Sse gaming steep_group6_a_2011

454 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
454
On SlideShare
0
From Embeds
0
Number of Embeds
23
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Sse gaming steep_group6_a_2011

  1. 1. STEEP-analysis<br />The puzzle of the macroenvironment<br />Group 6A<br />Media Management 2304<br />
  2. 2. Steep-analysis<br />Social<br />Technological<br />Economic<br />Environmental<br />Political<br />Finding opportunities and threats in a new environment<br />
  3. 3. GDP-growth rate<br />Inflation<br />Interest rate<br />Unemployment<br />Purchasing power<br />Labor cost<br />Currency exchange rate<br />www.netmba.com/strategy/past<br />Main economicfactors<br />
  4. 4. “Casual games are video games developed for the mass consumer, even those who would not normally regard themselves as a ‘gamer.’”<br />http://archives.igda.org/casual/IGDA_Casual_Games_White_Paper_2008.pdf<br />CasualGaming Industry<br />
  5. 5. Fundamental indicator reveling the tendency of the economic development <br />Defines the attractiveness of the economy<br />GDP-growth rate describes the business cycle stage<br />Indirect effects on casual gaming industry<br />Most casual games are “free” and hence GDP is not directly related to casual gaming industry. However, a too low GDP indicates that people can’t purchase the casual game equipment<br />GDP-Growth Rate<br />
  6. 6. Casualgamingindustry = low-involvementpurchase (high involvementproduct)<br />No biginvestments for developing the casual games  inflation/interest rate not influencial<br />“Price wars: the price for downloadable PC games decreases, with $6.99 becoming the new industry standard” <br />http://www.slideshare.net/alawar/the-state-of-the-casual-<br />games-industry-in-2009-market-trends-and-opportunities<br />Inflation/Interest Rate<br />
  7. 7. With unemploymentspeople play more<br />http://stuffunemployedpeoplelike.com/2009/06/02/92-playing-casual-games-until-their-hands-cramp/<br />Due to unemployment, peoplehavemore time to play, hence the demandshouldincrease. However, the demand for casual game equipmentshoulddecrease. <br />Unemployment<br />
  8. 8. Unemploymenteffects the purchasing power<br />Severalcasual games are for free demand of basic games should not be effecteddue to lack of income<br />Purchasing of extrasshould<br />decrease  effecting the <br />industry<br />With higherpurchasing power,<br />peoplecanspendmoremoney<br /> on casual game equipment<br />Purchasing Power<br />
  9. 9. Laborcoststands for a majority of total cost in casualgamingindustry<br />Industry demandsknowledgable, specialist people<br />Shortage of peopleavailable to work in the industry<br />http://www.sudesca.org/green-economics/the-games-industry-<br />casual-and-serious-reasons-for-continued-growth/<br />Since the casualgamingindustry is labor intensive and it requiresspecificknowledge, the industryshould be highlyeffected by the laborcost. <br />LaborCost<br />
  10. 10. International market<br />Products of export<br />Extras and equipment is payed with localcurrency and bought on local markets<br />Currencyexchange rate effects the industry – revenues, profitability and attractiveness in general<br />Currency exchange rate<br />
  11. 11. ”Seeing that mostcausal games are free or inexpensive for customers to use, the economicfactorssuch as GDP and interest rates, should not have as muchimpact as in mostotherindustries. However, factorssuch as unemployment rate and laborcost are importanteconomicfactors in the casualgamingindustry”<br />Conclusion<br />
  12. 12. www.netmba.com/strategy/past<br />http://archives.igda.org/casual/IGDA_Casual_Games_White_Paper_2008.pdf<br />http://www.slideshare.net/alawar/the-state-of-the-casual-games-industry-in-2009-market-trends-and-opportunities<br />http://stuffunemployedpeoplelike.com/2009/06/02/92-playing-casual-games-until-their-hands-cramp/<br />http://www.sudesca.org/green-economics/the-games-industry-casual-and-serious-reasons-for-continued-growth/<br />Reference<br />
  13. 13. Thank you!<br />

×