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Curso de Magento 1.9: Unidad Didáctica 02 Administracion Básica

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Administración básica de Magento 1.9

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Curso de Magento 1.9: Unidad Didáctica 02 Administracion Básica

  1. 1. Curso de Magento Unidad Didáctica 02 Administración Básica David Vaquero
  2. 2. Objetivos Conocer los componentes principales de Magento de la Administración
  3. 3. Índice de contenidos Introducción Recursos Principios de la venta Administración del Sitio Sitios, Tiendas y Vistas Configuraciones principales Requisitos legales
  4. 4. Introducción En la presente unidad veremos cómo obtener información sobre magento y cómo movernos por la configuración
  5. 5. Recursos Knowledge Base: http:// www.magentocommerce.com/knowledge-base Guías y consejos: http:// www.magentocommerce.com/resources/magento- user-guide Wiki: http://www.magentocommerce.com/wiki/ Foros: http://www.magentocommerce.com/boards Blog: http://magento.com/blog
  6. 6. Principios de la venta Atrae a los clientes: SEO Conecta con los clientes: diseña sitios agradables para que el usuario se quede Incrementa las ventas: haz promociones y haz que el contenido tienda a la compra Mejora el proceso de compra: facilita a los usuarios la compra calculando los precios e impuestos en su país Retén a los clientes: con las promociones y los boletines haces que los clientes quieran volver Contenidos de calidad: crea contenidos de calidad sobre los productos: revisiones, comentarios, útiles para los usuarios
  7. 7. Administración del Sitio Login: http://127.0.0.1/magento/admin con los datos introducidos en la instalación si tienes algún fallo de acceso es porque no has realizado correctamente la instalación, vuelve a empezar
  8. 8. Administración del Sitio Message: mensajes del sistema Dashboard: panel del control Sales: ventas Catalog: Catálogo de productos Mobile: Creación de aplicaciones para móviles de tienda Customers: Clientes Promotions: Promociones Newsletter: boletines CMS: gestor de cotenidos Reports: informes System: configuración global
  9. 9. Sitios, Tiendas y Vistas Sitios Web: permite la generación de distintos sitios web con contenidos que faciliten la venta de productos Tiendas: permiten la generación de distintas tiendas especializadas por categorías de producto Vistas (store views): Permite la generación de distintas vistas por idioma de una tienda
  10. 10. Sitios, Tiendas y Vistas Para gestionar los distintos sitios, tiendas y vistas necesitamos ir a System->Manage Stores Cada tipo tiene su propio botón de crear uno nuevo Luego podremos relacionar los sitios, tiendas y vistas de manera unificada Primero configuramos un sitio, luego las tiendas del sitio y luego las vistas por idioma
  11. 11. Sitios, Tiendas y Vistas Cada tienda debe disponer una categoría principal para organizar todo el catálogo La categoría puede añadirse desde : Catalog->Manage Categories Add Root Category
  12. 12. Sitios, Tiendas y Vistas Cada tienda puede disponer de varias vistas de idioma Darlas de alta desde System- Manage Stores Create Store View
  13. 13. Configuraciones principales Configuraciones globales: System->Configurations- >General Locale Options: idioma, primer dia de la semana, días de fin de semana Countries options: País por defecto, paises permitidos en la venta, código postal opcional, países de la UE States Options: países con provincias o estados Store information: nombre, tlf, país, CIF, dirección de contacto
  14. 14. Configuraciones principales Configuraciones Divisa: System->Configurations- >Currency Setup currency Options: divisa base, divisa predefinida, divisas permitidas scheduled import settings: configuraciones sobre el servicio de actualización de divisas, para hacer los cálculos sobre cotizaciones por divisa respecto a la divisa base webservicex: tiempo de respuesta sobre cotización
  15. 15. Configuraciones principales Configuraciones Envíos: System- >Configurations->Shipping settings Origin: origen de los envíos Options: mútiples direcciones de envío a clientes, número máximo de artículos por dirección múltiple
  16. 16. Configuraciones principales Configuraciones Emails: System- >Configurations->Store Email Addresses Contact Sales Representative Customer support Custom Email1 Custom Email2
  17. 17. Configuraciones principales Configuraciones Formulario Contacto: System->Configurations- >Contacts Contact us: permitido o no Email options: configuraciones del email enviado
  18. 18. Requisitos legales Cookies System->Configuration->General->Web Cookie Session Management timeout, path, domain, http only, cookie restriction mode CMS->Static Blocks->Cookie Restriction notice Sirve para indicar que se usa o no Google Analitics cookies PCI: Payment Card Industry: https://www.pcisecuritystandards.org/merchants/index.php Política de Privacidad CMS->Pages->Manage Content Privacy Policy, click, Content Editar contenido
  19. 19. Licencia y Financiación Este curso ha sido financiado por el Ayuntamiento de Vitoria-Gasteiz La licencia de la presentación el CC- BY-SA-NC 3.0 registrada a nombre de David Vaquero Santiago http://creativecommons.org/licenses/ by-nc-sa/4.0/

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