FORD MOTOR COMPANY        Steven Perdoch        Bryan Zanolini        Adam Gradwell        Madi Nestor
Research Protocol   Analyzed various websites    •   Ford Corporate website    •   Facebook    •   Twitter    •   YouTube
Ford Corporate Website   Attractive and warm looking   Highlights exceptional products   Catchy slogan   Easy to navig...
Focus on Audiences                Consumer     Investor   Ford        Employee                Community
Focus on the Consumer   Highlights popular models on the home page   Environmentally friendly   Ford Showroom    •   Lo...
Focus on the Employee   Website designed for former, current, and    future employees   Diverse work environment   Enco...
Focus on the Investor   Investor friendly   Devotes an entire page to investors   Discloses financial information publi...
Focus on the Community   Great interaction with local communities   Education and driving safety   Annual fundraisers ...
Areas of Improvement                 • Express how cars are fuel efficient  Be Specific    • Make this information easily ...
Social Media          YouTube    Twitter               Facebook
YouTube   Simple and effective channel design   Good use of “Playlists” function   High quality videos   Many differen...
Considerations   Provide links in video description for more    detail
Considerations   Contact YouTube to find out cost of sponsored    videos when searching Ford
Twitter   Clean background design   Easy brand identification   Has numerous twitters for different products   Keep th...
Facebook   Maintains Ford logo   Over 440,000 likes   Provides links to their other websites   Allows fans to upload p...
Areas of Improvement   Open wall policy   Allows negative, inappropriate, and    unintelligible comments
Overview - Recommendations   Allow all web and social media pages to be    interconnected   Include some type of mission...
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Ford Motor Company - Social Media

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Ford Motor Company - Social Media

  1. 1. FORD MOTOR COMPANY Steven Perdoch Bryan Zanolini Adam Gradwell Madi Nestor
  2. 2. Research Protocol Analyzed various websites • Ford Corporate website • Facebook • Twitter • YouTube
  3. 3. Ford Corporate Website Attractive and warm looking Highlights exceptional products Catchy slogan Easy to navigate User-friendly Informative
  4. 4. Focus on Audiences Consumer Investor Ford Employee Community
  5. 5. Focus on the Consumer Highlights popular models on the home page Environmentally friendly Ford Showroom • Look at cars based on certain criteria • Comparison among different models
  6. 6. Focus on the Employee Website designed for former, current, and future employees Diverse work environment Encourages employees of all ages, cultures, ethnicities, and races Job search and career programs
  7. 7. Focus on the Investor Investor friendly Devotes an entire page to investors Discloses financial information publicly Provides contact information for different services
  8. 8. Focus on the Community Great interaction with local communities Education and driving safety Annual fundraisers Teamwork and unity Company and employees get involved
  9. 9. Areas of Improvement • Express how cars are fuel efficient Be Specific • Make this information easily accessible • Provide opportunity for cross-model New Features comparison • Mention social media websites Social Media • Facebook, YouTube, Twitter Mission • Devote a webpage for the mission Statement statement
  10. 10. Social Media YouTube Twitter Facebook
  11. 11. YouTube Simple and effective channel design Good use of “Playlists” function High quality videos Many different channels for individual products Links to Twitter and Facebook Easily recognizable
  12. 12. Considerations Provide links in video description for more detail
  13. 13. Considerations Contact YouTube to find out cost of sponsored videos when searching Ford
  14. 14. Twitter Clean background design Easy brand identification Has numerous twitters for different products Keep the main Ford Motor Company Twitter up to date and symmetric
  15. 15. Facebook Maintains Ford logo Over 440,000 likes Provides links to their other websites Allows fans to upload pictures and videos Extremely open and welcoming to users
  16. 16. Areas of Improvement Open wall policy Allows negative, inappropriate, and unintelligible comments
  17. 17. Overview - Recommendations Allow all web and social media pages to be interconnected Include some type of mission statement on the official Ford website Enable cross-model comparison Implement a policy to better monitor the Facebook page

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