Pepper Event Credentials, Oct 2009


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Pepper Event Credentials, Oct 2009

  1. 1. Pepper’s Event Credentials 25
  2. 2. Must fit Brand positioning Be Fresh; nobody likes clichés Be Organised (Witharmylikeprecision&have1chief) • • • WorkwithreliableSuppliers Do dry runs Always have a Plan B No Surprises (Client must know everything) • • • • What Pepper understands about Events 2626
  3. 3. From Business Roundtables at the Hyatt, Christmas parties at the Hilton, to product launches at City Gate; we have organised big and small events. What have we done? 27
  4. 4. Client: FLOW (Columbus Communications) Event: Planned & executed the Media Event and Cocktail Reception for the launch of The Americas Region Caribbean Optical–Ring System (ARCOS) Date: October 2007 Venue: The Grand Riviere Room, Marriott Hotel 2828
  5. 5. Coverage from all major print and electronic media including front page coverage on Business Guardian with feature story being Interview with Flow’s Chairman Brendan Paddick in week following the Event. 29
  6. 6. Client: Berger Paints Event: Planned & coordinated a Product Launch & Cocktail Reception two new products “Weather Proof Ultra” and “Royale Silk” Date: September 2008 Venue: The Carousel Room Banquet & Conference Centre, MovieTowne 3030
  7. 7. Dramatic entry on to the main stage from Eight foot by 5 foot can of Berger paint. Guests commented how interesting the launch event was with the messages communicated through a skit rather than through traditional methods. 31
  8. 8. Client: Youth Training Employment Partnership Programme (YTEPP) Event: Planned and executed the 20th Anniversary celebrations for The Youth Training Employment Partnership Programme Date: September 2008 Venue: VHL Resort and Spa, Lowlands, Tobago & Casablanca Room, Fiesta Plaza, MovieTowne 3232
  9. 9. Renowed speaker, Jeff Yalden’s unconventional in your face style; talking to the youth in their language and on their terms 33
  10. 10. Client: Tucker Valley Event: Planned and coordinated the media conference and cocktail reception for the launch of the Tucker Valley Farm Project Date: June 2008 Venue: Kapok Hotel & Crowne Plaza Hotel 3434
  11. 11. Exceptionally high media coverage received in print and electronic media 35
  12. 12. Client: Cancer Treatment Foundation (CTF) Event: Planned and implemented the Launch of the Cancer Treatment Foundation headed by Brian Lara (pro-bono) Date: October 2008 Venue: Queen’s Park Oval 3636
  13. 13. Excellent turn out of guests and media who all received miniature bats autographed by Brain Lara 37
  14. 14. Trinidad and Tobago Chamber of Commerce and Transparency International: Risk Management Strategies for Business Integrity (September 2006) Planned and implemented Trinidad and Tobago Chamber of Commerce and the National Training Agency – Career Fair 2005, 2006 and 2007 Event planner for and implementation of Columbus Communications (Flow) various staff functions including Staff Rally (500 persons), Annual Recognition Programme (2006/2007- 600 persons)/ Staff Rally 2008- 500 persons Organised various corporate events and media conferences for Columbus Communications (Flow) customers and stakeholders Planned and implemented Ministry of Sport & Youth Affairs Media Event • • • • • Planned and implemented events for Petrotrin in the areas of Sport and Culture for 200 persons Appointed PR Agency of record for Business Roundtable with the Government of Trinidad and Tobago for the Economist Intelligence Unit held in Trinidad on May 20th and 21st 2008 at the Hyatt Regency Planned and coordinated a mass sampling event at City Gate for Grace Porridge in June 2008 and executed post launch advertising campaign Planned and coordinated the launch of Grace Frozen Entrees at Veni Mange Restaurant in August 2008 and executed post launch advertising campaign Coordinated the cocktail reception for the opening of Intercommercial Bank Limited Port of Spain branch in April 2009 • • • • • Other Events 3838
  15. 15. The experience is the marketing. The best way to market any offering is with an experience so engaging that potential customers can’t help but pay attention - and pay up. - James H. Gilmore 4040