Cloud computing is a general concept that incorporates software as a service(SaaS), web2.0 and other recent well-know technology trends in which the common theme is satisfying the increasing computing needs of the users while reducing costs.
There is a move towards purchasing software as a service (SaaS) rather than buying and hosting the application internally. Industry researcher International Data Corp. says that the worldwide sales of public IT Cloud services will reach $55.5 billion in 2014, a compound annual growth rate (CAGR) of 27.4%. But for independent software vendors (ISVs) who built their business around the traditional model of selling licenses and maintenance agreements, moving to SaaS involves drastic changes in every aspects ranging from their business model, sales and marketing strategies, development methods and their own IT requirements.
This Handbook explains the importance of Cloud and how the market is moving towards delivering software as a service. The market trends and predictions explains the need for the ISVs to transform from software developers to services providers. This move will provide them with tremendous benefits and will keep them competitive. To meet the transformational challenges, the ISVs are required to unlearn some beliefs and learn new ones.