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Percolate's Company Values

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We believe the only way to scale out Percolate is to distribute decision making out to the edges. That means we ask each and every person in the company to make decisions on behalf of the organization on a regular basis, without necessarily going to their manager to get advice or approval. Their guide instead must be the company’s culture. This values document is an attempt to officially record the values that we believe make Percolate great. Each value is paired with a question that anyone within Percolate could ask themselves to help them understand whether the decision they’re making is aligned with the company.

The rubric we used to write and judge these values is:

1) Enables someone actually make a decision in the moment: a question to ask yourself to know whether you’re living up to that value. An algorithm for making decisions.
2) Aimed at our constituents: employees, customers, and partners.
3) Something that someone can disagree with: generic values don’t help anyone understand anything.
4) Something that can fit in a picture frame or is tweetable: the goal is for these values to sit on a wall in every office around the world.

With that, here are the Percolate Values:

GROWING:
Startup = Growth. A startup isn’t determined by size; it’s a company fueled for growth. We must keep this spirit alive.

THOUGHTFUL BY DESIGN:
We aim for thoughtfulness in everything we do. This should be felt by colleagues, clients, and competition.

JUDGE PERCOLATE AGAINST PERCOLATE:
Know that everyone else has a lower bar than we do, never compromise.

SHIPPING > NOT SHIPPING:
Our orientation should always be towards delivery. Shipping, no matter how small, is always better than not.

OWNERSHIP:
You own this company. As we grow, it is your responsibility to ensure that we’re awesome. If it sucks, make it better.

CONSTANT QUESTIONING:
Asking ‘why?’ isn’t just for children. Being curious will make you and this company great.

FOCUSED ON SCALE, BUT WILLING TO DO THINGS THAT DON’T:
Sometimes the best way to reach scale in the long term is to do things that don’t in the short term.

LED BY PRODUCT:
Product is not just what we build, it’s the way we are. Everyone in the company should be thinking in, and building, products.

NOT JUST A JOB:
We want you to look back and feel that Percolate put your career on a new trajectory. You are proud, and you wouldn’t change a thing.

JUST:
At Percolate you are encouraged to run fast, be fearless, and work hard. If you make a mistake, let’s all learn from it.

What do you think? If you believe in our values and would like to come work with us, please get in touch.
percolate.com/jobs

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Percolate's Company Values

  1. Noah Brier and James Gross ValuesatPercolate
  2. Webelievetheonlywayto
 scalePercolateistodistribute decisionmakingouttothe edges.
  3. Thatmeansweaskeachand everypersoninthecompanyto makedecisionsonbehalfofthe organization…
  4. withoutnecessarilygoing
 totheirmanagertogetadvice
 orapproval.
  5. Instead,theirguidemustbe
 Percolate’sculture.
 Ourcultureisdefinedbyaclear setofvalues.
  6. Thisistherubricweusedto writeandjudgethesevalues:
  7. Criteria#1.Doesthevaluehelp someoneactuallymakea decisioninthemoment?
  8. Criteria#2.Doesthevalue positivelyimpactpeople (employees,clients,partners)?
  9. Criteria#3.Isthevalue somethingsomeonecan disagreewith?* *Genericvaluesdon’thelpanyoneunderstandanything.
  10. Criteria#4.Isthevalue tweetable?Willitfitinapicture frame?* *ThegoalisforthesevaluestositonawallineveryPercolate officearoundtheworld.
  11. Eachvaluemustanswerallfourquestions,aswell asprovideanyoneatPercolateaframeworktohelp themunderstandwhetherthedecisionthey’re makingisrightforthecompany.
  12. THESE ARE OUR VALUES
  13. #1 GROWING
  14. Startup=Growth.Astartup isn’tdeterminedbysize;it’sa companyfueledforgrowth.
 Wemustkeepthisspiritalive.
  15. Doesthisdecisionmoveus
 closertothecompany’smission andvision? Growing
  16. #2 THOUGHTFUL 
 BY DESIGN
  17. Weaimforthoughtfulnessin everythingwedo.Thisshould befeltbycolleagues,clients,
 andcompetition.
  18. Willthisinteractionleavethe personontheotherendfeelinglike Icaredeeplyabouttheirtime? Thoughtfulness by Design
  19. #3 JUDGE PERCOLATE AGAINST PERCOLATE
  20. Someoneelsemayhavealower barthanwedo. Nevercompromise.
  21. IswhatI’mdoingtrulyexceptionalor amIlettingitbewatereddownby outsideinfluences? Judge Percolate Against Percolate
  22. #4 SHIPPING > NOT SHIPPING
  23. Ourorientationshouldalways betowardsdelivery. Shipping,nomatterhowsmall, isalwaysbetterthannot.
  24. Areourclientsbetteroffwith
 thisdeliveryasitcurrentlystands thannotatall? Shipping > Not Shipping
  25. #5 OWNERSHIP
  26. Youownthiscompany.Aswe grow,itisyourresponsibility
 toensurethatwe’reawesome.
 Ifitsucks,makeitbetter.
  27. IfIwerethemajorityownerofthis company,wouldIstilldowhatI’m doing? Ownership
  28. #6 CONSTANT QUESTIONING
  29. Asking‘why?’isn’tjust
 forchildren.
 Beingcuriouswillmakeyou andthiscompanygreat.
  30. DoIunderstandthefirst principlesofthisproblemandcanI usethemtodesignabetter solution? Constant Questioning
  31. #7 FOCUSED ON SCALE, BUT WILLING TO DO THINGS THAT DON’T
  32. Sometimesthebestway
 toreachscaleinthelongterm 
 istodothingsthatdon’tin
 theshortterm.
  33. IfIlookbackonthisdecisioninthe futurewillIregretdoing somethingthatdidn’tscale? Focused on Scale but Willing to Do Things that Don’t
  34. #8 LED BY PRODUCT
  35. Productisnotjustwhatwe build,it’sthewayweare. 
 Everyoneinthecompany shouldbethinkingin,and building,products.
  36. CanIfindawaytoautomateor productizetheworkI’mdoing rightnow? Led by Product
  37. #9 NOT JUST A JOB
  38. Wewantyoutolookback
 andfeelthatPercolateputyour careeronanewtrajectory. 
 Youareproud,andyouwouldn’t changeathing.
  39. Doesthisdecisionmovemecloser towardsmypersonalmissionand vision? Not Just a Job
  40. #10 JUST
  41. AtPercolateyouareencouraged torunfast,befearless,andwork hard.Ifyoumakeamistake,let’s alllearnfromit.
  42. AmIactinginthebestinterestof thecompany’svalues? Just
  43. Whatdoyouthink? Ifyoubelieveinourvaluesand wouldliketocomeworkwith us,we’rehiring.* *https://percolate.com/jobs
  44. Percolate is the system of record for marketing. 
 Our technology helps the world's largest and fastest-growing elevate their brand, increase sales and increase marketing productivity. Want to learn more? Contact learn@percolate.com for more information or request a demo today at percolate.com/request-demo

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