EleftheriosHatziioannou Nathaniel  Hansen
MEETING TONY HSIEHCEO OF ZAPPOS
PASSIONATE TEAMNOT JUST AN AGENCY
NEW ROLES HAVE EMERGEDTHE SOCIAL MEDIA MANAGER          R&D              Prospects      PR                             Cus...
ORGANIZEYOUR SOCIAL MEDIA ENGAGEMENT
#SOCIAL MEDIA POLICY
UNDERSTAND YOUROWN BUSINESS FIRST
IT`S A LONG-TERM PROCESS
GET THERESTEP-BY-STEP!                                  WIN                        LEARN /                        ADAPT   ...
TAP INTO THEWORLD WIDE MIND
GATHER AND STRUCTURE DATA VIASOCIAL INTELLIGENCE
IDENTIFY THEINFLUENCERS
WHAT DO YOU WANT TO DO INSOCIAL BUSINESS?                            Sales/             ProductionR&D                     ...
SELECT PLATFORMSLESS CAN BE MORE             BRAND FIT           TARGET GROUP            INFLUENCER              REACH
SIZE DOESN`T ALWAYS MATTER#KPIs
#VIEWS                     #SUBSCRIBERS    #MENTIONS                           #LIKES  #COMMENTS                        SH...
WHO DELIVERSQUALITY CONTENT
INTO QUALITY CONTEXT
A THOUSAND TRUE FRIENDS
USE TOOLS TO SIMPLIFYYOUR WORK/LIFE
ADJUST MESSAGETO WHEREVER YOU ENGAGE
WHAT YOU SHOULD BE.AND WHAT NOT!
CONNECT THE DOTS IN AHOLISTIC SYSTEM         Social Engagement         Support   Customer             Community           ...
How to become a brand among friends
How to become a brand among friends
How to become a brand among friends
How to become a brand among friends
How to become a brand among friends
How to become a brand among friends
How to become a brand among friends
How to become a brand among friends
How to become a brand among friends
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How to become a brand among friends

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This presentation was held in Istanbul (Dec 8). At this 90 min workshop we trained marketing professionals and decision makers on how to become a brand among friends.

Take a look and find out how you can make it happen by applying five simple steps: Listen, Build Strategy, Enter/Act, Learn/ Adapt, Lead/ Win.

Businesses don`t make customers happy. People do!

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How to become a brand among friends

  1. 1. EleftheriosHatziioannou Nathaniel Hansen
  2. 2. MEETING TONY HSIEHCEO OF ZAPPOS
  3. 3. PASSIONATE TEAMNOT JUST AN AGENCY
  4. 4. NEW ROLES HAVE EMERGEDTHE SOCIAL MEDIA MANAGER R&D Prospects PR Customers Marketing Social Media Key Influencers Sales Manager HR Stakeholders Legal Competitors PM
  5. 5. ORGANIZEYOUR SOCIAL MEDIA ENGAGEMENT
  6. 6. #SOCIAL MEDIA POLICY
  7. 7. UNDERSTAND YOUROWN BUSINESS FIRST
  8. 8. IT`S A LONG-TERM PROCESS
  9. 9. GET THERESTEP-BY-STEP! WIN LEARN / ADAPT ENTER / ACT BUILD YOUR STRATEGYLISTEN
  10. 10. TAP INTO THEWORLD WIDE MIND
  11. 11. GATHER AND STRUCTURE DATA VIASOCIAL INTELLIGENCE
  12. 12. IDENTIFY THEINFLUENCERS
  13. 13. WHAT DO YOU WANT TO DO INSOCIAL BUSINESS? Sales/ ProductionR&D Marketing (Mass ServiceOpen Social Customizatio CustomerInnovation Commerce/ n Service 2.0Community Group Prosumer) Buying
  14. 14. SELECT PLATFORMSLESS CAN BE MORE BRAND FIT TARGET GROUP INFLUENCER REACH
  15. 15. SIZE DOESN`T ALWAYS MATTER#KPIs
  16. 16. #VIEWS #SUBSCRIBERS #MENTIONS #LIKES #COMMENTS SHARE OF VOICE #REVIEWS #QUESTIONS ANSWERED#FANS/ FOLLOWERS RATIO OF POSITIVE/ NEGATIVE FEEDBACK
  17. 17. WHO DELIVERSQUALITY CONTENT
  18. 18. INTO QUALITY CONTEXT
  19. 19. A THOUSAND TRUE FRIENDS
  20. 20. USE TOOLS TO SIMPLIFYYOUR WORK/LIFE
  21. 21. ADJUST MESSAGETO WHEREVER YOU ENGAGE
  22. 22. WHAT YOU SHOULD BE.AND WHAT NOT!
  23. 23. CONNECT THE DOTS IN AHOLISTIC SYSTEM Social Engagement Support Customer Community SALES

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