Social Networking Brown Bag


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Social networking basics for nonprofit professionals. You\'ll learn how to set up a Facebook account, what Twitter is and why everyone needs to be LinkedIn.

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Social Networking Brown Bag

  1. 1. Brown Bag: Social Networking 1.0 <ul><ul><li>Penelope Crump </li></ul></ul><ul><ul><li>Web Communications </li></ul></ul><ul><ul><li>August 4, 2009 </li></ul></ul>
  2. 2. Social Networking 1.0 Brown Bag <ul><li>What We’ll Cover Today </li></ul><ul><li>What is social networking? </li></ul><ul><li>Why is social networking important to aid organizations? </li></ul><ul><li>How do I set up an account? </li></ul><ul><li>What makes my online profile good? </li></ul><ul><li>What is blogging? </li></ul><ul><li>How do I blog? </li></ul><ul><li>How can I avoid conflict between professional and personal life in social networking? </li></ul>
  3. 3. What is Social Networking? Building an online community of advocates and supporters Getting back in touch with your best friend from junior high school Cultivating Connections with Online Tools Seeking professional advice and contacts via an online group An online safe-haven for like-minded people to communicate and share ideas Posting baby pictures online where only your friends can see them Using a online tools to communicate your messages to a select network of individuals
  4. 4. Why is social networking important? <ul><li>Builds brand awareness </li></ul><ul><li>Strengthens public and media relations </li></ul><ul><li>Provides a platform for thought leadership </li></ul><ul><li>Deepens connections with supporters </li></ul><ul><li>Encourages dialog with various constituencies </li></ul><ul><li>Serves as the primary portal for many users </li></ul><ul><li>AND: Every one is doing it! </li></ul><ul><li>(OK, 3 out of 4 people)* </li></ul><ul><li>The jury is still out on using it to get new donors </li></ul><ul><li>*Forrester Research the Growth of Social Technology Adoption </li></ul>
  5. 5. Why is social networking important? &quot;… the most valuable brands in the world are experiencing a direct correlation between financial performance and deep social media engagement. The relationship is apparent and significant: socially engaged companies are in fact more financially successful.” -ENGAGEMENTdb, Ranking the Top 100 Global Brands A comparable study of philanthropy and social networking has not been conducted. Initial results in development are largely anecdotal.
  6. 6. What kind of account do I need? <ul><li>To support AmeriCares social networking efforts you may want to: </li></ul><ul><li>Join Facebook & become an AmeriCares fan; </li></ul><ul><li>Join Twitter, follow & retweet AmeriCares; and/or </li></ul><ul><li>Join LinkedIn and see how your existing contacts can be leveraged for the organization. </li></ul><ul><li>You may be asked to join Plaxo, Tagged, MySpace, non-profit specific and dozens of others. Unless you are really into it, I’d prioritize the others. </li></ul>
  7. 7. How to set up a Facebook Account <ul><ul><li>Go to </li></ul></ul><ul><ul><li>Enter your basic information </li></ul></ul><ul><ul><li>Use personal email </li></ul></ul><ul><ul><li>Click on Sign up </li></ul></ul><ul><ul><li>Complete email confirmation process </li></ul></ul>
  8. 8. Your Facebook Account, continued <ul><ul><li>Ignore anyone you don’t know </li></ul></ul><ul><ul><li>Only click on “find friends” if you want to be friends with everyone in your email contacts </li></ul></ul>
  9. 9. Your Facebook Account, continued <ul><ul><li>Facebook will find your classmates and co-workers for you if you fill out these fields. </li></ul></ul><ul><ul><li>Later on, they’ll also suggest people based on who you become friends with and what groups you join. </li></ul></ul>
  10. 10. Your Facebook Account, continued <ul><ul><li>Pick a photo that you could show your Gramma. </li></ul></ul>
  11. 11. Your Facebook Account, continued <ul><ul><li>Fill out the profile. Facebook will prompt you through it. </li></ul></ul>
  12. 12. Your Facebook Account, continued <ul><ul><li>This is your wall where friends can post things. </li></ul></ul>
  13. 13. Your Facebook Account, POKING <ul><ul><li>This is poking. Don’t do it. It’s uncool. </li></ul></ul>
  14. 14. Your Facebook Account, POKING <ul><ul><li>This is where Morgan apologized for poking me. </li></ul></ul><ul><ul><li>This is where I get notifications about wall posts, comments and other contacts. </li></ul></ul>
  15. 15. Your Facebook Account, continued <ul><ul><li>Once you are set up, you can go to </li></ul></ul><ul><ul><li>or Search AmeriCares in the box above. Then become a fan and get active! </li></ul></ul>
  16. 16. AmeriCares Launches Facebook Page <ul><ul><li>300 fans since launch in May! </li></ul></ul><ul><ul><li>Join AmeriCares online community: </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  17. 17. What is Twitter? <ul><li>Social networking tool and Interactive Micro-blog </li></ul><ul><li>Available online and on many mobile devices (Blackberry, iPhone) </li></ul><ul><li>It fosters interactive communications in 140 characters or less </li></ul><ul><li>Why 140? SMS Compliance (text message character limit) </li></ul>
  18. 18. Why Tweeting? (No one says twittering) <ul><li>Influence real time search results during crises and disasters </li></ul><ul><li>Dialog with and gain supporters </li></ul><ul><li>Enhance public relations efforts – particularly around new media outlets and bloggers </li></ul><ul><li>Ideal for feeding news on mobile devices (like the iPhone – see image) </li></ul>
