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From MIlano to Torino and Beyond

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The Negroni is a classic cocktail enjoying a long renaissance among bartenders and cocktail lovers around the world.

But what are the origins of this much loved aperitivo, and how has such a simple drink evolved over time? And how has a cocktail with such a commonly accepted birth managed to inspire such heated debate. For the first time in the USA, the world’s 3 pre-eminent experts on the Negroni will take you on the ultimate Negroni journey through both time and place. Luca Picchi, author of the authoritative history of the Negroni, will be joined by Giuseppe Gallo, award winning vermouth ambassador, and Mauro Mahjoub, a man so devoted to the Negroni he opened a bar named for the cocktail.

How did this drink evolve from the aperitivi of caffe' culture? What is the influence of the Milano-Torino and the Americano on the birth of the Negroni? Is the Negroni French or Italian? And how has the Negroni evolved in Europe and around the world? For the first time, authoritative Negroni research will be showcased, to coincide with Luca’s Negroni book being published, an event worthy of celebration. Join us on the ultimate Negroni journey, from the cafes of Turin and Milan in the 1860s, to the classic American Bars of Europe in the 1920s and 30s, and the Golden Age of La Dolce Vita, and see how today, the world’s best bartenders have left their mark on the Negroni around the globe. SALUTE!

GIUSEPPE GALLO

Published in: Education

From MIlano to Torino and Beyond

  1. 1. FROM MILANO TORINO AND BEYOND
  2. 2.        TEAM  ITALIA   THE  GOOD   FRANCESCO  LAFRANCONI   THE  BAD   LUCA  PICCHI     THE  UGLY     MAURO  MAHJOUB    
  3. 3. INFO  &  LINK     #TOTC2015            #MILANOTORINO          #BITTERLOVE                                        #THETRUTHABOUTVERMOUTH     www.Tales365.com       www.slideshare.net/peppegallo      
  4. 4. MI.TO  ITALIANO   •  THE  FIRST  EVER  ITALIAN  APERITIVO  ?   •  BITTER  CAMPARI  &  VERMOUTH  DI  TORINO   •  CREATION  OF  THE  AMERICANO   •  NEGRONI  FAMILY  TREE     •  AMERICAN  BITTER  LOVE   •  A  CLASSIC  ITALIAN  AROUND  THE  WORLD    
  5. 5. A new world of “aromatics” is created Ancient World Apothecary Medicine Aromatic Wines Aromatic Bitters Aromatic Spirits Aromatic " Liqueurs •  Herbal Liqueurs Campari Bitter •  Angostura •  Absinthe •  Gin •  Vermouth Martini & Rossi
  6. 6. CARPANO CORA CINZANO MARTINI GANCIA MARTELLETTI Etc. DOLIN NOILLY LILLET BYRR Etc. 1841 IN PIEMONTE
  7. 7. Milano – Torino Cocktail
  8. 8. Story & Tales of the AMERICANO
  9. 9. NEGRONI : French or Italian?
  10. 10. My  Old  Pal,  1878   1/3  Canadian  Club   1/3  Eyetalian  Vermouth   1/3  Campari  
  11. 11. AMERICAN  DREAMERS     Tony  Abou  Ganim  –  The  Modern  Mixologist     Jacques  Bezuidenhout  -­‐  The  Forgery  San  Francsico     Naren  Young  -­‐  Dante  Restaurant,  Brooklyn  NYC     Jeffrey  Morgenthaler-­‐  Clydes  Common  Portland     Vincenzo  Marianella  -­‐    Copa  de  Oro,  Santa  Monica     Gaz  Regan  (also  author  of  Negroni  book)  
  12. 12. Download  the  Tales  of  the   Cocktail®  Mobile  Web  App   for  iPhone,  Android  &   Blackberry!     Rate  this  seminar  and  leave   feedback      #TOTC2015    
  13. 13. SALUTE!

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