Storytelling and Social Media. Penny de Villiers


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The Power of Storytelling. How you can use stories, to create engagement, offer experiences, inspire and be remembered! Using social media examples of Pepsi, Nike and Coke as well as others.
About the Author
Penny de Villiers is a Director of Impi Social Media. Penny is also an author and recently published a book focusing on Personal Branding called Introducingu – ”How to market the REAL you, using SOCIAL MEDIA.” IntroducingU, a division of Impi Social Media, helps people rebrand themselves and establish powerful online brands using LinkedIn and Social Media. She has been involved in branding and marketing large international companies and has also launched six micro businesses. She is a successful, popular public speaker and is a member of the Professional Speakers Association of South Africa.

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  • People and what people value Great storytellers don’t remind us how great they are but how
  • The idea is simply that there is greatness in all of us, and the challenge for each of us is to find our unique strengths. This idea is far more powerful that the expected glamorization of the star athlete for the brand du jour which we’ve all seen 1000 times. Perhaps greatness for most of us is in effort, focus and seeking a goal. "The idea behind 'Find Your Greatness' is simply to inspire and energize everyday athletes everywhere to celebrate their achievements, participate and enjoy the thrill of achieving in sport at their own level," said Greg Hoffman, Nike VP of Brand Design and Communications in a release. "Nike’s co-founder Bill Bowerman said, 'If you have a body you're an athlete,' and that's a really compelling insight for all athletes as we celebrate great sporting moments this summer."
  • Living in the moment is all about living like there's no tomorrow. To do this, you must realize beauty in every moment, and in everyday activities. It’s a conscious act that requires participation, not just observation, but the reward is a richer, fuller life. This is your life, now live!
  • Storytelling and Social Media. Penny de Villiers

    1. 1. Penny de Villiers CEO Impi Social Media Marketing Email
    2. 2. Influencing others to trust the story teller Shape decisions Change behavior Stories are
    3. 3. Session Goals • Shift from Product thinking → Story thinking • Why stories work • Tell you some great brand stories • Inspire you to find your own brand stories
    5. 5. Traditional marketing strategies used the funnel metaphor to describe consumer touch points. All focus in the first steps of the process…
    6. 6. Story telling Lets talk about
    7. 7. Applies to all types of learning. People are said to learn visually, auditory and some kinaesthetically. Story telling puts people into listening mode. What we experience Embed it in a story and it will be remembered better than presenting information Proven Fact By Academics
    8. 8. 12 Why use Stories? Stories are timeless Search Share Devices
    9. 9. Stories are contagious and viral
    10. 10. essence of human experience Stories are the
    11. 11. Shift from merely brand affinity, to focusing on people, and what they VALUE. Great storytellers don’t remind us of how GREAT they are but how great WE are. Brands are not the hero’s. The AUDIENCE is the HERO of the story. We should be helping people to become more heroic in their own lives and to REACH deeper and get more in touch with themselves. New style of brand storytelling
    12. 12. 3 Brands and four stories
    13. 13. There is Greatness in all of us The idea is simply that It’s an inspirational theme Challenging us to find our unique strengths Possibilities, hope “were all capable of it”
    14. 14. The specific role of myths was ultimately to convince people that they could be heroes and not just for themselves but for others. A hero is someone who has given his or her life to something bigger than oneself.” ― Joseph Campbell The hero is the audience
    15. 15. Pepsi show us how to INSPIRE stories Refresh everything campaign
    16. 16. 6 Million people visited Facebook Over 400 video submissions Videos received over 400 million page reviews 63 million votes Over 700 blog postings mentioned the campaign
    17. 17. 23
    18. 18. Living in the moment is all about living like there's no tomorrow. Realizing beauty in every moment. It’s a conscious act that requires participation, not just observation, but the reward is a richer, fuller life. This is your life, live for now!
    19. 19. What are the key building blocks of your brand?
    20. 20. What values do you want to
    21. 21. Begin this journey of creating stories for your brand which will touch the lives of your audiences and change behaviour
    22. 22. Thank You!