  19. 19. How to Tweet <ul><ul><li>Go to </li></ul></ul><ul><ul><li>Create an account with personal email </li></ul></ul><ul><ul><li>You will be prompted through every step </li></ul></ul><ul><ul><li>See if your friends on Twitter and invite them to follow you </li></ul></ul><ul><ul><li>Go to and click on “follow” </li></ul></ul><ul><ul><li>Then let the dialog begin! </li></ul></ul>
  20. 20. How to Tweet, continued <ul><ul><li>Don’t Tweet about what you had for breakfast! </li></ul></ul><ul><ul><li>Here are some basics: </li></ul></ul><ul><ul><li>Check out trending topics and comment </li></ul></ul><ul><ul><li>Share observations about current events and interests </li></ul></ul><ul><ul><li>@ - followed by the username (e.g. @AmeriCares) in your tweet is how you contact or refer to someone </li></ul></ul><ul><ul><li>Dm @ - in your tweet sends a private message. You both have to be following each other to make that happen </li></ul></ul><ul><ul><li># indicates a running conversation topic (e.g. #iranelection, #charitytuesday). Join in by making a comment and #thetopic flag </li></ul></ul><ul><ul><li>RT – indicates a retweet to cascade news to friends & followers </li></ul></ul><ul><ul><li>Follow Friday – recommendations on who to follow </li></ul></ul><ul><ul><li>For other tips and twitter basics, follow @Mashable </li></ul></ul>
  21. 21. AmeriCares Receives Accolades <ul><li>AmeriCares Recognized by Social Media Elite </li></ul><ul><ul><li>AmeriCares scored a 99.4 out of 100 from Twitter Grader </li></ul></ul><ul><ul><li>Based number and power of followers, quality and interactive ratios </li></ul></ul><ul><ul><li>Member of the “Twitter Elite” among worldwide users </li></ul></ul><ul><ul><li>They like us, they really like us. *bats eyelashes and tears up* </li></ul></ul><ul><ul><li>When you *something*, that indicates a physical action. </li></ul></ul>
  22. 22. What is LinkedIn? <ul><li>It’s a professional social networking tool. It’s your: </li></ul><ul><li>Online professional bio, CV and business recommendations </li></ul><ul><li>Web-based contact list for professional colleagues and classmates </li></ul><ul><li>Networking tool in your field (e.g. eMarketing Association, Netsquared) </li></ul><ul><li>Place to get helpful suggestions and ideas from peers </li></ul><ul><li>Magic tool to find out connections you may not know you have </li></ul>
  23. 23. How to set up a LinkedIn profile <ul><li>Have an electronic version of your resume and professional handy </li></ul><ul><li>Go to, follow the prompts and set it up with your personal email </li></ul><ul><li>You can add professional email accounts later to expand your contacts </li></ul><ul><li>Follow the prompts and copy and paste in your online professional bio, CV and business recommendations </li></ul><ul><li>Upload your professional headshot, perhaps the one in AmeriCares staff list </li></ul><ul><li>If you don’t know how to write a bio, check out </li></ul><ul><li>See if any professional associations you belong to are on LinkedIn and join them </li></ul><ul><li>Get a few recommendations from people you have worked with, and for </li></ul>
  24. 24. LinkedIn: Success in Connecting the dots <ul><ul><li>Aetna is on AmeriCares target list. Shawn is on my LinkedIn. </li></ul></ul><ul><ul><li>Shawn is connected to Aetna’s CFO – a good person to know! </li></ul></ul><ul><ul><li>LinkedIn helps you find out who you already know that can help you reach someone you need to know. </li></ul></ul>
  25. 25. What is a Blog? A shared, online journal quasi-news websites unrestricted by journalistic standards of fact checking, narrative and impartiality A place online where people can submit and goof on pictures A vehicle for the people to circumvent government news censorship Pure, unadulterated gossip Computer nerds discussing geeky things online Thoughtful, meaningful online commentary and analysis that informs policy and opinion A quick, easy way for people to get news out in the aftermath of a disaster
  26. 26. Blog Post on Technology leadership Social media blogger published a post highlighting AmeriCares as a model of what to do on Twitter to be successful!
  27. 27. In-depth interview on Myanmar Blog Here’s a blog post with Curt. It gives detailed information about our response in Myanmar.
  28. 28. What Bloggers Say About Us Here’s s professional post on AOL’s Black Voices Channel
  29. 29. How to Start Blogging Just do it. WordPress is user-friendly and free. Write a little everyday, or only when you feel inspired. Share your travels, insight and experiences. Blog about what moves you and amuses you.
  30. 30. YouTube One of the most popular sites on the web Make and post your own videos Spread the word!
  31. 31. Personal v. Professional <ul><li>If your tweets or blog are an online soap box, keep AmeriCares out of it. </li></ul><ul><li>Working here lends quite a bit of gravitas & legitimacy to what you have to say. </li></ul><ul><li>Be careful that your personal posts don’t imply your opinion is AmeriCares policy. </li></ul><ul><li>Check with communications if you need clarification. </li></ul>
  32. 32. Recap <ul><li>Social networking builds brand awareness, strengthens public relations and deepens connections with supporters. </li></ul><ul><li>Main Social Networking tools are: </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><li>Any one can blog – especially people in the field </li></ul><ul><li>Any questions? </li></ul>