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Modern Recruiters Guide to Twitter nov 13

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How to use twitter to attract and source talent.

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Modern Recruiters Guide to Twitter nov 13

  1. 1. THE MODERN RECRUITER’S GUIDE TO TWITTER Presented by Carmen Hudson Principal Consultant, Recruiting Toolbox Presented to Search Wizards November, 2013
  2. 2. ABOUT ME
  3. 3. TWITTER IS A LOT LIKE HOT YOGA 1 It’s a hot mess 2 But, it’s good for you 3 You get better the more you do it
  4. 4. FEAR IS RATIONAL Intellectual Capital Productivity Security
  5. 5. LINKSTERS SEND 110 TEXT MESSAGES A DAY HOW WE COMMUNICATE Not only are we using different tools to communicate, the way we communicate is changing. Brevity, casual language and visual aids are valued over wordy, formal communications. And, studies show that “Linksters” think very differently about privacy, freedom of speech and information transparency.
  6. 6. DON’T BE SCURRED Harvard Business Review Any organization can get lucky and have a single successful implementation of social media. Social leaders, on the other hand, build collaborative capability through a learning process that starts with understanding their current attitude and taking the steps required to building confidence and trust. This turns a single social media success into a sustained source of competitive advantage.. The Social Organization How to Use Social Media to Tap the Collective Genius of Your Customers and Employees By Anthony J. Bradley and Mark P. McDonald Harvard Business Review Press, October 2011
  7. 7. WHAT IS TWITTER? 01 Persona 04 Media 02 05 Person 03 Company Product 06 Event
  8. 8. TWITTER FOR EMPLOYER BRANDING JOBS Post jobs, feature hot jobs, video previews, just don’t spam your followers with constant job tweets. Ask for the Retweet INFORM Think beyond your website to keep candidates and clients informed about your successes, your process, your team ENGAGE | LEARN Your fans want to hear from you – they will consume anything new, original, interesting or funny ADVERTISE Target potential candidates and clients through Twitter’s relatively new advertising platform.
  9. 9. TWITTER FOR CONNECTING JOBS Twitter is a great place to post a few jobs, but ensure that existing employees retweet them for maximum effectiveness INFORM Custom design a Twitter background aligns to your employer brand, and that gives your followers additional information about your company. Your Twitter page should drive candidates to ENGAGE | LEARN Use the status updates to engage your network. Join the conversation by @ replying and retweeting. Organize using lists and favorites MAKE IT PERSONAL Follow back, retweet and use @ replies to engage and grow followers. Use first names. Don’t forget to thank, congratulate, share and have a good time
  10. 10. TWITTER FOR SOURCING JOBS Post jobs and engage your followers. Think of Twitter as the place to post your “Hot Jobs” SOURCE Twitter users often do not overlap with LinkedIn users. Twitter profiles – even inactive ones – are a great source of passive candidates ENGAGE | INFORM Twitter is one of the best places to keep up with industry trends and learn from experts. Direct your followers to internal and external content FIND Grow your network through targeted Twitter advertising,
  11. 11. site:twitter.com tweets ("software developer" | "software engineer") (ebay | dropbox | yahoo) (san francisco) -intitle:jobs -recruiter
  12. 12. site:twitter.com inurl:lists inurl:(apple) intitle:(employees | team)
  13. 13. site:twitter.com inurl:lists inurl:(apple) intitle:(employees | team)
  14. 14. FIND & FOLLOW MEETUP Meetups are informal gatherings organized around topic, profession, or event. Search for group members or consider sponsoring a meetup. QUORA Quora is a Q&A site edited and organized by users. The site has over 500,000 registered users. HIGHLIGHT Highlight is a gpsenabled mobile app that allows you to see who’s nearby. SLIDESHARE 16 Million users upload presentations to slideshare – find experts on any topic, follow brands, share documents.
  15. 15. KEEPING UP KEEPING TRACK HOOTSUITE: MY SECRET WEAPON Manage almost all of your social media activities from one dashboard. Pre-schedule tweets and status updates. Instantly post to all of your social media properties. Track followers and fans, and measue the results. .
  16. 16. LET’S CONNECT E carmen@recruitingtoolbox.com LI http://www.linkedin.com/in/carmenhuds on/ T @peopleshark W www.recruitingtoolbox.com S http://www.slideshare.net/Peopleshark

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