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Know Me, Like Me, Follow Me Talk April 09

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Introduction to Social Media and Social Networking - the philosophy

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Know Me, Like Me, Follow Me Talk April 09

  1. 1. Shedding light on social networking for your business Penny Power Founder Ecademy Ecademy Training Presentation - v1
  2. 2. From today … <ul><li>+ve shift in mind set </li></ul><ul><li>Understand context </li></ul><ul><li>Know how to … </li></ul><ul><li>… get started </li></ul><ul><li>… build value </li></ul><ul><li>… become valued </li></ul><ul><li>… succeed </li></ul>Ecademy Training Presentation - v1
  3. 3. The world has changed Ecademy Training Presentation - v1
  4. 4. The world has changed Ecademy Training Presentation - v1
  5. 5. The world has changed <ul><li>475M people online daily </li></ul>Ecademy Training Presentation - v1
  6. 6. The world has changed Ecademy Training Presentation - v1 Source: Universal McCann Wave.3 – March 2008 - 17,000 daily users/29 countries
  7. 7. Children are changing our world Ecademy Training Presentation - v1
  8. 8. Three secrets to help you win … Ecademy Training Presentation - v1
  9. 9. Ecademy Training Presentation - v1  This candle analogy was first heard by Penny Power during a Training Session given by Roger Hamilton
  10. 10. Ecademy Training Presentation - v1 
  11. 11. V  C  P Ecademy Training Presentation - v1  VCP is created by Dr.Ivan Misner of BNI International
  12. 12. DNA of business social networks Ecademy Training Presentation - v1 Tools Community Intention
  13. 13. Tools: to market yourself <ul><li>Create links </li></ul><ul><li>NetNews </li></ul><ul><li>Blogging </li></ul><ul><li>Marketplace </li></ul><ul><li>Status updates </li></ul><ul><li>Auto responses </li></ul><ul><li>Clubs – your own Micro Social network </li></ul>Ecademy Training Presentation - v1
  14. 14. Community: to build reputation Ecademy Training Presentation - v1
  15. 15. Intention: to create a following Ecademy Training Presentation - v1
  16. 16. KNOW ME LIKE ME FOLLOW ME Strangers Friends CUSTOMERS Tools (Marketing) Community ( Reputation) Intention (Relevance) Permission Marketing, Conversation Marketing and Social Networks - combined Seth Godin – Permission Marketing Ecademy – Social Network DNA Collecting and Sharing Knowledge Collecting and Sharing People Network value – Knowledge and people
  17. 17. 21 st century business Ecademy Training Presentation - v1
  18. 18. From today … <ul><li>+ve shift in mind set </li></ul><ul><li>Understand context </li></ul><ul><li>Know how to … </li></ul><ul><li>… get started </li></ul><ul><li>… build value </li></ul><ul><li>… become valued </li></ul><ul><li>… succeed </li></ul>Ecademy Training Presentation - v1
  19. 19. <ul><li>Links to further resources: tinyurl.com/6ywvwa </li></ul>Ecademy Training Presentation - v1 Social media shows on yBC: tinyurl.com/5mvk97

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