Frocomm 2012 - We all have influence somewhere - Jodee RIch

954 views

Published on

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
954
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • AU Table
  • TS: Formatting
  • TS: Formatting, colors
  • Frocomm 2012 - We all have influence somewhere - Jodee RIch

    1. 1. Frocomm 2012 We all have Influence Somewhere: The next great Social Media transformation Jodee Rich CEO PeopleBrowsrPeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 1
    2. 2. “A PC on every desktop in every home”PeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 2
    3. 3. PeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 3
    4. 4. Social Media Strategy LISTEN ENGAGE INFLUENCE AMPLIFYPeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 4
    5. 5. Social Media Stats 10,000 posts/second Over 10 Billion Conversations- 1% Gold 100% Real Millions of Small related NetworksPeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 5
    6. 6. BIG PICTURE Human Socialization Swinging through the trees…PeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 6
    7. 7. BIG PICTURE Emerging from the jungle with Language…PeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 7
    8. 8. BIG PICTURE Thousands of years later we wrote it down…PeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 8
    9. 9. BIG PICTURE PCs, the internet, mobile phones, GPS have come together to enable a vast distributed data network of collective memoryPeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 9
    10. 10. BIG PICTURE A collective stream of intelligence…PeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 10
    11. 11. Little Brother Connected Little Brothers will be a higher intelligence than Big BrotherPeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 11
    12. 12. Little BrotherPeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 12
    13. 13. An Inverted Orwellian Revolution Little Brother has access to vast amounts of dataPeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 13
    14. 14. Social Vectors SENTIMENT BREAKING TRENDS RELEVANCE INFLUENCE CONNECTEDNESS TRUST PERSONAPeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 14
    15. 15. Evolution of Influence 2009 number of Followers 2010 Followers and Engagement (RTs, @Replies) 2011 most number of Friends talking about the topicPeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 15
    16. 16. Cartoon Deck – Viral Influence http://bit.ly/hFltVpPeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 16
    17. 17. Why did #QantasLuxury go negative?PeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 17
    18. 18. Why did #QantasLuxury go negative? Full Blog PostPeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 18
    19. 19. SOCIAL VECTORS Find Community Champions Architect | Blogger | Cat Lover | Celebrities | CEO | Coffee Lovers | Comcast | Comedy | Cool Brands | Dancers | Dating | Doctor | Dog Lovers | Engineer | Extreme Sports | Finance | Food | Lawyer | Marketing | Mommy Bloggers | Musician | News | Photography | Politics | Religion | Reporter | Social Media | Sport | Travel | VIP | Wall St | Wine Lovers People are 300% more likely to engage when properly targetedPeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 19
    20. 20. SEARCH Search Topics, Locations, Communities Hyper-target your search: 1. Select a community 2. Location 3. Topic Create your own Community out of Bio keywords, specific users, or mentioned HashtagsPeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 20
    21. 21. CASE STUDIES TV Analytics Social TV Analytics will eventually replace Nielsen as the primary data used by Media Buyers…. Here’s Why…PeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 21
    22. 22. CASE STUDIES Objectives Replace Nielsen rating system with Social Media Data Identify TV Show preferences of the Social Audience Implement traditional ratings with Social Data to achieve more accurate resultsPeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 22
    23. 23. CASE STUDIES The Test Case Filter Social mentions of 900 major TV Shows in the United States Communities Composed of Social Media Users related by their AffinitiesPeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 23
    24. 24. CASE STUDIES The Solution TV Show Identification Search beyond exact Show Titles AKAs Typos Characters Names Actors Names House OR Gregory House OR GregoryHouse OR Doctor House OR DoctorHouse OR DrHouse OR Dr House OR Doctor Cuddy OR DoctorCuddy OR DrCuddy OR Lisa Cuddy OR Hugh Laurie OR ….PeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 24
    25. 25. CASE STUDIES The Solution TV Show Identification Filter out noise and irrelevant results Contextual Proximity Exclusions NOT the house OR my house OR your house OR *s house OR this house OR that house OR cleaning OR for sale OR buying OR sold OR bought OR dog house OR our house OR full house OR fire OR leave OR party OR white OR …PeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 25
    26. 26. CASE STUDIES The Solution Communities Identify demographics through Declared Age Marital Status Profession Followers of account Under18 = (student OR freshman OR junior OR senior) AND (list of 18K high schools) OR in high school OR I’m 6- 17 years old OR I’m a teenager OR student of (high schools) OR studying for the ACTs OR learning to drive OR I want a fake ID OR …PeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 26
