Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Product Tank Jakarta - Communication

153 views

Published on

How communication from product goal should be built and derived into team then into personal team goal, and how it should be connected to people outside the team in order to managed our user and customer expectation.

Published in: Technology
  • Be the first to comment

Product Tank Jakarta - Communication

  1. 1. Product Tank Jakarta Meetup “Communication” September, 2017 http://ishaam.com | http://medium.com/happytech
  2. 2. Artanto “Pepe” Ishaam Scrum Master, HappyFresh 6 Scrum team 48 team member 212 sprint 168 increment (version) delivered http://ishaam.com | http://medium.com/happytech
  3. 3. Problem Familiar with this question? • When this feature will be released? • Why my feature request isn’t in priority for this sprint? • Why we need to build this feature? is it worth it? • Changes? what? why? how dare you? my campaign, oh no! http://ishaam.com | http://medium.com/happytech
  4. 4. Investigation Stakeholder/ User / Customer (2) Engineers Designer UX Researcher Product Owner Development Team (1) http://ishaam.com | http://medium.com/happytech
  5. 5. 90% Product Tank audiences understand (no confusion, etc). Success Metrics % http://ishaam.com | http://medium.com/happytech Solving (1) and (2) (1): Product Owner - Development Team (2): Product Owner - External Team Goal
  6. 6. How about this? Hey, • Do this • Do this (2) • Do this (3) Then, you’ll see the result. http://ishaam.com | http://medium.com/happytech
  7. 7. Our Ammunition % Problem Investigation Goal Success Metrics http://ishaam.com | http://medium.com/happytech
  8. 8. Product % Product Owner % Epic (1) % Epic (2) % % Priority (Descending) Priority (Descending) (Supporting) (Supporting) Organisation % (Supporting) http://ishaam.com | http://medium.com/happytech Product Owner (2) % Epic (1) % Epic (2) % (Supporting) (Supporting)
  9. 9. Example Product % Increase transaction Monthly number of transaction Increase order completed Increase promotion usage % Monthly number of order completed % Monthly number of order using promotion Product Owner (1) Product Owner (2) (Supporting) (Supporting) New on boarding screen New promotion label http://ishaam.com | http://medium.com/happytech
  10. 10. Backlog % % % PO % Sprint Goal SPRINT PLANNING REVIEW RETROSPECTIVE DAILY SCRUM DT (1) DT (2) DT (3) SM Task PO SMDT http://ishaam.com | http://medium.com/happytech
  11. 11. Problem Familiar with this question? • When this feature will be released? • Why my feature request isn’t in priority for this sprint? • Why we need to build this feature? is it worth it? • Changes? what? why? how dare you? my campaign, oh no! http://ishaam.com | http://medium.com/happytech
  12. 12. Answer (1) DT (1) Sprint Goal % Product Owner % Product % Organisation % http://ishaam.com | http://medium.com/happytech
  13. 13. Problem Familiar with this question? • When this feature will be released? • Why my feature request isn’t in priority for this sprint? • Why we need to build this feature? is it worth it? • Changes? what? why? how dare you? my campaign, oh no! http://ishaam.com | http://medium.com/happytech
  14. 14. Backlog % % % PO PLANNING REVIEW RETROSPECTIVE SPRINT % Task Sprint Goal DT (1) PO SM DAILY SCRUM DT (2) DT (3) SM DT S PO - Design sprint - Design thinking - Lean - etc % S PO %SM - What comes into the sprint?* http://ishaam.com | http://medium.com/happytech *Add docs if needed S SM PO - Any changes? % S SM PO - What released soon?* %
  15. 15. Backlog % % % PO PLANNING REVIEW RETROSPECTIVE SPRINT % Task Sprint Goal DT (1) PO SM DAILY SCRUM DT (2) DT (3) SM DT S PO - Design sprint - Design thinking - Lean - etc % S PO %SM - What comes into the sprint?* http://ishaam.com | http://medium.com/happytech *Add docs if needed S SM PO - Any changes? % S SM PO - What released soon?* %
  16. 16. Problem Familiar with this question? • When this feature will be released? • Why my feature request isn’t in priority for this sprint? • Why we need to build this feature? is it worth it? • Changes? what? why? how dare you? my campaign, oh no! http://ishaam.com | http://medium.com/happytech
  17. 17. Are we missing something? http://ishaam.com | http://medium.com/happytech
  18. 18. Measurement http://ishaam.com | http://medium.com/happytech
  19. 19. Our Ammunition % Problem Investigation Goal Success Metrics Measurement http://ishaam.com | http://medium.com/happytech
  20. 20. Backlog % % % PO PLANNING REVIEW RETROSPECTIVE SPRINT % Task Sprint Goal DT (1) PO SM DAILY SCRUM DT (2) DT (3) SM DT S PO - Design sprint - Design thinking - Lean - etc % S PO %SM S SM PO - What comes into the sprint? - Any changes S SM PO - What released soon? http://ishaam.com | http://medium.com/happytech % %
  21. 21. Summary % 1. Check your ammunition 2. Make your team aligned (see before page) 3. Prepare some docs if needed http://ishaam.com | http://medium.com/happytech
  22. 22. Let measure our talk goal! http://ishaam.com | http://medium.com/happytech
  23. 23. Goal Success Metrics Solving (1) and (2) (1): Product Owner - Development Team (2): Product Owner - External Team 90% Product Tank audiences understand (no confusion, etc) % http://ishaam.com | http://medium.com/happytech
  24. 24. Thank you! http://ishaam.com | http://medium.com/happytech ishaam.com medium.com/@pepeishaam linkedin.com/in/pepeishaam

×