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PeopleBrowsr’s Brief Cartoon Study of Social Influencers 1
A Brief Cartoon Study of Social
Influencers
2006 – 2015
Originally Commissioned by PeopleBrowsr for the
AdAge Digital Conference 2011
Updated September 2015
Illustrations by: Adam Long
PeopleBrowsr’s Brief Cartoon Study of Social Influencers 2
What is an Influencer?
Throughout Human History, “An Influencer” has
been a person who can effect change within a
particular Community or change the course of an
Event in time through information sharing…
They are cool dudes who inspire us to do things.
PeopleBrowsr’s Brief Cartoon Study of Social Influencers
2009 Influencer: Most Friends
3
PeopleBrowsr’s Brief Cartoon Study of Social Influencers
2010 Influencer: Engaged Friends
4
PeopleBrowsr’s Brief Cartoon Study of Social Influencers
2011 Influencer: Contextual Relevance
5
PeopleBrowsr’s Brief Cartoon Study of Social Influencers 6
“Influencers are good at…”
PeopleBrowsr’s Brief Cartoon Study of Social Influencers
Engaging in Conversation
7
PeopleBrowsr’s Brief Cartoon Study of Social Influencers 8
Complimenting
PeopleBrowsr’s Brief Cartoon Study of Social Influencers 9
Sharing
PeopleBrowsr’s Brief Cartoon Study of Social Influencers 10
A Brief Cartoon Review
We used the PeopleBrowsr Datamine and
Analytics with human review to share a comic
illustration of influencers across social streams…
2006 - 2011
PeopleBrowsr’s Brief Cartoon Study of Social Influencers 11
Bringing Influence to New Media
Solis Launches His Blog
2006
PeopleBrowsr’s Brief Cartoon Study of Social Influencers 12
Paying for Influencers
More On: Yelping For Dollars
2006
PeopleBrowsr’s Brief Cartoon Study of Social Influencers 13
Consumers as Industry Influencers
Bye, Bye Beacon
2007
PeopleBrowsr’s Brief Cartoon Study of Social Influencers 14
Mommy Bloggers Rise Up
Mommy Motrin: Watch The Video
2008
PeopleBrowsr’s Brief Cartoon Study of Social Influencers 15
Celebrity Power
Kutcher vs. CNN: Full Story
2009
PeopleBrowsr’s Brief Cartoon Study of Social Influencers 16
Employee Influencers
Meet the Pranksters
2009
PeopleBrowsr’s Brief Cartoon Study of Social Influencers 17
The Ultimate Social Network Influencer
Zuckerberg: Privacy is Dead
2010
PeopleBrowsr’s Brief Cartoon Study of Social Influencers 18
Little Brother vs Big Brother
Influence of WikiLeaks: Regulation vs Free Speech
2010
PeopleBrowsr’s Brief Cartoon Study of Social Influencers 19
Influencer Perks
Free Ticket Details
2010
PeopleBrowsr’s Brief Cartoon Study of Social Influencers 20
Influencers Battling for Audience
Calacanis FTW: Motivation to sue
2010
PeopleBrowsr’s Brief Cartoon Study of Social Influencers 21
Fortune 500 CMO as an Influencer
See the Cowboy in Action
2010
PeopleBrowsr’s Brief Cartoon Study of Social Influencers 22
Power Influencers
2011
PeopleBrowsr’s Brief Cartoon Study of Social Influencers 23
The King of Influence
2013
PeopleBrowsr’s Brief Cartoon Study of Social Influencers 24
The Queen of Influence
2013
PeopleBrowsr’s Brief Cartoon Study of Social Influencers 25
The Theory of Influence
2013
PeopleBrowsr’s Brief Cartoon Study of Social Influencers 26
The Power of Influence
2013
PeopleBrowsr’s Brief Cartoon Study of Social Influencers 27
Youtube Influencers
2013
PeopleBrowsr’s Brief Cartoon Study of Social Influencers 28
Snapchat Influencers
2013
PeopleBrowsr’s Brief Cartoon Study of Social Influencers 29
Instagram Influencers
2013
PeopleBrowsr’s Brief Cartoon Study of Social Influencers 30
Find out how much influence you
have!2015

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