    27. 27. CASE STUDIES Data Size Total number of TV Show mentions since January 2011 30 MillionPeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 27
    28. 28. CASE STUDIES Data Size Number of people in each Community Community # Observed Community # Observed Under 18 1,615,107 $100k+ HHI 346.537 19-24 412.479 Allergy sufferers 134.585 25-35 1,636,156 Tech 5,111,413 Moms 370,762 Adventure + Tech 1,673,600 Heavy Searcheru. 18 132,231 Active Investors 5,127 Outdoor Heavy Searchers 19-24 40,980 139,121 Adventurers Heavy Searchers 25-35 201,238PeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 28
    29. 29. CASE STUDIES TV Shows Analytics TV Show: 60 MinutesPeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 29
    30. 30. CASE STUDIES TV Shows Analytics Community: Under 18PeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 30
    31. 31. CASE STUDIES Network TEN Breakfast Show At 4am… The Breakfast team explore what was trending last night Generate Action Analytics on the fly around the topic Select relevant tweets to display Generate online and broadcasting graphicsPeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 31
    32. 32. CASE STUDIESPeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 32
    33. 33. We All Have Influence Somewhere Our main Influencers are everyday people and networks of friends. Small Close Networks of normal people are the Rock Stars of Influence.PeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 33
    34. 34. Kred Measurable Influence Influence Outreach Community-Based Offline Accomplishments Transparent Interests and AffinitiesPeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 34
    35. 35. KRED What Is Kred? Kred is Measurable Influence Kred measures Influence and Outreach in communities connected by interests and affinities. We sift 1,000 days of data, billions of tweets and keywords, topics, hashtags and personal connections to calculate Kred. Influence Measures the ability to inspire action from others like retweeting, replies or new follows Outreach Measures generosity and rewards actions like engagement and willingness to spread a messagePeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 35
    36. 36. KRED Kredentials Identity ArchivePeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 36
    37. 37. KRED Recent Activity The only transparent influence measurement A record of every interaction, a full view of anyone’s social presence Post and earn points directly from their Recent ActivityPeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 37
    38. 38. KRED CommunityKred Select a community, see its Kred and discover its top Influence and Outreach leadersPeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 38
    39. 39. South Carolina PrimaryPeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 39
    40. 40. Micro Influence sxsw.kred.comPeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 40
    41. 41. Micro Influence pepsisxsw.kred.comPeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 41
    42. 42. Micro Influence frocomm.kred.comPeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 42
    43. 43. Brand Health Historical ReportPeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 43
    44. 44. Brand Health Historical ReportPeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 44
    45. 45. Brand Health Weekly ReportPeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 45
    46. 46. Kred API Identity Archive API Returns for any @name: Top Communities Replies Received #Hashtag Cloud @Name RT @Name Cloud # of @Names Mentioned by Links Posted @Name @Names Mentioned by Word Cloud @Name Replies Sent Friend and Follower CountPeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 46
    47. 47. We All Have Influence Somewhere Small Close Networks of normal people are Web 3.0….. PeopleWebPeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 47
    48. 48. WEB 3.0 PEOPLEWEB The Social Web is controlled by Three PlayersPeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 48
    49. 49. WEB 3.0 PEOPLEWEB The Social Web is controlled by Three Players… One Player has over 90% market sharePeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 49
    50. 50. WEB 3.0 PEOPLEWEB The Social Web is controlled by Three Players… One Player has over 90% market share A Billion UsersPeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 50
    51. 51. WEB 3.0 PEOPLEWEB The Social Web is controlled by Three Players… One Player has over 90% market share A Billion Users ClosedPeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 51
    52. 52. WEB 3.0 PEOPLEWEB The Next Ten Years…. Option A Closed More clicks inside the container than out Email Pics IM Banking Jobs…..PeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 52
    53. 53. WEB 3.0 PEOPLEWEB The Next Ten Years…. Option A Option B Closed Open More clicks inside the Diverse container than out Email Pics IM Banking Jobs…..PeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 53
    54. 54. WEB 3.0 PEOPLEWEB Problems to Solve for Developers Networks Enterprise & End Users Government I want to Container Connectivity Access control my own Connectivity data Access Rapid Build Standards I want to monetise my Standards Access Collaboration own data Attach Standards I want to merge Metadata and filter networksPeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 54
    55. 55. Swinging through the trees…Language evolved …The Internet became an Open PeopleWeb http://slidesha.re/fro12kred @WingDude JodeeRich@PeopleBrowsr.comPeopleBrowsr Frocomm 2012 - Jodee Rich CEO | PeopleBrowsr 55

    ×