes, d’étoiles, d’appréciations, d’articles, …
  5. 5. L’e-réputation est donc l’image que véhicule une entreprise sur Internet. L’e-réputation d’une entreprise est basée sur la qualité de service et le niveau de professionnalisme perçu par ses clients.
  6. 6. Mieux comprendre les avis clients sur Internet.
  7. 7. Enquête de Booking.com en 2014
  8. 8. - Étude CRT Bretagne - FNCRT 2013 - « Custom Survey Research Engagement », une étude PhoCusWright indépendante préparée pour TripAdvisor - déc 2013 - Le ptidigital.fr - Infographie : l’influence de l’E-réputation sur l’acte d’achat ! - avril 2015
  9. 9. Et les faux avis alors ?!?!
  10. 10. Bien gérer les avis clients sur Internet.
  11. 11. Le recours juridique : points de vigilance Pour aller plus loin, un article à lire : http://ow.ly/LD7oM
  12. 12. Quelques outils proposés par TripAdvisor
  13. 13. http://www.visitesremymartin.com Exemple d’une mise en avant des avis
  14. 14. http://www.visitesremymartin.com/temoignages/ Note globale Extraits des derniers avis Formulaire pour laisser un avis Exemple d’une mise en avant des avis
  15. 15. La meilleure technique pour limiter les avis négatifs des clients est d’avoir …
  16. 16.  Un service irréprochable  Une grande transparence  Un rapport qualité/prix cohérent
  17. 17. Merci pour ce moment ! Vincent Pereira - 06 47 08 09 69 - vincent@inaativ.com www.inaativ.com www.facebook.com/inaativ twitter.com/vincentpereira

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