Making Links, Reaching out or Moving Closer connecting with your networked Community. Strategies for social media.

1. Reaching out or moving closer: Connecting with your ‘Community’ Penny Hagen Making Links 2008

2. Design for social change

3. Using social technologies to connect with your ‘community’

4. Favourites Email Facebook Phone Forum Comments Group Tags Anyone User Photos Blog Photo set Delicious

5. Favourites Email Facebook Phone Page Comments Group Tags Anyone User Photos What do they mean Blog for organisations? Photo set Delicious

6. “ We want a more engaging website We want to increase participation We want to use social media

7. Participation & engagement

8. Experience

9. Ownership

10. Relinquish control

11. Brand abuse

12. Enhance brand through participation

13. Is your organisation ready for it?

14. MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr website

15. MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr website organisational

16. MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr personal website organisational

17. MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr personal website organisational

18. MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr website

19. MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr website control

20. MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space influence Flickr website control

23. reach out MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr website

24. Flickr

25. NewMatilda.com comments share

26. Dumbo feather blog delicious flickr

27. moving closer MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr website

28. MCA generationnext Myspace

29. cancerwise MDAnderson Twitter

30. Consider Control Resourcing Shared interests Niche community Appropriate tools

31. Initiating connections with your ‘community’

32. WWF Human Habitat

33. Insight Reflection Intervention Seed content Community

34. Guide Dogs NSW/ACT DesignLab

35. let the community tell us about the tools

36. let the community tell us about the tools Build connections with individuals Build relationships with existing hubs Maintain momentum

37. develop an ecology MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr website

38. thank you See also image credits creative commons http://creativecommons.org/licenses/by-sa/2.0/deed.en http://delicious.com/digimo Flickr username: danorth1 tags: socialmedia socialchange Uploaded on May 7, 2006 http://www.flickr.com/photos/danorth1/142574092/ socialmediastrategy socialnetworks twitter Flickr ROI username: BdR76 Uploaded on October 30, 2006 http://www.flickr.com/photos/85451010@N00/284073235/ Flickr slide 12: username: BdR76 Uploaded on October 30, 2006 http://www.flickr.com/photos/85451010@N00/284073235/ Flickr slide 14 & 8 username: Carf Uploaded on August 4, 2007 http://www.flickr.com/photos/beija-flor/1226715071/sizes/l/in/photostream/ http://www.flickr.com/photos/beija-flor/1217587004/sizes/l/ Flickr Slide 32: Uploaded on February 17, 2007 username: cello512 http://www.flickr.com/photos/45299717@N00/393684343/ slide 15: The Hebrew University of Jarusalem http://teachline.ls.huji.ac.il/