Penny Social Media Training V1


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Social media and networking -April 2009

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Penny Social Media Training V1

  1. 1. Social……. Media and Networking Penny Power Know me, Like me, Follow Me Founder Ecademy
  2. 2. Change is all around…
  3. 3. Our needs remain the same Maslow's hierarchy of needs  Security  Trust  Belonging  Health and well being  Self esteem and status
  4. 4. Feel the difference New World Old World
  5. 5. Children are leading the way
  6. 6. A 16 year old view… have Facebook set up to send all my “I notifications, (friends requests etc) to my Blackberry so I can check them all the time”.
  7. 7. A 16 year old view… at college if we’re “Sometimes discussing someone I don’t know we search them on Facebook on my phone”.
  8. 8. A 16 year old view… “People use Facebook to sell stuff and advertise events all the time. I sold my old iPod in January over Facebook by just putting it in my Facebook status “Hannah Power says does anyone want to buy an 80gb iPod video white?”
  9. 9. A 16 year old view… “I have a group of eight friends from my old school, we have a thread on Facebook which we have had for a year now which we use to update each other and give each other help with different things, it is basically a really long email but it’s a really good way of keeping connected”.
  10. 10. Philosophy of Social Media and Social Networking
  11. 11. 21st century business  Collaborative projects  Personal Responsibility  Supplier Workforce  “Entrepreneur society”  Personal values  Contribution  Audience not prospects  Long Tail, Fremium
  12. 12. Humanity Networks
  13. 13. What is your contribution?  What can you share with others?  Who can you share with others?  What can you teach?  What is your knowledge?  Who do you care about?  What is your contribution?
  14. 14. Begin each day on purpose.. Share knowledge Share people - Be visible - Be liked Collect knowledge Share people - Be knowledgeable - Be Connected
  15. 15. Social Media and Social Networking – the process Tools Strangers KNOW ME (Marketing) Sharing Knowledge (mile wide) Blogs, comments, links Sharing people - LIKE ME Conversation Friends Community (mile deep) (Reputation) Shared FOLLOW ME knowledge and (deep and wide) people- Intention CUSTOMERS (Relevance) Seth Godin – Permission Marketing Ecademy – Social Network DNA
  16. 16. Leave your footprint…
  17. 17. “Let Go”